Is your SaaS business growing but somehow still feeling stuck? You might be spending 80% of your energy on the wrong 20% of clients.

In this episode of SaaS Stories, host Jo is joined by Christine Day, B2B growth strategy consultant, published author, software developer, and fractional CMO, to explore the 80/20 Growth Strategy and what it really means for SaaS businesses trying to break through growth plateaus.

Christine shares the moment everything clicked for her: sitting in a client's office and realising that the one thing missing from every growth strategy is a data-driven ideal customer profile. What followed was a framework and eventually a software tool to help businesses objectively score and rank their clients, then laser-focus their growth efforts on the ones that matter most.

In this episode you will learn:

• What the 80/20 (Pareto) principle actually means for SaaS revenue and client value
• How to identify your top 20% using business goals and top-down metrics, not guesswork
• The three options for dealing with your bottom 80%
• What a value inflection point is and how to recognise when you have hit one
• How account-based marketing fits into a high-value client strategy
• Why most SaaS companies track metrics at the company level but miss the most important view, the customer level

Whether you are in early scale-up or have been stuck at the same revenue number for a while, this conversation will give you a new lens for growth.

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