The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

By Matt McWilliams, Award-Winning Affiliate Manager

What's The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More about?

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

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The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More episodes:

04.09.2024
How to Create Promotion Plans for Affiliates
If you want your affiliates to promote more often, more aggressively, and make more sales, you need to show them how. And one of the easiest ways to do this is to provide them with a clear plan for success....
04.02.2024
How Sarah Williams 20X’d her Affiliate Sales and Won a $100,000 First Prize
In her first year promoting an affiliate offer, Sarah Williams made 9 sales. The next year, in the same promotion, she made 184…and won the $100,000 first prize. The crazy thing is…this was a last-minute promo…and she still won it!...
03.26.2024
How to Get Your Affiliates Fired Up Before a Promotion
Is it better to hire an in-house affiliate manager or an outsourced one? My answer might surprise you. I know I’m biased, but I share the pros and cons of both in this podcast episode. So…which one is best? Well,...
03.19.2024
What Kind of Affiliate Manager is Best: In-House or Outsourced?
Which is better? Hiring an in-house affiliate manager or outsourcing it? One person or an agency? Today, I share the pros and cons of both ways and show you which kind of affiliate manager is best for YOUR business. LINKS...
03.12.2024
What to Look for in an Affiliate Manager
Ever wonder what makes a great affiliate manager? It’s a BIG question…probably one of the most common questions I’m asked. What do I look for in an affiliate manager? In other words…WHO should I hire and WHERE do I find...
03.05.2024
Don't Make These Killer Mistakes with Your Affiliate Program (Part 2)
Someone asked me recently what are some of the WORST mistakes I’ve made running affiliate programs over the past 19+ years. Narrowing that down was quite the challenge because I have made some REALLY STUPID mistakes, including one that got...
02.27.2024
Don't Make These Killer Mistakes with Your Affiliate Program (Part 1)
When I started my first affiliate program, I learned a lot through trial and error…and some huge mistakes, I built a $1 million/month affiliate program in the next two years. Some of those mistakes almost destroyed our business. The GOOD...
02.20.2024
WORST Affiliate Email I've Ever Received
Affiliate managers send some bad emails to their affiliates. These emails end up having the opposite effect of what was intended. And then, there is this email I’m sharing today…the WORST email I’ve ever seen from an affiliate program. LINKS...
02.13.2024
Easy Way to Get an Extra 10% from Your Affiliates
Want to know an easy way to get 10% more from your affiliates? Just imagine what that would do for your business. I show you how in this episode! LINKS MENTIONED IN THIS EPISODE Free Masterclass – How I Built...
02.06.2024
How Brenda Ster Did a $90,000 Affiliate Promo With Just 1200 People
Brenda Ster has a list of only 1200 people…and made more than $90,000 in ONE affiliate promotion. If you want to know how to take a small list and turn it into massive profits, listen up. Brenda is sharing all...
01.30.2024
The 6 Pillars of Every Great Affiliate Program (Pillars #4-6)
What does it take to run a great affiliate program? Surprisingly, it only takes getting six things right. But you have to master these six things. Today, I reveal the final three pillars of the six pillars of great affiliate...
01.23.2024
The 6 Pillars of a Great Affiliate Program (Part Three)
A client of mine once told me that what I’m sharing today was worth more than $2 million to his affiliate program in one launch. Some have called it our “secret sauce” to run a great affiliate program. It’s the...
01.16.2024
The 6 Pillars of a Great Affiliate Program (Part Two)
Most affiliate programs mess this up big time. As an affiliate, it’s not only annoying but it leads me to quitting at least a few programs each year. And getting it right is foundational to building a great affiliate program....
01.09.2024
The 6 Pillars of a Great Affiliate Program (Part One)
Every great affiliate program follows the same basics. They are built on the same pillars that lead to success promo after promo, year after year. They work in every niche. They work for small programs and large ones. And I...
01.02.2024
10 New Years Resolutions for Affiliates and Affiliate Managers
If you’re going to make this year your best ever for your affiliate program and your affiliate marketing, you have to resolve to doing things right. Today, I’ll share 10 New Year’s resolutions to truly make this year a year...
12.26.2023
2024 Affiliate Marketing Predictions
What does the future hold for affiliate marketing? Specifically, what will happen in 2024? It’s time for me to reveal my annual affiliate marketing predictions. So buckle up and listen up, because you’re about to get a glimpse into the...
12.19.2023
How to Make Money from Affiliate Product Reviews
Product reviews are a great way to make money online without having a single subscriber or any existing traffic. In the past year alone, I’ve made more than $300,000 from product reviews. They are also a great way to grow...
12.12.2023
How to Recruit and Work with International Affiliates
Working with internationally-based affiliates can open up a whole new world of opportunity for your affiliate program. But there are some challenges and considerations to keep in mind. In this episode, I’ll share exactly how to work with affiliates from...
12.05.2023
How to Make Your Affiliate Program Attractive to Affiliates
In the increasingly competitive world of affiliate programs, how do you stand out? How do you create an affiliate program that is so attractive to potential affiliates that they just HAVE to join? That’s what today’s episode is all about....
11.28.2023
How to Create Compelling Affiliate Offers
What good is it to have affiliates if they aren’t excited to promote you? The reality is that affiliates have tons of options these days and if you don’t create compelling offers for them to promote, they won’t. So, today,...
11.21.2023
How to Use the Holidays to Recruit More Affiliates
The holidays can be a great time to find new affiliates and attract them to your program. Affiliates are often looking for new opportunities and the increased prospect of more sales and more commissions is an irresistible combination. Today, I’ll...
11.14.2023
How to Create High-Converting Affiliate Graphics for the Holidays
The right graphics can increase your affiliate program’s sales 14-18% this holiday season! The question, of course, is how do you create graphics that convert? Well, you’re in luck because that’s what today’s episode is all about. LINKS MENTIONED IN...
11.06.2023
How to Make This Your Best Holiday Season Ever with Your Affiliate Program
Are you ready to make this holiday season the BEST ever for your affiliate program? Then you’re in the right place because this episode will show you exactly what you need to do over the next six weeks to make...
10.31.2023
How to Get Your Affiliate Program Ready for the Holidays
It’s that time of year again…it’s officially time to start thinking about the Holiday Season. Is your affiliate program ready? If not, today’s episode is especially for you. And even if you THINK your program is ready, odds are, you’ve...
10.24.2023
How to Maximize Your Black Friday and Cyber Monday Affiliate Sales
Black Friday and Cyber Monday Monday are only 4 weeks away…and the time to prepare for them is NOW! If you’re going to take advantage of these two huge days, max out your sales, and get your holiday season promos...
10.17.2023
How to Leverage Affiliate Manager Relationships with Jessica Turner
Affiliate managers, are you getting the most out of your relationships with affiliates? Affiliates, are you taking advantage of your relationships with affiliate managers? Odds are you aren’t and it’s costing you a lot of money. That’s why I invited...
10.10.2023
Does This Break the First Rule of Affiliate Marketing?
I’m wondering if you think I broke the very first rule of affiliate marketing? After you listen to this episode, let me know. We promoted something that was so different from our normal offers that I was genuinely afraid it...
10.03.2023
How to Measure Affiliate Program Success: Key Metrics to Track
How do you actually measure affiliate program success? More importantly, what metrics do you track that actually help lead to success? In this episode, I share the key metrics you must monitor in order to ensure your affiliate program gets...
09.26.2023
How to Get Your Affiliates to Promote on a Short Timeframe
Sometimes your affiliates don’t have months or even weeks to plan your affiliate promotion. How, then, do you still get them to go all out and max out their sales? Today’s episode shows you exactly how to get your affiliates...
09.19.2023
How to Motivate Your Affiliates to Sell More
What can YOU do to motivate your affiliates to sell more? Are there certain strategies and tactics you can use to actually move the needle and get your affiliates to perform at a higher level? The short answer is YES...
09.12.2023
How to Double Your Affiliate Program in 90 Days
In 2005, I took my first affiliate program from $120,000 a month to $260,000…in less than 90 days. In 2009, when I won my first Affiliate Manager of the Year award, I took Legacy Learning Systems’ affiliate program from $150,000...
09.05.2023
How to Start an Affiliate Program: The First 30 Days
If I had to go back in time knowing everything I know now after nearly 20 years of running affiliate programs, how would I start a brand new affiliate program today? In this episode, I’ll share exactly what I’d do...
08.29.2023
How Laura Wardlaw Finished Top 20 in Only Her 2nd Affiliate Promotion
Laura Wardlaw doesn’t have a huge list or large social media following. In fact, of all the affiliates in a recent promotion, she had one of the smallest audiences. And she still finished in the top 20…in only her second...
08.22.2023
How to Get Affiliates Excited to Promote
You’ve done the hard work of finding affiliates and getting them signed up. Now, are you ready to ignite their passion and make them eager to promote? In this episode, I delve into the art of getting affiliates genuinely excited...
08.18.2023
How to Launch...Your Product, Your Business, & Your Lifestyle with Jeff Walker
Is it possible to launch not only a product but an entire business and even a lifestyle? The short answer is YES and today’s guest is the world’s leading expert on launches. What’s working in launches today? What’s changing? What...
08.15.2023
How to Build Trust and Credibility with Your Affiliates
Trust is the backbone of successful affiliate programs. It’s the key factor in whether an affiliate promotes you the first time…and if they keep promoting you long-term. Today we explore the strategies and techniques that will solidify your position as...
08.08.2023
How to Fail Your Way to Success with Omar Zenhom
Are you ready to learn how to turn failure into a powerful stepping stone towards success? I recently had the privilege of joining renowned podcaster and entrepreneur, Omar Zenhom, to discuss his remarkable journey, how he transformed setbacks into opportunities...
08.01.2023
How to Avoid the Most Common Affiliate Marketing Mistakes
Are you tired of making the same affiliate marketing mistakes over and over again? In today's episode, we're diving headfirst into the world of affiliate marketing blunders and how to avoid them like a pro. This episode is not all...
07.25.2023
How to Attract Affiliates with the Right Commission
Are you struggling to attract affiliates to your program? Looking for the secret sauce to make your affiliate program irresistible? You're in luck! In today's episode, we dive into the art of attracting affiliates with the right commission structure. I...
07.18.2023
BREAKING NEWS: What the 2023 FTC Updates Mean for Affiliate Marketing
Breaking news…the FTC has released new guidelines that have a huge effect on affiliate marketers and affiliate programs. Are they good? Are they bad? What are the details? This episode has you covered. LINKS MENTIONED IN THIS EPISODE 2023...
07.11.2023
Why Affiliate Marketing Is Easier Than You Think
Too many people make affiliate marketing out to be too complicated. They say it’s part science that requires decades of learning and experience and part “dark art” that requires the touch of a wizard to master. But neither of these...
07.04.2023
How to Negotiate Affiliate Deals That Benefit Everyone
Affiliates want the highest commissions possible. Affiliate programs want to make as much profit as possible, which means paying the least amount they can. So, how do both parties win? Today, I’ll share how to negotiate affiliate deals that benefit...
06.27.2023
How to Build Your Personal Brand and Become a Celebrity in Your Niche with Rory Vaden
Are you ready to take your personal brand to the next level? I have a very special guest today to take a deep dive into the secrets of building a personal brand that will make you a sought-after, recognized authority...
06.20.2023
#1 Trait of Great Affiliate Managers
This might be the most important podcast episode I’ve ever recorded. If you want to run a successful affiliate program, whether you’re the owner of the company or an affiliate manager, this episode is a must-listen. Without this one trait,...
06.13.2023
Why Your Affiliate Program is Failing (And What to Do About It)
So you’ve started an affiliate program and it’s not going as you hoped. What now? First, identify WHY it’s failing…then fix the problems. Today, I’ll share some of the most common reasons we’ve seen affiliate programs fail…and what to do...
06.06.2023
How to Steal Affiliates From Your Competition
What if you could steal affiliates from your competition? That would be pretty freaking awesome right? Not only is this one of the easiest ways to start and grow an affiliate program, but it has the added benefit of growing...
05.30.2023
How to Promote Challenges as an Affiliate
Challenges are so hot right now. And for good reason. They are easy to promote, offer huge value to your audience, and convert like crazy. Today, we’re taking a deep dive into why challenges work and share the proven strategies...
05.23.2023
How to Rock Your First Affiliate Promotion: Keira Merkovsky Case Study
Your first affiliate promotion. It’s usually a time of confusion, experimentation, and more often than not, failure. But what if your very first affiliate promotion could actually be a huge success and open the door to even more success in...
05.15.2023
How to Promote An Evergreen Affiliate Offer In Just ONE Week
Promoting evergreen affiliate offers can be a challenge because there is no urgency. When a product is available 24/7, 365 it can sometimes be hard for affiliates to put together a solid promotion plan and really get people excited. Today,...
05.09.2023
How to Build Strong Relationships with Your Affiliates
One of the most important jobs of an affiliate manager is to build strong relationships with their affiliates. But how do you do it? That's the question we'll be exploring in today's episode. I'll be sharing my top tips and...

What's The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More about?

Download our free app to listen on your phone

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More episodes:

How to Create Promotion Plans for Affiliates

How Sarah Williams 20X’d her Affiliate Sales and Won a $100,000 First Prize

How to Get Your Affiliates Fired Up Before a Promotion

What Kind of Affiliate Manager is Best: In-House or Outsourced?

What to Look for in an Affiliate Manager

Don't Make These Killer Mistakes with Your Affiliate Program (Part 2)

Don't Make These Killer Mistakes with Your Affiliate Program (Part 1)

WORST Affiliate Email I've Ever Received

Easy Way to Get an Extra 10% from Your Affiliates

How Brenda Ster Did a $90,000 Affiliate Promo With Just 1200 People

The 6 Pillars of Every Great Affiliate Program (Pillars #4-6)

The 6 Pillars of a Great Affiliate Program (Part Three)

The 6 Pillars of a Great Affiliate Program (Part Two)

The 6 Pillars of a Great Affiliate Program (Part One)

10 New Years Resolutions for Affiliates and Affiliate Managers

2024 Affiliate Marketing Predictions

How to Make Money from Affiliate Product Reviews

How to Recruit and Work with International Affiliates

How to Make Your Affiliate Program Attractive to Affiliates

How to Create Compelling Affiliate Offers

How to Use the Holidays to Recruit More Affiliates

How to Create High-Converting Affiliate Graphics for the Holidays

How to Make This Your Best Holiday Season Ever with Your Affiliate Program

How to Get Your Affiliate Program Ready for the Holidays

How to Maximize Your Black Friday and Cyber Monday Affiliate Sales

How to Leverage Affiliate Manager Relationships with Jessica Turner

Does This Break the First Rule of Affiliate Marketing?

How to Measure Affiliate Program Success: Key Metrics to Track

How to Get Your Affiliates to Promote on a Short Timeframe

How to Motivate Your Affiliates to Sell More

How to Double Your Affiliate Program in 90 Days

How to Start an Affiliate Program: The First 30 Days

How Laura Wardlaw Finished Top 20 in Only Her 2nd Affiliate Promotion

How to Get Affiliates Excited to Promote

How to Launch...Your Product, Your Business, & Your Lifestyle with Jeff Walker

How to Build Trust and Credibility with Your Affiliates

How to Fail Your Way to Success with Omar Zenhom

How to Avoid the Most Common Affiliate Marketing Mistakes

How to Attract Affiliates with the Right Commission

BREAKING NEWS: What the 2023 FTC Updates Mean for Affiliate Marketing

Why Affiliate Marketing Is Easier Than You Think

How to Negotiate Affiliate Deals That Benefit Everyone

How to Build Your Personal Brand and Become a Celebrity in Your Niche with Rory Vaden

#1 Trait of Great Affiliate Managers

Why Your Affiliate Program is Failing (And What to Do About It)

How to Steal Affiliates From Your Competition

How to Promote Challenges as an Affiliate

How to Rock Your First Affiliate Promotion: Keira Merkovsky Case Study

How to Promote An Evergreen Affiliate Offer In Just ONE Week

How to Build Strong Relationships with Your Affiliates