The Amazing Seller

By Scott Voelker: Amazon FBA Seller and Marketing Strategist

SHOW DESCRIPTION

Practical tips and techniques for building a successful Amazon FBA and eCommerce business.


4.8

830 ratings


EPISODES LIST

TAS 636: How to USE Facebook Groups to Get Traffic, Make More Money and Build Brand Loyalty with Jill Stanton

What does it take to build a successful ecommerce business these days? Is there some secret formula that high achieving sellers like Scott have discovered that everyone else doesn’t know about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Jill Stanton. Jill and her husband Josh are the co-founders of, Screw The Nine To Five. They are serial online entrepreneurs and world travelers. Jill has extensive experience with not only engaging but building social media communities around niche interests. In her conversation with Scott, Jill talks about building social media communities, why it’s important to target a market with existing social media groups, if it’s a good idea to use giveaway contests, why you need to care about what people you want to reach care about, and much more. Don’t miss a minute of this informative episode featuring Jill’s expert perspective! Don’t try to build something out of nothing. If you have a great product idea or a direction you want to take your brand, should you just run with it or are their validation steps you can take? According to Scott and Jill, it is not a good idea to try to reinvent the wheel. Why go out and try to create something out of nothing when you can locate existing excitement and energy around a niche market and build from that? If you want to build a rafting ecommerce brand, then go out there and start connecting with rafting groups! To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! Provide value before you try to sell. Let’s face it, salespeople have a terrible reputation for using people as a means to their end. Just take a look around your social circle, you are sure to find someone who has had a negative experience with a salesperson. What is the solution? Is there any hope for an honest person who wants to make a sale? Yes! Scott and Jill teach sellers like you to focus on providing value before you try to sell anything. Don’t go in, guns blazing hoping to land a big sale. Enter into social media groups and other spaces with the intention of helping others and connecting them to resources. Make sure to listen to this episode of The Amazing Seller as Scott and Jill expand on this important subject! Don’t take short cuts, play the long game! Too often people are looking for a quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. Building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, “Nothing worth having comes easy.” Listen to this episode of The Amazing Seller as Scott and Jill encourage sellers like you to play the long game! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:20] Jill Stanton joins the podcast to talk about building social media communities. [5:15] Make sure there is an existing community you can build from. [10:20] Is it a good idea to launch a giveaway contest for your group? [13:00] You need to care about what the people you are trying to reach care about. [18:30] If you want to build something, start providing value! [22:00] Scott shares the story behind the, “Five Minute Pitch.” [24:45] Jill’s advice for sellers who want to start building a community. [30:00] Don’t take shortcuts, play the long game! [32:15] Closing thoughts from Scott. TRANSCRIPT TAS 636 TAS 636: How to USE Facebook Groups to Get Traffic,

02.20.2019

TAS 635: ADVICE for HIRING EXPERTS to Help Grow Your Business

What will it take for you to get your ecommerce business to the next level of growth this year? Do you need to refine your processes? Do you need to rethink your strategy? What about bringing on some extra help? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Nathan Hirsch. Nathan is the Founder and CEO of FreeeUp, a marketplace connecting business owners with the top 1% of freelancers in ecommerce, digital marketing, web development, and much more. In his conversation with Scott, Nathan talks about figuring out the right time to hire outside help, how FreeeUp vets their freelancers, what jobs are available on FreeeUp, and much more. Don’t miss a minute of this helpful episode featuring Nathan’s expert perspective! Is it better to go deep or wide with your brand? If you had to choose right now, would you rather have your brand take a broad approach to the market or a narrow approach? Many business leaders agonize over this decision, and they should! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you niche down and take a more narrow approach with your ecommerce business. In Scott’s thinking, it is better to niche down and focus on a specific target market than to try to be a jack of all trades. To hear more about the value of niching down, make sure to listen to this episode of The Amazing Seller! The right time to hire outside help. Can you afford outside help? Do you have space in your budget to onboard a new team member? What about all the challenges of bringing on a new employee? With FreeeUp, you can get the help you need at a reasonable rate all without having to bring on a dedicated employee! At FreeeUp, they vet a wide range of freelancers that you get to choose from. Need help with a quick project? Great! Do you need someone to take care of your ongoing customer service needs? They’ve got you covered! Just think of all the freed up time and mental space that outsourcing even a few simple tasks can provide. Make sure to check out the FreeeUp link located in the resources section at the end of this post! Expanding your business won’t be easy but it will be worth it! Let’s face it, the reason why most startups fail to scale their business is due to a lack of planning and follow through. You can only run things as a one-man show for so long before you need to bring in outside help. Bringing on outside help is where most business leaders fail. Don’t fear failure! Just like failure shouldn’t hold you back in business, it also shouldn’t hold you back when you encounter a set back with hiring. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed, don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Nathan Hirsch joins the podcast and gives an update on FreeeUp. [7:00] Is it better to go wide or deep? [10:00] When is the right time to hire outside help? [16:15] What are the common first hires? [22:45] How do Nathan and his team vet virtual assistants? [27:00] What jobs are available on FreeeUp? [32:30] Closing thoughts from Nathan and Scott. TRANSCRIPT TAS 635 TAS 635: ADVICE for HIRING EXPERTS to Help Grow Your Business [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #635 and today we’re going to be talking about...

02.18.2019

TAS 634: Ask Scott #198 – How Do I Drive Traffic to Amazon without Hurting Conversion Rates?

What are you going to do to make your ecommerce business stand out from all the competition on the marketplace? How will you make a name for yourself and your brand? If you need a spark of creativity, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, updates on TAS resources, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this helpful episode featuring Scott’s seasoned perspective! Surround yourself with positive people Did you know that you mirror the attitudes and mindsets of the people you spend your time with the most? It’s true! Haven’t you noticed that when you spend a lot of time with someone who complains a lot that you find yourself complaining too? Or maybe you find yourself in a crappy mood, and then you realize it is because you just spent time with someone who is having a terrible day. Just as negative attitudes and mindsets are often contagious, so are positive ones! Choose which one you’d rather have your life reflect then order your life and relationships accordingly. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller! Why you need external assets for your brand Is it a good idea to have multiple investments engaged to help your ecommerce business succeed? Do you really need to build up an email list or a social media following for your brand? According to Scott, building up external assets is one of the best ways to future proof your ecommerce business. You can also use these external channels to add depth and a personal touch to your brand. What is the status of your external assets? Do you have several or are you just getting started? Find out how you can make sure your assets are firing on all cylinders by listening to this episode of The Amazing Seller! Make sure you target the right audience! Let’s face it; no one likes to have their time wasted. From door to door salespeople to newspaper advertisements, people hate getting something sold to them that they aren’t interested in. Thankfully, in the ecommerce age, we don’t have to advertise products to a huge audience, we can niche down and make sure we are targeting people who are already interested! Don’t leave it all up to guesswork; you can take advantage of the hard-fought lessons that Scott has learned over the years. Learn more about targeting the right audience for your brand by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week. [8:30] How do I drive traffic to my Amazon listing without hurting conversion rates? [18:30] Closing thoughts from Scott. TRANSCRIPT TAS 634 TAS 634: Ask Scott #198 - How Do I Drive Traffic to Amazon without Hurting Conversion Rates? [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #634 and Session #198 of Ask Scott. This is where I answer your question here on the podcast and guess what? I’m going to do it again here today. And today's question... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/ebf www.ecombizbook.com MailChimp ConvertKit Aweber NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

02.15.2019

TAS 633: Email Launch Sequence that Helped Sell 250 Units and Grow List

What does it take to launch a successful email strategy? Is there a way to engage your brand’s followers in a way that doesn’t turn them off? How do you provide value without sounding like you are desperately trying to sell them on your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email strategy. You’ll walk away with the tools you need to start building an email engagement strategy of your own. Have pen and paper ready; you don’t want to miss this helpful episode featuring Scott’s hard-won insights and tips! Is email really the best way to engage people? Have you heard people say that email engagement as a tool and strategy is dead? Do you believe that line of thinking is true? Are there better tools out there than email for engaging with prospects? While a ton of new avenues like Facebook Messenger, Instagram, and YouTube are opening up, email remains a powerful tool that people still respond to! How do you craft a message in an email that keeps people coming back to your brand? Find out on this informative episode of The Amazing Seller as Scott lays out his case for using email to drive sales and build your brand’s reach! Why you need a great offer. If you hope to draw prospective followers of your brand in, you’ve got to be willing to offer them something valuable. Don’t expect to get a bunch of car guys to follow and trust your brand if your idea of a giveaway prize is a high-end handbag! You need to make sure that you are connecting with your target audience from the initial contact all the way through each interaction they have with your brand. This is why finding a brand that you care about and know about is worth your time in the research phase! To hear more about brand engagement from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller! Don’t stop providing value! Let’s face it; everyone hates getting the “Hard sell” from a salesperson. It makes you feel like a mark or a target and no one like that feeling! It’s your job as a salesperson to show your prospective customer that you are there to serve them. What is the best way to show that you are there to serve? Provide value and insights that they will find helpful! If give your target audience resources to enjoy their hobby or recreational activity more, they’ll see you like someone to trust! For helpful examples on how to engage your target audience via email, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Isn’t email dead? [6:45] You need to have some type of offer. [8:20] Deliver goodwill, create a plan, and provide an amazing prize. [10:30] How important is the subject line? [12:30] Scott goes over an email about entering a contest. [16:20] A content only email example. [18:20] An email announcing the contest winner. [21:30] Follow up emails after a contest. [24:30] Scott runs through his four email strategy. [26:30] Closing thoughts from Scott. TRANSCRIPT TAS 633 TAS 633: Email Launch Sequence that Helped Sell 250 Units and Grow List [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #633 and today I’m going to go over... LINKS MENTIONED IN THIS EPISODE www.ecombizbook.com ConvertKit Aweber NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show.

02.13.2019

TAS 632: How To Re-Program Your Brain for Success (Mind Hacks) with Dr.Shannon Irvine

Did you know that there are steps you can take to re-program your mind and behavior for success? It’s true! When you focus on your behavior and beliefs, you can begin to turn around your bad habits or old narratives and adopt new ones that help you succeed. On this episode of The Amazing Seller, you’ll hear from high achievement mentor and business consultant, Dr. Shannon Irvine. Shannon helps business owners and entrepreneurs neuro-hack success. She teaches sellers like you how to tap into the power of your mind to remove limiting stories that are getting in the way and holding you back. In her conversation with Scott, Shannon talks her personal story, how your thoughts shape your reality, why your brain needs evidence of action, what it takes to get into a flow, how to set yourself up for success, and much more. Don’t miss a minute of this fascinating episode featuring Dr. Shannon Irvine! Visualize your success. When was the last time you wrote out your goals? Are you a “Writer downer” like Scott? What steps do you take to keep your goals and objectives front and center in your personal and professional life? One of the best ways to stay on top of your goals is to write them out or spend time each day visualizing them. Years ago, Scott and his wife put together what they call a “Vision video” that was a slideshow of the things they wanted to accomplish as a family. Looking back, Scott and his wife have achieved most of those objectives. Don’t just assume that you’ll get your goals eventually! Take time today and write them out or do something to keep them on your radar! The community you have around you matters. Did you know that the community you have around you makes a huge difference when it comes to your chances for success? Think about it, if you surround yourself with people who are always getting into trouble or talking about the negative side of every circumstance, where will that get you? Down a path, you don’t want to go down! You are responsible for the type of people you let into your world, don’t take it for granted! It might be time for you to take a serious inventory of the people who you let in your inner circle, are they causing you to succeed or are they holding you back? Learn more about the impact of your community from Scott and Shannon on this episode of The Amazing Seller! Mindset hacks that you can use. If you are ready to take action and get started on moving your mindset in the right direction, Dr. Shannon Irvine has a few places you can start. In her conversation with Scott, Shannon shared several mindset hacks. Watch what you say. The words you say are priming your brain. Understand the narrative that you are telling yourself. These two hacks are just the tip of the iceberg! Start by analyzing the type of words you use and the narratives you tell yourself. What do you have to lose? To hear more from Shannon as she expands on this topic and more, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:50] Scott welcomes his guest, Dr. Shannon Irvine. [4:00] Shannon shares the short version of her story. [13:30] Your thoughts create your reality. [20:30] Your brain needs to see evidence of action. [27:50] How do you get into a flow? What does it take to prime your behavior? [32:20] Scott talks about creating a “Vision video.” [34:40] Set yourself up for success! [42:15] Mindset hacks from Shannon. [45:45] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE Epic Success Podcast Shannon's website Shannon on Facebook Pat Flynn

02.11.2019

TAS 631: What If My Business Idea is Not My Passion or My Expertise?

Are you fired up and ready to take your ecommerce business to the next level? What are you waiting for? If you need a little extra push to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he makes a special announcement about TAS resources, shares one of his thoughts of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s expert advice! Make a decision and move on. Have you ever found yourself committed to a certain path or decision and you know that you need to make a change? What do you do? Do you keep pressing on even though you feel like you shouldn’t? Or do you bite the bullet and make a change? On this episode, you’ll hear from Scott as he describes an experience from his life and how that helped him see that sometimes you need to make a decision and move on. It wasn’t an easy decision to make, looking back, Scott realized that he should have made it sooner but, you live, and you learn. Find out what you can learn from Scott’s story by listening to this episode of The Amazing Seller! What to do if you aren’t excited about the direction of your brand. What should you do if you have a good deal on a solid product, but your heart just isn’t in it? Do keep pressing on or do you make a change? Scott got a question from a seller like you who had some success with a product but knew that they weren’t passionate about that particular market. Scott encouraged that seller to pivot and spend their energy on something that fired them up. He didn’t suggest shutting down the whole operation; he just suggested a pivot. You can do that too! Don’t become a slave to something that makes money but makes you miserable. Hear more from Scott as he expands on this important topic and much more! Resources designed just for you! What if there was a way for sellers like you expand your knowledge of how the ecommerce industry works? How would you change your approach? If you want to get an edge over the competition, Scott and his team have put together the resources you’ll need to do just that. On this episode of The Amazing Seller, Scott announces two new resources designed for sellers like you, Ecom Business Formula training and the Ecom Biz Book. For more details on each of these resources, make sure to check out the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Special announcement from Scott. [4:20] Scott’s thought of the week; make a decision and move on. [13:00] Question: What if my business idea is not my passion or expertise? [21:40] Closing thoughts from Scott. TRANSCRIPT TAS 631 TAS 631: What If My Business Idea is Not My Passion or My Expertise? [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what's up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #631 and Session #197 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again here today and I am fired up because... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.ecombusinessformula.com www.EcomBizBook.com   NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

02.08.2019

TAS 630: How To Create SILOS in Your Market and Reach More People + Sell More STUFF

What if you could take all of that energy and excitement you have for your ecommerce business and funnel into a solid, future-proof strategy? Wouldn’t you love to have a tried and tested approach you can count on? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they expand on the benefits of a market-based strategy. In their conversation, the team explains the advantages of a market-based approach, why you need to build assets like an email list, how to validate a market, and much more. Don’t miss a minute of this informative episode! Product-based vs. Market-based. What got you interested in building your ecommerce business? Did you fall in love with the idea of finding a one-off product and cashing in? Or did you get hooked on the idea of building something that can stand the test of time and go the distance? If you want to build a business that will last, you’ve got to be willing to adopt a market-based approach. Gone are the days where you can experience over-night success with one solid product. You’ve got to plan for the long-term by building a solid brand. To hear more about this important topic, make sure to catch this episode of The Amazing Seller! You need assets to help you go the distance. Part of planning for the future with your ecommerce business is building assets and tools away from the Amazon platform. If you’ve been around the TAS community for very long, you know that Scott still believes that Amazon is the best place to start an ecommerce business. While that is still true, Scott encourages sellers like you to start creating assets like an email list right away. Don’t leave brand building and social media engagement to the last minute, start now! Listen to this episode of The Amazing Seller as Scott expands on this critical subject; you don’t want to miss it! A market validation process you can use. What does it take to shift your focus from a product-based approach to a market-based approach? Does the validation process look the same or should you aim for something different? On this episode of The Amazing Seller, Scott goes over his market validation process. Scott’s process centers on answering these three questions. Are there products selling in this market? Is there content being created in this market? Are there assets you can build in this market? Can you grab attention? This is just a small starting point to get you headed in the right direction when it comes to market validation. To get more helpful tips and insights from Scott, make sure to listen to this episode of The Amazing Seller! Reverse engineer your way to success. How do you get from where you are to where you want to be? First, you’ve got to decide that where you are is not where you want to be a year from now. You’ve got to commit to leaving what is safe and comfortable behind! Then you need to get a clear picture of where you want to be. Once you have that settled, all you need to do is work your way back from there. While it may sound simple, it won’t be easy! You’ve got to be committed to putting in the work if you want to succeed. To hear more about what it takes to get the results you want to see, listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Moving your mindset from a product based approach to a market-based approach. [8:20] Make sure you think ahead and plan out the path for your brand. [15:45] Focusing on market share will help you future proof your business. [20:00] Scott runs through his market validation process. [24:00] Why it’s helpful to get an outside perspective on your brand strategy. [29:00] Find out where you want to be in your business and work your way backward.

02.06.2019

TAS 629: ADVICE from Successful Sellers (If Starting Over TODAY)

Do you ever wish you could go back and give your younger self some critical advice? What if you could get valuable insight from successful business leaders as they look back on their journey? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they reflect on the themes that were discussed at the recent TAS Inner Circle gathering. In their conversation, they talk about why it’s important to challenge yourself, some common myths about success and money, why you shouldn't let the fear of failure hold you back, and much more! If you aren’t growing, you are dying. When you get into a room with successful business leaders, a common theme that comes up is the drive to grow and invest in personal development. As Tony Robbins teaches, “If you aren’t growing, you are dying.” What are you doing to grow as a leader? How are you moving your ecommerce business forward? Don’t let moderate success, lull you into complacency - you’ve got to keep challenging yourself if you have any hope for long term success. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Don’t let the fear of failure hold you back. Too often business leaders will get their business off of the ground and then throttle their efforts back because they are afraid of losing it all. If you let fear of failure dictate your business plans you’ll never get anywhere! Remember, you can always pivot and go back to a 9 to 5 job if you have to. Don’t let the fear of failure shape your plans for the future! What are you going to do to keep fear in its place? How will you press forward in your business? Listen to this helpful episode of The Amazing Seller as Scott and his team dive deep into this subject! If you work hard, you deserve your success. Have you ever felt guilty about your level of success? Did you grow up with a skeptical view of business leaders and entrepreneurs who build their business from the ground up? Many business leaders find themselves having to unlearn a negative mindset around money and making a profit. Scott encourages sellers like you to take a hard look at the mindset you have about money and make sure you are giving yourself permission to enjoy the success that your hard work has brought you. To hear more, make sure to listen to this episode of The Amazing Seller! Is it a good idea to enter into a business partnership? Have you considered going into business with someone else to form a partnership? What are some of your concerns about entering into a business partnership? While Scott and his team don’t discourage sellers from going into a business partnership, they stress extreme caution. In many ways, a business partnership is like a marriage. You need to be certain that the person you are merging your future with is a good fit not just on paper but relationally as well. Don’t miss this episode of The Amazing Seller as Scott and his team go over this topic and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Joel talks about his reaction to hearing from other business leaders. [4:40] Angel give her take on the inner circle discussion. [7:20] Chris talks about why it’s important to challenge yourself. [10:30] Why you shouldn’t let the fear of failure hold you back. [13:30] Don’t feel bad about your success! [16:30] If you do things the right way, money will follow. [20:40] It is better to go after market share rather than products. [22:40] Is it a good idea to start a business partnership? [24:40] Why focusing on market share is so important. [30:30] How success can open up a whole new avenue of opportunities. [33:00] Think bigger and be optimistic! [35:15] If you are not growing you're dying.

02.04.2019

TAS 628: Ask Scott #196 – What Should I Say In My Email To Sell My Product?

What is the current status of your ecommerce business? Are you out there kicking butt and taking names or are you staling and searching for that one insight that will move the needle? If you find yourself in either camp or somewhere in between, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, his answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! The power of questions. Have you ever had an amazing conversation with someone who just kept asking really good questions to try and get to know you on a deeper level? The ability to ask the right questions is an important and powerful tool you need to have in your toolbox. This ability will help you as you navigate the challenges of starting your business and as you try to problem solve issues as they arise. Listen to this episode of The Amazing Seller as Scott explains why questions are so powerful; you don’t want to miss it! Yes, Amazon is the best place to launch your brand. Many ecommerce sellers find themselves wondering why they should use Amazon to launch their products. That’s a great question to ask! A day may come when Amazon is not the best place to launch a product, but that is not the case right now. Still, Amazon is a good place to launch a product because they are a trusted brand in the public’s eye. When you direct people to buy directly from your website, you are asking them to trust you, and they won’t do that if you haven’t earned their trust. Let Amazon help you build your business as it gets off of the ground; you won’t regret it. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Sell your product without sounding like a salesperson. Let’s face it; no one enjoys getting the hard sell from a salesperson. The salesperson probably doesn’t like giving their hard sell either! What should sellers like you do to sell your product without sounding like a salesperson? Thankfully, Scott has created a helpful email template that you can use to cut through all the BS and get to the heart of your message. Scott’s approach emphasizes the value of connecting with your audience as you would with someone you know personally. Don’t feel like you have to reinvent the wheel! Use Scott’s sample email as a starting point and then make it your own! For more helpful tips and insights like this one, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Why you should register for Brand Accelerator Live. [5:45] Scott’s thought of the week. [9:00] Question: What should I say in my email to sell my product? [11:45] Start off selling on Amazon because it is the platform people trust. [14:30] Scott shares a sample email that he’d send to someone on his email list. [20:00] Closing thoughts from Scott. TRANSCRIPT TAS 628 TAS 628: Ask Scott #196 - What Should I Say In My Email To Sell My Product? [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #628 and Session #196 of Ask Scott. This is where I answer... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/live www.theamazingseller.com/js www.freeeup.com Upwork NEW To The Blog and Podcast? I created a Page Just for You called…START HERE!

02.01.2019

TAS 627: WHY Products FAIL (6 Things to AVOID)

Wouldn’t it be nice to have a neat list of common mistakes that ecommerce businesses make and how to avoid them? Imagine the leg up that would give you over the competition. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals helpful tips and insights on how to set your brand up for success. Scott also stresses the importance of creating a solid strategy and plan that plays to your strengths and puts you on the right track. Make sure to listen to this informative episode; you don’t want to miss it! Do your homework! What are the most important things you need to do for your ecommerce business to succeed? Do you need the right product? The right market? The best strategy? Yes, all three would be great! More importantly, you’ve got to be willing to put in the time and do your homework. This is not a venture for the faint of heart. Be prepared to dive deep into a potential market and explore all the angles before you commit. Don’t just think one step ahead, build out the possibilities for your brand and think several steps down the line. Listen to this episode of The Amazing Seller as Scott expands on this critical topic! Six reasons why products fail. Why do some ecommerce businesses take off while so many others crash and burn or even fail to get off of the runway? According to Scott, it all comes down to one of these six common mistakes that ecommercce entrepreneurs often make. Choosing one product and not planning out several products down the road. Getting fooled by basic numbers. Do your research! Failing to figure out what it will take for the product listing to rank. Launching with a messy and unattractive product listing. Starting off cheap and cutting corners. You get what you pay for! Choosing a product that has a ton of reviews only to find out sales are driven by reviews. If you want to avoid these common mistakes and put your ecommerce business in a position for long-term success, make sure to listen to this episode. You’ll walk away with a good starting point and helpful tips that Scott has acquired from years of experience, don’t miss it! Make a plan and execute it. When was the last time that you completed a major personal or professional milestone? Do you have a solid track record of making plans and seeing them through the end? If not, it’s time to turn over a new leaf! Time and time again, Scott encourages sellers like you to think through your ecommerce business plan and to write it out on paper. When you take the time to write out and visualize your plans, it gives your efforts a more concrete feel. If you are ready to put in the time and effort to get your business off of the ground, you’ve come to the right place. To hear more about getting started, make sure to listen to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:45] Don’t choose just one product, think several steps ahead. [8:35] Don’t be fooled by basic numbers, dig deeper! [10:20] Make sure you know what you need to do to rank. [14:40] If you want your listing to succeed, you’ve got to optimize your listing. [18:20] Don’t compete in a space that has a ton of reviews. [21:15] Scott recaps the six reasons why products fail. [23:30] Why you need a good plan in place. [25:30] Closing thoughts from Scott. TRANSCRIPT TAS 627 TAS 627: WHY Products FAIL (6 Things to AVOID) [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #627 and today we’re going to be talking about why...

01.30.2019

TAS 626: Attention is the NEW Currency in Business (5 Ways to get some)

What is the best way to get ahead in today’s ecommerce marketplace? Do you need to have the very best product that money can buy or do you just need a killer strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he believes attention is the new currency. Scott also touches on how to monetize your traffic, five benefits of getting more traffic on your site, why you should become the top go-to resource in your target market, how to create compelling content, and much more. You don’t want to miss a minute of this informative episode! Yes, you can monetize your traffic. One of the most obvious ways to prove that attention is the new currency is to look at how companies like Amazon and Google are making people pay for it. If you want to show up on Google’s search results, you’ve got to be willing to fork out some money to be on that first page. The other side of this is the fact that if you can gather a sizeable following, people will pay you for the privilege to get in front of your audience. For some specific ways that sellers like you can monetize your traffic, make sure to listen to this episode of The Amazing Seller! Five benefits of increasing your traffic. Still not convinced that taking steps to increase your traffic on your site will pay dividends for your brand? Scott was ready for you! He’s come up with five benefits that sellers like you will see if you take time and energy to get more people to your site. You get the right people exposed to your ecommerce brand. You’ll be able to launch or relaunch products easier. You can diversify your revenue stream. You get to build relationships over time. More opportunities will come your way. Just one or two of these benefits would be worth it to pursue this strategy but take a look at all five! What else can you do to get these types of benefits for your brand? Not much! Listen to this episode of The Amazing Seller as Scott expands on these benefits! Five ways to get more traffic to your site. What strategies have you been using to drive traffic to your ecommerce business’ home base? Have you thought of using paid services to get traffic to your site? Scott is here to help remove some of the mystery and lay out a clear path that sellers like you can use to increase traffic. Create engaging content on your blog. Get active on social media with Facebook pages and groups. Create YouTube videos that your audience will find helpful. Utilize Facebook Ads and Facebook Live sessions. Collaborate with other influencers and sellers in your market. At the end of the day, what Scott wants to do is help sellers like you serve your market well. Scott’s number one rule for getting more traffic is for sellers to become a top resource in your market by giving value and being helpful. If you want to dive deeper with this valuable lesson, make sure to listen to this fascinating episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:20] Is attention really the new currency? [7:00] How you can monetize your traffic. [11:45] Benefits of getting more traffic on your site. [17:45] Why you should become a top resource to your target market free of charge. [19:15] Create quality content featured on your home base.   [23:40] Leverage Facebook pages and groups to drive traffic to your blog. [26:30] Collaborate with other ecommerce businesses and influencers in your space. [28:30] Why you should work on building your email list. [30:30] Closing thoughts from Scott. TRANSCRIPT TAS 626

01.28.2019

TAS 625: Ask Scott #195 – How Do I Launch a Giveaway with Variations?

What strategies have been working for your ecommerce business? Have you tried anything different in the new year? Do you have questions that you’d like to send Scott’s way? You’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over why you should check out the Brand Accelerator Live event in September, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode! If you think it, you can do it. What is holding you back? Seriously! Take a moment and consider what thoughts or ideas that you’ve internalized over the years that might be holding you back from success. Everyone has some sort of limiting belief in their life, some have massive hangups that keep them from taking action, and some have smaller ones. Have you dealt with yours yet? Don’t put this on the back burner, this could be the one thing that is holding your ecommerce business back. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Build an email list, what are you waiting for? Is it a good idea to feature your product in a giveaway group? If you’ve been around the TAS community for very long, you know that Scott is encouraging sellers to move away from this strategy. Rather, he’d like to see more sellers invest in assets like an email list. If you want your ecommerce business to go the distance, you need tools like an email list that allows you to connect directly with your target market. So what are you waiting for? You don’t need to have a list with 15,000 email addresses tomorrow, but you’ve got to start somewhere. Listen to this episode of The Amazing Sellers as Scott expands on this vital topic! Why you should connect with an influencer. One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott shares his thought of the week; if you think it, you can do it. [6:45] Question: How do I launch a giveaway with variations? [11:45] Why you should build an email list or connect with an influencer. [17:00] Closing thoughts from Scott. TRANSCRIPT TAS 625 TAS 625: Ask Scott #195 - How Do I Launch A Giveaway with Variations? [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #625 and Session #195 of Ask Scott. This is where I answer your questions here on the podcast and we’re going to... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/live NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

01.25.2019

TAS 624: 5 FILTERS To Validate Your MARKET for Future Growth

Is your ecommerce business on the right track? Does your current strategy have the legs to go the distance? If you want your business to last you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five filters you can use to validate your target market. Don’t leave the future of your ecommerce business all up to guesswork. Take advantage from this opportunity to learn from Scott’s tried and tested approach by listening to this helpful episode! Are you targeting a market or a one off-product? If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller! Make sure your market has room for you to grow! Even when you find a niche market, that might not be enough to build a long term ecommerce business. Before you commit to a target market make sure that there is room for your brand to grow. Scott suggests that sellers like you thoroughly research the market you are looking at to see if it can support at least three to five additional products for you to introduce as your brand gets going. If you opt for skipping this important filter, be warned! You could be seriously limiting your brand’s long term chance for success. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! Why community in your market is so important. One of the best ways to find out if your target market has the depth to support your brand it to find out if there are social media groups already in place around the market. If you want to build a brand in the bass fishing market go and check Facebook, Instagram, or YouTube to see if there are people talking about this pastime. If you can’t find any groups talking about the market, you want to target it is a good idea to consider a different direction. The whole idea behind this is to let these already established groups act as a validation that your target market has momentum and an audience. Make sure to listen to this episode of The Amazing Seller as Scott expands on this important subject! Content is king. Time and time again Scott comes back to this important topic of content when he teaches on long term brand success. You’ve got to have an audience that is out there searching YouTube or Google for content about your target market. If you can find a niche market where people are gathering on Facebook or searching on YouTube you’ve got a huge chance for success. You don’t even have to be an expert on the subject matter to create relevant content; you can use it as a learning process inviting your audience along for the ride. Listen to this episode as Scott explains how sellers like you can develop content that engages your target audience. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:15] How you can participate in the next ecommerce business formula class. [4:40] Are you targeting a market? [6:45] Are there at least three to five products selling in this market? [11:00] Are people searching content online about your market? [15:40] Are there social media groups hanging out? [17:15] Can you build an email list? [21:40] Closing thoughts from Scott. TRANSCRIPT TAS 624 TAS 624: 5 FILTERS To Validate Your MARKET for Future Growth [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone?

01.23.2019

TAS 623: How Kevin FIRED His BOSS after 3 Years of Starting His Business (Full Details and Lessons Learned)

What does it take to put yourself and your livelihood on the line to see your dreams become a reality? Is it as scary as it sounds? Is the reward worth all the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kevin Sanderson. In their conversation, Kevin opens up about what led him to fire his boss, how that moment felt, why he is convinced that writing out goals is worthwhile, advice for sellers who are just getting started, and much more. Don’t miss a minute of this inspiring episode featuring Kevin’s story! If you want to make a change, write it down! Do you write out your goals and plans? Have you ever thought of an idea that you’d do whatever it would take to make it happen? Most people shuffle through a life filled with hopes and dreams, but many fail to act on them. If it were easy to accomplish your dreams, everyone would do it! Don’t make life harder than it already is, put yourself in a position to succeed. One of the best ways you can do this is by writing out your thoughts on paper. In today’s world that may sound “old school” but it works! Scott has been stressing the value of writing things down for quite some time and his guest, Kevin Sanderson agrees. Kevin points to this simple practice as giving him the fuel he needed to keep going while he built his ecommerce business. To hear more about Kevin’s story and how writing out his plans helped him succeed, make sure to listen to this episode of The Amazing Seller! From taking someone else's marching orders to FREEDOM. While writing out your goals is a good first step, the hardest part is acting on them. How do you move from a place of security and comfort to a place of opportunity and risk? Kevin Sanderson struggled with a foot in each camp for a long time; he wanted the security of his day job and the opportunity of his ecommerce business. He was able to manage this tension for a while, but eventually, he had to pick a direction and give it his full effort and attention. Would he shrink back from the challenge or would he walk into the unknown? The freedom of living life on his terms was too much for Kevin to walk away from so he fired his boss and hadn’t looked back. Could you make a move as bold as Kevin’s? What is holding you back? Listen to this episode of The Amazing Seller as Kevin shares more insights that helped him take action; you don’t want to miss it! You need people in your corner who will support you. Who do you have in your corner cheering you on as you build your ecommerce business? While it would be nice to have a supportive coach who guides you every step of the way, that is not realistic. You can surround yourself with family members who encourage you, and you can join groups who will help you keep your eye on the prize. Kevin has been a TAS follower just like you, he attended workshops and learned from Scott’s helpful lessons over the years. All of the support and encouragement that Kevin received from the TAS community played a huge role in helping him get his business off of the ground. As much as you’d like it to be true, you can’t do it all alone. Make sure you have the right people in your corner! To hear more about this important topic, listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:35] How did Kevin end up firing his boss? [9:15] Kevin describes the moment he quit his job. [17:00] How did Kevin’s wife react to his decision? [19:30] Why it is so valuable to write out your plans and goals. [23:15] Kevin talks about attending a TAS workshop. [26:30] Kevin’s advice to sellers who are just getting started. [31:00] Why you need to check out Brand Accelerator Live. [37:15] Life is too short, don’t spend it all at work!

01.21.2019

TAS 622: Ask Scott #194 – Should I Add My Products to Ebay and Other Channels?

When was the last time that you got a great piece of advice that helped you and your ecommerce business? Has it been a while since you had a good insight that you’ve implemented? If you are ready to take your brand to the next level of growth, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. In this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode! Something is better than nothing. Many entrepreneurs believe that if you don’t swing for the fences every time, then you are just wasting your efforts. Do you think that is true? Does every effort have to be a home run? What if you don’t have the means or the information to go as far as you’d like, should that stop you from trying? No! Too often business leaders like you believe the lie that if you settle for a good step, you’ll never make a great step. That thinking can paralyze you and keep you complacent! Even if you can only make a small step toward your goal today, it’s better than nothing! To hear Scott explain how this simple truth has played out in his life, make sure to listen to this episode of The Amazing Seller! You only fail when you give up! What does failure look like? Is it defined by how much money you lose? According to Scott, failure is when you throw in the towel! Your journey to building your ecommerce business will be full of highs and lows along the way. How you react to those low points is up to you. Will you let it defeat you and pull you out of the game or will you keep pressing forward toward your goal? If you have any hope for long term success, you’ve got to have the right mindset. Don’t let challenges and roadblocks distract you. Listen to this episode of The Amazing Seller as Scott expands on this important lesson; you don't want to miss it! Why you need to get your products on multiple channels. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolishness to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:20] Scott’s thought of the week, something is better than nothing. [11:15] Question: Should I add my products to Ebay and other channels? [17:30] Closing thoughts from Scott. TRANSCRIPT TAS 622 TAS 622: Ask Scott #194 - Should I Add My Products to Ebay and Other Channels? [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 622 and session number 194 of Ask Scott. This is where I get to answer your questions here on the podcast and I do it every single week and we're going to do it again here today and man oh man... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com JoeLister NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show.

01.18.2019

TAS 621: Why Josh and Jill Stanton CLOSED Their $300k Online Business (BIG Lessons Learned)

What does it take to build a thriving brand online? How do you create a following and leverage your influence to achieve your goals? What happens when you feel the need to make a shift and end up walking away from the very thing that brought you all that success? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jill Stanton. Jill and Josh Stanton are the co-founders of Screw The Nine To Five. They are serial online entrepreneurs and world travellers. In her conversation with Scott, Jill opens up about their journey, why they decided to move from affiliate marketing to building a personal brand, the value of getting clarity in business, what it takes to connect with a large following, and much more. You don’t want to miss a minute of this engaging episode featuring Josh and Jill's story! Hard work pays off. Jill and Josh started their journey in 2011 working jobs they saw no future in and decided that they needed to make a change. They leapt and started putting together an ecommerce business focused on skin care. While it took a lot of hard work and sleepless nights, their hard work paid off, and they were able to secure their first month with $1,000 in profit. They ended up selling that business for $50,000 and went on to start several other businesses in 2012. The big takeaway from Jill and Josh’s initial success is that they were sick of their current circumstances and decided to do something about it. In short, they took action! They weren’t experts in skin care; they were just willing to go out there, put in the work, and trust that profit would follow and it did! Don’t become a slave to your business! Success and growth are a what every business leader is after, right? But what happens when all of the success becomes a weight that drags you down? From Jill and Josh, the complexity and daily demand of their business began to take a toll and caused them to rethink their approach. The last thing you want in business is to find yourself shackled to something that doesn’t fulfil you. It might sound crazy, but their story could be your story! What will you do when that moment comes and feel like you’ve become a slave to your business? Will you stay committed and miserable or will you make the changes necessary? To hear how Jill and Josh pivoted and took their efforts in a new direction, make sure to listen to this episode of The Amazing Seller! What do you really want? At the end of the day, one of the best things you can do for your business is to identify your “why.” If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you figure out this important aspect of entrepreneurship. Do you know your “why?” When was the last time you reevaluated it? For some people that “why” will be a constant but for others, it will need to change as their business grows. Learn from Josh and Jill’s story and how asking the question “What do I really want?” helped them get to the core of their “why” by listening to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:20] Jill Stanton join the podcast to share their story. [12:00] Jill talks about their affiliate marketing efforts. [14:00] What led Josh and Jill to focus on building their personal brand? [17:00] Why you need clarity in your business. [24:00] Jill talks about connecting with a large following. [28:50] What is QBR? [32:10] How has life been since Josh and Jill pulled back in their business? [36:00] Jill talks about their traffic strategy. [42:00] Attention is the new currency. [44:40] What do you really want? [47:45] If you want to change you’ve got to start forming positive habits.

01.16.2019

TAS 620: How This $100 Test Turned Into a $2.5 Million Business (90% on Amazon)

Is it still possible to build an ecommerce business as Scott teaches? Hasn’t the ship on this type of opportunity already sailed? While Scott has provided a ton of helpful lessons and insights, nothing is quite as powerful as testimonies from sellers like you who have put those lessons into practice! On this episode of The Amazing Seller, you’ll hear from Colin and Angie as they talk to Scott about their ecommerce business. In their conversation, Colin and Angie explain how they got started with ecommerce, how they’ve built their brand, challenges they’ve faced along the way, their plans for the future, and much more. Don’t miss a minute of this fascinating episode! It all started with a test. What was it that led you to start down this road of building an ecommerce business? Are you sick and tired of your day job and want the freedom of the entrepreneurial lifestyle? Everyone has to start somewhere, you’ve got to get to the point where your status quo isn’t acceptable anymore, and that leads to change. Colin decided that he didn’t want to jump in with both feet, he wanted to just test the waters before making a full commitment. That initial $100 test ended up getting Colin, and his wife, Angie hooked! Make sure to listen to this episode of The Amazing Seller as they open up about their story and what it took for them to go all in! Building a solid team. Eventually, your ecommerce business will grow to the point where you will need to build a team. What does building a team look like? What role should you hire for first? Should you bring on someone you know or should you build a team of virtual assistants? On this episode of The Amazing Seller, Colin and Angie explain how they took the first steps to build a team in their business. According to Colin, the best route is to find someone either in person or remotely who you can hand off small tasks to. Once they’ve proven that they can handle those small tasks, start training them and give them larger ones, a little at a time. To hear Colin expand on this critical topic, make sure to listen to this episode! Diversifying and building assets off of Amazon. Gone are the days where you could build a thriving ecommerce business exclusively off of platforms like Amazon. Does that mean that utilizing Amazon is a waste of time? No! Just don’t put all of your eggs in that basket. There are a ton of different ways that sellers like you can invest in your business and create assets that will bring you income away from Amazon. This is the reason why building an email list and expanding your brand to places like YouTube, and your blog is so important! To hear more about diversifying your brand, make sure to listen to this helpful episode of The Amazing Seller. Business doesn’t have to always be so serious! Too often many business leaders get so locked in on building their brand and achieving success that they forget why they got started in the first place! Chances are, you are not building your own business so you can have a bad attitude and feel more important than everyone else. Don’t fall for the line that business has to be serious all the time! Remember why you got started, to have more freedom and enjoy life with people you love. Do whatever you need to do to have fun and work toward your goals! Listen to this episode of The Amazing Seller as Colin and Angie share how they keep their ecommerce business fun. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Scott welcomes his guests, Colin and Angie. [6:00] Angie talks about how they got started with their ecommerce business. [11:15] Colin explains how their first product performed on Amazon. [12:45] Why did Colin and Angie decide to start their own business? [15:50] Angie talks about expanding their business and dealing with challenges....

01.14.2019

TAS 619: Ask Scott #193 – No Organic Amazon Sales and PPC is TOO HIGH…Now WHAT?

How is your ecommerce business handling the new year? Are you off to a great start or you could you use a burst of energy and inspiration? If you need a little push, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this informative and engaging episode! Don’t stop! We’ve all been there; you gain some momentum in your business and then suddenly something smacks you across the face. Maybe for you, it was a product that couldn’t bring in the profits you had hoped for, or it was a sudden health issue or financial challenge. There are a ton of reasons out there that can cause you to freeze in your tracks. While there is no way to avoid these obstacles, what you can control is how you respond to them. Will you let these challenges keep you down or will you pick yourself back up and keep headed toward your goal? To hear Scott’s encouraging message about staying the course, make sure to listen to this helpful episode of The Amazing Seller! The old method won’t get you far. It’s time to come to terms with the fact that the old method of putting up a variation of a trending product just to catch a bit of the magic (and profits) is dying if not already dead. So what is the solution? Can you still make money by selling product on Amazon? Yes! You just have to be willing to put in the work. Listen to this episode of The Amazing Seller as Scott explains how sellers like you can adapt and adjust to a more effective strategy for growing your business! Four ways to drive sales for your product listing.   What does it take to get sales and traffic to your Amazon product listing these days? Do you have to go all out and spend huge sums of money on a PPC campaign or is there another way? On this episode of The Amazing Seller, Scott lays out four ways to drive sales to your product listing. Know your numbers. What will it take to get your listing to rank? Adjust your PPC approach. Dial in on those searches your customers are looking for. Build an email list and use it to grow your brand. Reach out to influencers or people in your space who have your customers attention To hear Scott expand on each of these important steps that will help you grow your ecommerce business, make sure to listen to this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:00] Scott’s thought of the week, don’t stop! [8:15] Question: What do I do if I’m not getting organic sales and PPC is too high? [10:30] The old method doesn’t work anymore! [12:10] What to do when PPC spending it too high. [14:50] Don’t take shortcuts! [17:30] Scott recaps four ways to drive sales for your product listing. [19:15] Closing thoughts from Scott. TRANSCRIPT TAS 619 TAS 619: Ask Scott #193 - No Organic Amazon Sales and PPC is TOO HIGH...Now WHAT? [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 619 and session number 193 of Ask Scott. This is where I answer your questions here on the podcast every single week and I'm going to... LINKS MENTIONED IN THIS EPISODE www.theamazingsellertv.com www.theamazingseller.com/ask www.theamazingseller.com/buildlist NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To...

01.11.2019

TAS 618: Earning $20k Per Month Profit then GONE Overnight (Story Telling with Poppa V)

What do you do when you strike gold with an innovative idea? Do you ride the wave until it ends, use the funds to invest in a more stable opportunity, or do something else entirely? On this episode of The Amazing Seller, you’ll hear from Scott as he drives to his lake house with his father (Poppa V). In their conversation, Poppa V opens up about his blog, how he earned $20,000 a month at one point, why it all came crashing down, and much more. You don’t want to miss this engaging episode featuring Poppa V’s story! Riding the wave. Can you imagine what it would be like to stumble upon an idea that earned you $20,000 a month? Does it sound too good to be true? It was! A few years ago, Poppa V created a blog where he could send his old Navy buddies and share content that they all enjoyed. What started as a way to stay in touch and share funny YouTube videos soon turned into a money-making opportunity. Following Scott’s advice, Poppa V utilized AdSense to start collecting revenue from all the traffic he was getting on his blog. Once the traffic spiked and a link got shared, the profits started rolling in, at one point Poppa V made about $29,000 in one month! Unfortunately, the wave he was riding came to an end, two years later Google shut down the AdSense pipeline on the site. To get the full story from Scott and Poppa V, make sure to listen to this episode! Don’t put all of your eggs in one basket! One of the best takeaways you can get from a story like Poppa V’s is that you should do everything you can to avoid placing all of your eggs in one basket! Scott had encouraged Poppa V to start collecting email addresses so he could expand the venture if it got shut down but a clear plan never really panned out. You can keep this from happening to your business! Figure out a plan right now, so you don’t have to decide what to do when the time comes. Assume that one of the channels your brand uses will get shut down at some point, that trains you to diversify! Learn more about this important subject from Scott by listening to this helpful episode of The Amazing Seller. If you don’t take a risk, you’ll never grow. What is your plan to expand your business? What will be your goose that lays the golden egg? The truth is, no one will come along to drop a money making idea in your lap, you have to go out there come up with one! What are you waiting for? Innovate, experiment, take a risk! The saying is true, “If you want something you have never had, you must be willing to do something you have never done.” This is one of the best environments for business building, will you jump in and swim or will you sink? Let Poppa V’s story help guide your way as you look to make 2019 a great year! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Poppa V opens up about his ecommerce business. [5:00] Scott fleshes out the details of Poppa V’s story. [8:00] Why type of videos did Poppa V share that brought in revenue? [12:45] There are a ton of ways to make money online. [17:00] If you don’t take a risk, you’ll never grow! [19:00] Closing thoughts from Scott. TRANSCRIPT TAS 618 TAS 618: Earning $20k Per Month Profit then GONE Overnight (Story Telling with Poppa V) [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 618 and today we're going to do a little story telling with... LINKS MENTIONED IN THIS EPISODE AWeber AdSense Clickbank NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your fr...

01.09.2019

TAS 617: INCREASING SALES on Amazon and Traffic for FREE (#1 Method and Others)

Is your ecommerce business firing on all cylinders? Are you considering making some changes to your business in 2019? What if there was a way to increase sales and drive traffic for free? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into this important topic. In their conversation, the guys break down why building an email list is so critical, what the actual cost of building an email list is, how an email list gives your brand a unique advantage, and so much more. Don’t miss a minute of this helpful episode! Do give away contests really work? If you’ve been in the ecommerce industry for very long, you’ve probably heard of sellers who use give away contests to get an email list built, but does that really work? Don’t you end up with a bloated list of people who want a free product or prize? While the chances of getting people who are just in it for the prize is a factor to consider, you can limit that issue by giving away a prize or product connected to your target market. If you are going into kyack bass fishing, you shouldn’t run a give away featuring a new iphone! Make sure you are using a giveaway strategy that works by listening to this informative episode of The Amazing Seller! Is an email list worth the cost to build? Have you considered building an email list for your ecommerce brand? What is keeping you from pulling the trigger and building it? Are you worried about the cost that it’ll require? According to Scott, the benefits of building an email list vastly outweigh the costs. With an email list, you can drive sales, spike traffic, launch new channels for your brand, get feedback on what people will buy, and so much more. If you are on the fence about building an email list for your eceommerce brand, this the episode you need to listen to! Attention is the new currency. Did you know that attention is the new currency in today’s ecommerce marketplace? It’s true! If your ecommerce business has established an audience, there is no limit to what you can do to create streams of revenue. From blogging to building out a thriving YouTube channel, if you have people following you, the value of your business goes through the roof! Don’t miss this opportunity to take your business to the next level of growth. To hear more about how to capitalize on an audience you’ve built from the ground up, make sure to listen to this engaging episode of The Amazing Seller! 10 reasons why you should build an email list. How can an asset like an email list help your ecommerce business grow? Does it all come down to luck or is there something that sellers like you can do to properly position your business for long-term success? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide ten reasons why sellers like you should build an email list. You’ll have a loyal list of people who follow your brand. Traffic for your blog, Facebook page, YouTube channel, etc. You get to sell your product to a custom audience. Your list can buy affiliate offers off of your blog. Use a tool like AdThrive to get revenue from your blog traffic. To hear more from Scott and Chris and to get the full list of ten reasons why sellers should build an email list, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Chris explains the tension between traffic and sales. [8:45] Scott stresses why sellers like you need to build an email list. [12:00] What is the acutal cost of building an email list? [15:30] Chris describes the advantage that an email list gives your brand. [20:00] Attention is the new currency. [23:40] Chris goes over the give away strategy.

01.07.2019

TAS 616: Ask Scott #192 – Do My PPC Campaigns BID Against Each Other?

The new year has arrived, are you and your ecommerce business ready for it? Have you mapped out your plans and goals for this new year or are you still struggling to come up with a plan of attack? If you need a little push to get started, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides his helpful thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! Celebrate growth! With the start of 2019, now is a great time to take a look back to celebrate your personal and professional growth. Many successful business leaders stress the value of taking time to practice gratitude, have you found it helpful? How will you mark significant milestones and achievements in your life and business? Don’t become so focused and driven that you fail to acknowledge how far you’ve come! Learn more from Scott about why celebrating your growth is so important by listening to this helpful episode of The Amazing Seller! Why you might need to clean up your PPC campaigns. Do you have a handle on your business and how it is running? Do you know how well your PPC spending is performing or has it been a while since you ducked in to take a look under the hood? According to Scott, you could be losing valuable resources if you haven't’ evaluated your PPC usage lately. Don’t let an easy fix and adjustment go unnoticed! Jump in and clean things up if you need to, what do you have to lose? To hear Scott expand on this critical subject, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Reserve your spot for Brand Accelerator Live! Have you secured your spot for Brand Accelerator Live yet? This is your chance to invest in your business and get the tools you need to take it to the next level of growth. If you are hesitant about committing to this event, you should know that Scott and his team have worked hard to ensure that sellers like you will receive tremendous value from attending. They’ve lined up some amazing guests, and you’ll get a chance to connect with fellow entrepreneurs who are in the same boat as you. Get more details about this exciting event by checking out the link in the resources section! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Why you need to attend Brand Accelerator Live. [8:15] Make sure to celebrate your growth! [11:50] Question: Are my PPC campaigns competing against each other? [20:00] Closing thoughts from Scott. LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/live www.theamazingseller.com/ignite   NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

01.04.2019

TAS 615: 5 Steps to Get 10x More Done in 24 Hours (Productivity Tips)

Do you ever find yourself stuck in your efforts to build your ecommerce business? What have you tried to break out of that funk? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his helpful take on getting back on track and achieving your goals. Don’t let distraction and overwhelm win the day! Have pen and paper ready so you can get all the tips you need to stay focused by listening to this powerful episode. You don’t want to miss it! Write it down. Did you know that writing something down helps your brain to process it better? Think of all those times you saw your mom write down a shopping list before she went out, writing it out works! Why do we take the time to write down simple tasks like grocery lists but we don’t take the time to write out our goals or strategic thoughts for our business? If you want to make a change in your personal and professional practices, trying journaling for a month. What do you have to lose? Find out how journaling has helped Scott in his business by listening to this episode of The Amazing Seller! Create blocks of time for your work objectives. Have you ever blocked out a chunk of time in your day to commit to one task or objective? How did that go for you? Some of the most successful business leaders break their day up in blocks of time that they have dedicated to a specific goal. Is your time management system working for you? If it is not, consider blocking out two hours of your day and watch how effective this practice can be. To hear more about creating blocks of your time, make sure to listen to this episode of The Amazing Seller! Build structure and plan out your day. How do you like your current daily routine? Does your routine set you up for success or could it use a makeover? Let’s face it; most people stumble upon a daily routine, very few people proactively plan out their day. What would it look like for you to take the time to sketch out and schedule your day the night before? Do you think that it would help you stay focused and structured? Take your business to the next level of success by ordering and organizing your work day! Learn more about this valuable practice from Scott’s seasoned perspective by listening to this episode of The Amazing Seller! Avoid distractions like the plague! What do you do to handle the distractions around you on a daily basis? Have you considered setting up boundaries and practices that will minimize the distractions you face at home or in your office? According to Scott, removing the distractions in your life is the only way to focus in on what matters in your business. A good place to start removing your distractions is to eliminate social media from your phone or computer during work hours; there are a ton of helpful ways to accomplish this, what are you waiting for? To get a full breakdown on how to remove common distractions from your daily routine, make sure to listen to this eye-opening episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:10] A moment of gratitude from Scott. [6:15] Use a monthly journal or notebook. [8:20] Create time blocks for working on your business. [11:00] Plan the next day’s “Big thing.” [14:00] Scott walks through his structured morning routine. [17:45] Avoid distractions and stay on task! [22:20] Scott recaps all five steps and provides tips for seeing each step through. [29:00] How to avoid getting overwhelmed. [32:00] Closing thoughts from Scott. TRANSCRIPT TAS 615 TAS 615: 5 Steps to Get 10x More Done in 24 Hours (Productivity Tips) [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing S...

01.02.2019

TAS 614: 10 Steps to Building YOUR Future Proof Business for 2019 and Beyond

Is your ecommerce business set up for long-term success or are you just one Amazon policy change away from collapse? That might sound dramatic, but the truth is, it happens to sellers like you all the time! If you are the New Years resolution setting type person then consider making 2019 the year that you future-proof your business! On this episode of The Amazing Seller, you’ll hear from Scott as he runs through his ten-step process for future proofing your business. Make sure to have pen and paper ready for this episode; you are going to need it! Where are you focused? It’s gut check time and what a perfect point to do it, just as 2018 comes to a close. As you look ahead, what are you focused on for the coming year? Do you plan on making small changes or are you going for big ones? As Scott looks back on the progress he has made with TAS and his new brand, he’s convinced now, more than ever that the key to success in business is showing up. Are you committed to your business? Will you work toward it even if you run into roadblocks and challenges? If you are in it for the long haul, stick around, Scott has some valuable tips and insights for leaders like you! Get to know your market. The primary reason that many ecommerce brands fail is a lack of proper knowledge about their market. Too often a well-intentioned seller chooses a market and rushes in full steam ahead without conducting thorough market research. Don’t let that happen to you! Put in the time you need to know what your market needs and how to deliver it in a way that excites and engages your audience. If you find yourself struggling to come up with a strategy for researching your market, you’ve come to the right place! Listen to this episode as Scott provides several ways that sellers like you can get started, you don’t want to miss it! Create a home base for your brand. As your ecommerce business builds momentum, what is your vision for your brand? Do you expect to build it completely dependent on Amazon or do you dream of taking your brand away from Amazon once it reaches a certain point of profitability? According to Scott, it is not too early to start building your home base, a central location for your brand. Don’t assume that you have to have a fully fleshed out home base in mind; you can start small. For some helpful ideas on what this looks like, make sure to listen to this episode of The Amazing Seller! Build your email list! If you’ve been around the TAS community for very long, you know that Scott is passionate about getting ecommerce sellers like you to build an email list. How is that going for you? Have you started building your list yet? An email list is one of the best assets that a seller can have in his rapidly changing ecommerce marketplace. If you own your list, you can weather any storm that might come your way. Future-proof your business by investing your time and energy into building a solid email list. Discover more about this important topic by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [3:15] The key in any business is showing up. [5:00] Make sure to check out Brand Accelerator Live! [8:00] You need to build assets for your business. [10:00] Niche down and know your market! [12:30] Conduct your product research. [16:00] Content research. What is your niche market consuming right now? [19:30] Build your brand’s home base. [21:30] Establish a social media presence. [24:45] Chose three to five products to potentially source. [26:40] Build your email list. [30:00] Publish content on a regular basis. [31:20] Expand your brand using each step covered. [34:00] Closing thoughts from Scott.

12.31.2018

TAS 613: Ask Scott #191 – Why Won’t AMAZON Spend Money on PPC for My NEW Product?

Is 2019 going to be the year that you take your ecommerce business to the next level of growth? What is currently holding your business back? Is it time to start investing in your development as a leader? If you are ready to do the hard work necessary, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over how you can attend Brand Accelerator Live in 2019, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! Brand Accelerator Live! As you look back at 2018, can you honestly say that you have invested in your personal growth as a leader? Have you read any books or attended any events that really challenge your thinking and help you step outside of the box? If you’d like 2019 to be the year where you turn things around for your business, you’ve got to take advantage of Brand Accelerator Live! To find out how this event will set your brand up for success, make sure to listen to this episode of The Amazing Seller! Think about long-term success. Have you ever felt like your business often takes two steps forward and one step backward? What will it take to get out of the constant short-term successes and really tackle those larger goals in life and business? According to Scott, your success is directly tied to your long-term strategy for your business. When was the last time you evaluated your strategy? If you are ready to up your game for 2019, this is an episode you don’t want to miss. Listen to this episode of The Amazing Seller as Scott dives deep into this critical topic for ecommerce sellers like you! How to make sure your PPC efforts are working on Amazon. Have you ever had an issue with your PPC efforts on Amazon? What was your solution? Have you made adjustments to your approach? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a question from a TAS follower like you who is having some hiccups with their PPC usage. Here are a few helpful places to start, according to Scott. Look at the category your product is listed in. It could be a mismatch. Is the category relevant to your keyword selection? Reach out to Amazon to get an answer. If you are having issues with your PPC strategy, you aren’t alone! To get a full breakdown of solutions you can try to get to the bottom of this issue, make sure to listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [3:30] Scott’s thought of the week, think long-term. [8:00] Question: Why won’t Amazon spend money on PPC for my new product? [16:00] Closing thoughts from Scott. TRANSCRIPT TAS 613 TAS 613: Ask Scott #191 - Why Won’t AMAZON Spend Money on PPC for My NEW Product? [INTRODUCTION] [00:00:03] Scott: Hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 613 and session number 191 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today. And today's question is... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/live AdThrive NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

12.28.2018

TAS 612: 5 Steps to Creating Your Business Plan to ACHIEVE Your Goals

Do you have a good plan in place for your business as 2019 looms over the horizon? Are your goals and plans achievable or are they too lofty? Are they challenging enough or too easy to obtain? On this episode of The Amazing Seller, you’ll hear from Scott as he explains his approach to creating a business plan, why it's important to take action ASAP, and so much more. If you are ready to up your game and get the most of your efforts for the coming year, this is the episode for you! Have pen and paper ready; you are going to need it! Successful leaders make a plan. Have you ever found yourself wondering how certain business leaders get to the level of fame and fortune they enjoy? Did they inherit money? Were they lucky? Did they pull themselves up by their bootstraps? Each successful leader is going to have a different aspect of their story, but all leaders who continue to succeed do so because they’ve got a plan in place. Do you have your plan figured out? Have you written it out yet? Why not place it on the refrigerator door? If you have any hope of making it big with your ecommerce business, you’ve got to make sure your plan is front and center! Learn more about the value of planning from Scott on this episode of The Amazing Seller; you don’t want to miss it! Scott’s five step plan. Even if you have a plan in place, it is always helpful to review that plan and see if there are ways you can adjust it, so it fits in that sweet spot between challenging and attainable. To give you a good reference point, Scott has laid out his five steps for creating a business plan. Identify your target for the year. What is your net profit goal? Work the numbers backward to come up with what you need to bring in each day. Come up with a plan. What can you do to get it done? Find 3 to 5 products with $10 profit margins. Launch three products in six months and three more products by the eight-month mark. This five-step plan from Scott is only a starting point. Make it your own, play with it, just get started! Don’t put it off or hope to get it done at some point, do it today! What do you have to lose? To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller! Don’t miss Brand Accelerator Live! Do you have your tickets for Brand Accelerator Live yet? What are you waiting for? This is the one ecommerce event that you’ve got to make time to attend in 2019! Don’t let excuses get in your way; you need to invest in your growth as a leader. Connecting with Scott’s content and the fantastic TAS community could be just the thing your brand needs to move past the competition. If you get on the ball and sign up right now, you’ll be able to catch the early bird pricing! Get more information in the resources section at the end of this post!   OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [2:45] Why you need to check out Brand Accelerator Live. [4:20] Scott launches into his 5 steps to creating your business plan. [14:30] What is your plan for 2019? [18:30] Closing thoughts from Scott.   TRANSCRIPT TAS 612 TAS 612: 5 Steps to Creating Your Business Plan to ACHIEVE Your Goals [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 612 and today we're going to be talking about... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/live NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet t...

12.26.2018

TAS 611: How to Niche Down in Your Market and AVOID Competition in 2019

Wouldn’t it be nice if there was a way to sidestep your competition and build a profitable ecommerce business? Good news, you can do just that! On this episode of The Amazing Seller, you’ll hear from Scott as he provides his take on building an ecommerce business with a niche market in mind. Don’t leave it all up to trial and error or guesswork, learn from the seasoned perspective that Scott provides! Make sure you have pen and paper ready, you are going to need it! Make sure to attend Brand Accelerator Live! Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? Don’t be shy about investing in your growth as a business leader. This special TAS event is one you don’t want to miss out on! Scott and his team have worked hard to make this event worthwhile and valuable. If you want to grow as a business leader and innovator in 2019, this is the event you’ve got to attend. To hear more about Brand Accelerator Live and how to sign up, listen to this episode of The Amazing Seller! A tried and tested approach. Let’s face it, gone are the days where you could find a random product on Amazon, source it yourself and then turn a massive profit. Does this signal the end of private label business viability? Not according to Scott! He remains convinced that there are plenty of opportunities available for the ecommerce seller who is willing to put in the work. Are you ready to take Scott’s seasoned advice? Are you willing to follow his tired and tested approach? Learn more about how to get your ecommerce business started the right way by listening to this episode of The Amazing Seller! Four steps for niching down your target market. Where can start if you are ready to drill down in your target market? Is there a clear cut method you can follow to help you as you start this process? Yes! Scott has developed a four-step process you can follow that will get you well on your way to niching down in your target market. Use autofill on Amazon to give you suggests. Look at the frequently bought together suggestions. Conduct research using Jungle Scout. Analyze the sales that the products are bringing in. To get your ecommerce business started with the most targeted and niched down brand possible, make sure to listen to this episode of The Amazing Seller for all key info you need! Niche down, then go even further! Do you think you’ve gone as far as you can with niching down your target market? Not so fast, think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [2:30] Why you should check out Brand Accelerator Live. [7:30] How Scott has niched down in his target market. [9:20] Even if you’ve niched down, go further! [14:10] Scott walks through how you’d niche down your market. [24:00] Scott’s 4 steps for niching down your target market. [28:15] Closing thoughts from Scott. TRANSCRIPT TAS 611 TAS 611: How to Niche Down in Your Market and AVOID Competition in 2019 [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 611 and... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/live

12.24.2018

TAS 610: Ask Scott #190 – What Brand Building Tools are Needed to Grow My Business?

It’s crazy to think but the New Year is just around the corner! Are you ready for 2019? More importantly, is your ecommerce business ready for what 2019 has in store? If you need a little burst of momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides one of his signature thoughts of the week, goes over an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode! Take time to create YOUR plan! As the New Year draws closer, it is a great time to stop and consider what your plan is for the new year. Do you have a plan? What are the big goals? What are the small goals that will help you achieve those larger ones? If you don’t sit down and make a plan, you can’t expect anything in your life or business to change! On this episode of The Amazing Seller, you’ll hear from Scott as he explains the value of sitting down with pen and paper to map out your plan for success. If you are ready to take your future seriously, make sure to listen to this episode featuring Scott’s valuable insights! Tools to help you succeed. Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post! Take action! At the end of the day, all the planning and list of resources don’t mean anything if you fail to take action! Make a resolution today, or wait a few days until January 1st if you need to! Resolve to take action and get your business in the place you want it to be this time next year. If you sit around waiting for momentum to materialize or someone to come along and hold your hand every step of the way, you’ll be waiting forever! Let this episode of The Amazing Seller serve as your wake up call to get out there and take action! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott’s thought of the week, take time to create YOUR plan. [6:05] Question: What brand building tools are needed to grow my business? [18:30] Closing thoughts from Scott. TRANSCRIPT TAS 610 TAS 610: Ask Scott #190 - What Brand Building Tools are Needed to Grow My Business? [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 610 and session number 190 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today and I am fired up to jump into today's question because... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/training Convert Kit GoDaddy HostGator Yoast Wordpress Giveaway Boost ClickFunnels NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

12.21.2018

TAS 609: (Old Way vs New Way) Following The Ecom Business Formula for Success

Is there a magic formula for success in the ecommerce sector? Can you just find the right product to sell and then sit back and enjoy overnight success? Not so fast, things are changing! While you might be able to score some short-term success by selling a water filter on Amazon, you need a more robust strategy for long-term success. On this episode of The Amazing Seller, you’ll hear from Scott as Chris as they break down their formula for building an ecommerce brand that can go the distance. Make sure you have pen and paper ready for this informative episode, you don’t want to miss it! How to find the right niche market. Have you found your niche market yet? Are you ready to go out there and build a business based on your passion? Now is the time to act! There are so many tools and methods that ecommerce sellers like you can use to get your business off the ground and build your niche audience. Scott and Chris encourage sellers to take the time and drill down to locate that specific niche market that you can use to build your brand. If you are struggling with finding your niche, this is the episode for you! Listen as the guys explain how sellers like you can get started on the right foot! Product discovery. Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? What knowledge, skills, or expertise do you have that can be turned into a product? There is some aspect of your background that gives you a leg up on the competition because you already know the market and need. Listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can discover the right products to sell on Amazon! Make sure to build your home base! Once you’ve figured out your target audience and you’ve picked the right product to get your brand started, it’s time to start thinking long-term. While Amazon is a great place to get your ecommerce business off of the ground, you need to have a plan in place to expand beyond Amazon. A great way to get started while you wait for your product to arrive is to begin building your home base. Don’t overthink this step! You can start small and grow your home base from a small blog to a thriving ecommerce store, the key is to start somewhere. To get more helpful information on this important step, make sure to listen to this episode of The Amazing Seller! Three ways to launch your product on Amazon. Did you know that there are three ways you can launch your ecommerce product on Amazon? Which way is the best? It depends! Scott and Chris are here to take you through each way to launch your product on Amazon. Turn on PPC (Pay Per Click) and start your keyword strategy. Leverage the email list you’ve built. Utilize your connection with social media influencers to push your product. How do you determine which way is the best way for you? What if you want to use more than one method? To get the full explanation of each approach to launch your product, make sure to catch this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [6:20] Short-term wins and long-term wins. [12:00] Why it’s important to identify a market right from the start. [13:30] The guys run through market validation. [20:00] Product discovery and the 10x10x1 formula. [24:00] Sourcing tips you can use. [28:30] Don’t forget to build your home base! [36:45] Three ways to launch your product on Amazon. [42:00] Why constant content creation is important for your brand. [48:00] Closing thoughts from Scott and Chris.

12.19.2018

TAS 608: UPDATE: NEW Inventory TAX Law DEBATE for Ecommerce Sellers

Have you ever had a moment when you got amazing news and then a few minutes later you find out that the news wasn’t as great as you thought it was? Unfortunately, a similar situation has cropped up in ecommerce circles with the new tax law. Here to help bring clarity to the subject is Josh Bauerle. In his conversation with Scott, Josh explains the confusion surrounding the tax law, how it will affect ecommerce sellers like you, steps you can take to make sure you are working off of the right information, and much more. Don’t miss a minute of this informative episode of The Amazing Seller! Wait, what happened? Like most ecommerce sellers you were probably pumped to hear about the new change in the tax policy that allows businesses to write off inventory whether they sell it or not. This news was hailed as a game changer as it would save small business owners a ton of costs when it comes to taxes. Sometimes that old saying holds, “If something sounds too good to be true, it probably is.” Josh Bauerle and Scott took their time and did their due diligence tracking down all the info they thought they’d need to bring this new change to the TAS community. As it turns out, the tax policy is not as clear as they thought it would be on this change. The debate continues as different CPA’s have different takes on how business owners should interpret the new tax law. Why you need a CPA. This issue serves as a prime example to show ecommerce sellers why they need to have established a relationship with a CPA that they can trust. The benefit of having a relationship with a CPA who knows your specific business is that they can take a look at this new tax policy and give you their professional opinion on how you should adjust your business practices accordingly. If you only take your financial advice from what you hear or read online, pause! You need a CPA in your corner helping you through all the ins and outs. Don’t try to game the system. If you’ve been around the TAS community for very long, you know that Scott works hard to make sure that the advice he gives toes the ethical line. He doesn’t want to walk right up to it or mess around with shady business practices, and neither should you! Some voices in the ecommerce community are sharing ways you can manipulate your business and game the system to work in your advantage. You should see blaring red lights when this happens! While it may take more work and cause you to take the long route to success, keeping your business practices ethical will allow you to build something you can be proud of. To hear more about this tax policy news and more from Josh and Scott, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [1:50] Scott welcomes Josh Bauerle to the podcast. [3:15] The guys talk about the confusion around the new tax policy. [8:00] Where is the line? [17:30] Closing thoughts from Scott. TRANSCRIPT TAS 608 TAS 608: UPDATE: NEW Inventory TAX Law DEBATE for Ecommerce Sellers [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 608 and today I've got a pretty important update for you. And it actually has to do with... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/591 Rich Dad Poor Dad Tom Wheelwright Josh[at]cpaonfire.com Info[at]tpjllc.com www.cpaonfire.com NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show.

12.17.2018

TAS 607: Ask Scott #189 – How to Launch Products Using PPC ONLY!

It’s that time of the week again, another session of Ask Scott here on The Amazing Seller! This is the place to get that extra push, so ecommerce sellers like you can go out there and build the business of your dreams! On this episode, you’ll hear from Scott and Chris as they explain how sellers can list a product on Amazon successfully without an email list. While they don’t recommend this as the best strategy, it’s helpful info for those of you who are ready to jump in. Don’t miss a minute of this informative episode from Scott and Chris! Make sure to catch the TAS Breakthrough U deal! What have you done lately to invest in your growth as a business leader? Have you been reading books on running a small business? Have you been investing in your personal growth and mindset? If you want to have an advantage over your competition, you’ve got to take the time to invest in your personal growth. One great way to do this is by taking advantage of the TAS Breakthrough U training deal. This special package of courses and resources is only available at a discounted rate until December 20th. What are you waiting for? Check out the link to this exclusive offer located in the resources section at the end of this post. Launching with PPC only. Can you launch a product on Amazon only using PPC? Yes, you can! Remember, if you are taking this route, you’ve got to have your margins dialed in. Don’t think you can jump in with razor thin margins and make a successful run. At the end of the day, Scott and Chris are not huge fans of this PPC only option. They’d rather see sellers like you diversify your methods in the event that one method fails, you have a backup plan in place. To hear the guys explain how you can make a PPC only campaign work, make sure to listen to this helpful episode of The Amazing Seller! Be patient, these things take time. Let’s face it; we live in a fast-paced society where everyone is trained to get what they want when they want it, which is usually right away. Is it fair to bring those same expectations to your ecommmerce business? According to Scott and Chris, the answer is no! As an ecommerce business owner, you’ve got to fight that impulse to move on from something when you don’t see immediate results. You are going to need a good helping of patience if you have any hope to see the strategy for your brand play out successfully. Learn more about this vital topic from Scott and Chris by listening to this episode of The Amazing Seller; you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [2:15] Why you need to check out the TAS Breakthrough U offer. [4:30] Can you launch a product on Amazon using PPC only? [7:45] Tips for successfully launching a product with just PPC. [13:15] How to set up your PPC campaign budget. [16:00] Using the right keywords. [21:30] Give your campaign time to succeed! TRANSCRIPT TAS 607 TAS 607: Ask Scott #189 - How to Launch Products Using PPC ONLY! [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This episode is 607 and session number 189 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week. I'm going to do it again here today. I've actually invited... LINKS MENTIONED IN THIS EPISODE www.theamazingsellertv.com www.theamazingseller.com/training www.theamazingseller.com/ask www.theamazingseller.com/js NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Twe...

12.14.2018

TAS 606: How Side Hustle Turned into Passive Income and Potential BIG Private Label BRAND!

What if you decided to take action on that business idea that has been circling in your head? Would it even pan out? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about his successful YouTube channel, how the channel went from idea to reality, what steps he has taken to monetize the channel, plans he has for the future, and much more. Scott also shares some helpful tips for Jesse to get even more potential out of this thriving channel. Have pen and paper ready; you don't’ want to miss a minute of this engaging episode! Just start! There are a ton of reasons why you shouldn’t step out and start an ecommerce business. You could fall flat on your face, or you could end up looking like a fool. Will you let that stop you? The only difference between you and a successful business leader like Jesse Wilson is a moment of action! Jesse stepped out of what was safe and comfortable and he risked a lot by starting his YouTube channel. That could be you! Dig deep and summon the courage to take a leap and accomplish your goals. You’ve got tools and insights from the TAS community right here at your fingertips, what are you waiting for? The power of setting goals. What goals do you hope to accomplish both personally and professionally by this time next year? Will you find yourself in the same situation you are in today or will things have changed for the better? If you have any hope for change, you’ve got to start setting goals and knocking them out! Take a look at some of the most successful business leaders, and you’ll find people who set goals and accomplish them. You don’t have to start big, you make a little list of three goals, knock those out and then make a new list. Learn how Jesse Wilson reached his goals by listening to this powerful episode of The Amazing Seller, you don’t want to miss it! Creating partnerships. A great way to build momentum with your ecommerce business is to create a partnership with other brands and social media influencers. Take a look at some of the high performing channels on YouTube; chances are they promote a product or service. You can put your business in the best position for success by creating a partnership. Jesse Wilson saw the benefit of cross-promotion and brand partnership with his YouTube channel and encourages sellers like you to do the same. Learn more from Jesse’s perspective by listening to this informative episode of The Amazing Seller! Don’t be afraid to learn along the way! Let’s face it; there is something in your business that you are afraid to try. You don’t know how the whole thing will work out and scares you. Are you going to let that fear hold you back? Why should you? You don’t have to have all the answers or the perfect plan that will succeed without any problems; you can learn as you go. Get out there and make it happen, entrepreneurship is not for the timid. Learn what you can from the stories of gutsy leaders like Scott and Jesse and then go out there and write your own! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [5:45] Scott welcomes his guest, Jesse Wilson. [9:30] Jesse talks about why he started his YouTube channel. [14:30] What are Jesse’s goals for his channel? [18:00] What is Patreon? Why did Jesse start using it? [22:30] Scott and Jesse talk about competition on YouTube. [25:20] Ways that Jesse can improve his channel and up his game. [33:20] Jesse talks about getting subscribers for his channel. [39:30] Creating new methods for monetizing the channel. [43:00] Scott recaps how Jesse went from idea to implementation. [46:45] Can people really go out there and just start creating content?

12.12.2018

TAS 605: How To Create ATOMIC Success Habits in Business and LIFE with James Clear

Do you ever find yourself struggling to move forward in your business goals? Have you had that feeling of taking two steps forward and one step back every time you gain even a little momentum? What is the solution? How do you break out of the cycle and streamline your efforts? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, James Clear. In his conversation with Scott, James opens up about his experience learning from the habits of successful business leaders, what it takes to overcome barriers in your way, and much more. Don’t miss a minute of this powerful episode! Atomic Habits. What would lead someone to write a book about habits? James Clear, one of the world’s leading experts on habit formation. He is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning. His website receives millions of visitors each month, and hundreds of thousands subscribe to his popular email newsletter. He is a regular speaker at Fortune 500 companies, and his work is used by teams in the NFL, NBA, and MLB. Make sure to check out the link to his book, “Atomic Habits” located in the resources section at the end of this post! Relative success is hard work. How do people become successful? Does it all come down to luck or can you muster up enough hard work to be successful? According to James Clear, luck can and does play a factor in the success of many individuals. Ultimately, we can’t all sit around waiting for luck to strike! James says that “Absolute success is luck, relative success is hard work.” This statement means that all things being equal, your success is determined not by luck but by hard work. That’s great news! You have control of your desiney. What are you going to do with it? Learn more from James about this critical topic by listening to this episode of The Amazing Seller! What it takes to break through barriers. Every business leader has faced a barrier or roadblock at some point on their journey to success. What is your plan for overcoming the challenges that are waiting for you? Is your plan to cross that bridge when you come to it or do you have a plan in place ahead of time? James Clear says that one of the best ways to prepare for challenges and roadblock is to stay flexible. If you have a fixed plan in place that can’t handle any adaptation or changes, you’ve set yourself up for failure. Don’t let that happen to you! Give yourself permission to change and learn along the way. Make sure to listen to this episode of The Amazing Seller as James and Scott expand on this valuable subject! Lessons learned from the habits of successful people. What are some helpful takeaways and lessons you can learn from the habits of successful people? Which ones will you take and adapt as your own so you can move your business forward? On this episode of The Amazing Seller, James Clear provides several helpful lessons he has learned from observing the habits of successful business leaders. Make sure you get enough sleep each night. Exercise consistently, even if it's taking a walk every day. Keep a healthy diet. Take a break from your phone, try keeping it in another room for a few hours. Log out of your social media accounts to block out the noise. Never miss twice - if you mess up on a new habit, don’t let it keep you down! Try again! These are just a few, brief glimpses into the wonderful insights and lessons that James has collected through his research. Listen to this episode as James and Scott dive deeper into the role habits play and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast!

12.10.2018

TAS 604: Ask Scott #188 – What If My PPC Keywords Are Not Converting to Sales?

You made it to the end of the week, congratulations! Now it’s time for another great session of Ask Scott here on The Amazing Seller. Dive right into your weekend energized and ready to tackle your goals and put your ecommerce business in the right position for success. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on TAS resources, provides an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! Have you signed up for TAS Breakthrough U? As the holidays approach and you position your brand to take advantage of this great shopping season, why not consider investing in your business? One of the best ways to get your business headed in the right direction from the start is to get reliable and time-tested tools that you can use. Scott has prepared a great package full of training, classes, groups, and much more. Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th! Don’t be so quick to give up! Let’s face it, too often people are more than ready to give up on something that doesn’t respond the way they think it should. Do you find yourself getting frustrated when little things like your internet connection taking too long? Our society has conditioned us to give up and throw in the towel the moment things get delayed. Don’t fall for that mindset! If you have any hope for your ecommerce business to get off of the ground and running, you’ve got to have a deep well of patience. Buckle up, it’s going to be a bumpy journey, but it will be worth it. To hear Scott expand on this valuable insight and much more, make sure to listen to this episode of The Amazing Seller! Is your product listing optimized? One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [1:15] Make sure to check out the TAS Breakthrough U resource. [2:40] Scott’s thought of the week. [6:00] Question: Why aren’t my PPC Keywords converting to sales? [10:45] Closing thoughts from Scott. TRANSCRIPT TAS 604 TAS 604: Ask Scott #188 - What If My PPC Keywords Are Not Converting to Sales? [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #604 and Session #188 of Ask Scott. This is where I... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/training NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

12.07.2018

TAS 603: How To Build Your External Traffic and Add More Revenue to Your Business

How do you build an ecommerce business that will generate the revenue you need to fulfil your goals? What if there was a clear and easy to follow system you could implement as you build the foundations of your business? On this episode of The Amazing Seller, you’ll hear from Scott as explains how the new TAS Breakthrough U offer works, why you need to build an email list for your ecommerce brand, how to connect with your audience, what it takes to create engaging content, and much more! Don’t miss a minute of his detailed and helpful episode featuring Scott’s experienced perspective! Why you need an email list for your brand. If you’ve been around the TAS community for very long, you know that Scott is serious about getting sellers like you to utilize an email list. Why is Scott so convinced that an email list is vital to building an ecommerce brand? Simply put, it’s the best way to keep in contact with your audience and drive traffic to your product listing. What are you waiting for? What is preventing you from starting your email list today? To hear more about his critical tool for building your ecommerce brand, make sure to listen to this episode of The Amazing Seller! Make sure your brand has a social media presence. Let’s face it, an email list alone won’t get your brand the traction it needs to compete in the ecommerce marketplace. You’ve got to think outside of the box and use additional channels to draw in your ideal audience and keep them engaged as you build up your brand. According to Scott, creating a Facebook page and a Facebook group is a great way to build depth for your brand cost-effectively. Scott isn’t just spitballing with this Facebook angle, he’s done it with his ecommerce brand, and he’s seen it work. Learn more from Scott’s valuable insights by listening to this episode of The Amazing Seller! Deliver value to your audience. Have ever signed up for a newsletter or an email list only to find that the content is worthless? If you’ve had that experience, why would you want to put someone else through it? Make your brand stand out from all the noise that your followers get in their inboxes and newsfeeds by delivering value! If you’ve done your research, you know your audience’s interests and concerns. Get out there and deliver the goods! For more ideas on where to start with content creation, make sure to listen to this episode of The Amazing Seller! Optimize your content for search purposes. No matter how good your content is, it will all be worthless if you don’t make it easy for people to find you! There are little things you can do to get your brand in a position for success by optimizing your content for search purposes. From grabbing attention with an accurate and appealing title to including images and videos, there are a lot of simple ways to show search engines like Google that you are worth that higher search rank. Make sure to listen to this episode of The Amazing Seller as Scott reveals his tips for search optimization and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] How you can access an exclusive TAS Breakthrough U offer. [4:00] Why it’s so important to build an email list. [7:45] Your brand needs to be on Facebook! [9:00] Don’t build a list just to launch a product, there is so much more you can do. [10:30] What should you offer people to signup for your email list? [12:00] How to create content for your audience. [21:15] Scott recaps a helpful checklist to build external traffic for your brand. [23:00] How to optimize for the best search engine results. [32:30] Closing thoughts from Scott. TRANSCRIPT TAS 603 TAS 603: How To Build Your External Traffic and Add More Revenue to You...

12.05.2018

TAS 602: Starting a NEW Business from Scratch TODAY (Round Table with 4 Successful Sellers)

What would successful business leaders do if they had to start all over again with just $5,000 to build a business and get a quick return on their investment? This is the question that Scott posed to his group of friends, Steve Chou, Mike Jackness, and Greg Mercer. On this episode of The Amazing Seller, you’ll hear the guys give each of their answers, why they are convinced that building an audience is such a great way to grow a business, and much more. Don’t miss a minute of this fascinating and valuable episode! Unite your passion with your work!   Let’s face it; there are too many people out there working jobs that they hate. If you had the opportunity, wouldn’t you like to combine what you love to do with your career? When it comes to building an ecommerce brand, you get the freedom to do just that! If you enjoy cooking, niche down and build a brand around an aspect of cooking if you are more of an outdoors type of person, niche down and build something around that. Don’t fall for the line that you just have to suck it up and be miserable at work for the rest of your life, write your own story! Hear more from Scott and the guys as they expand on topic! The value of building an audience. If you had to launch a new product tomorrow, wouldn’t it be helpful to have an engaged audience that you could use to drive sales? Of course, it would be useful! So why aren’t more sellers taking this approach? The truth is, building an audience is a slow process that takes careful planning and patience. Most people aren’t willing to put in the time needed to build something of that scale. That’s good news! It means there aren’t a tone of people taking this practical approach. To hear more about how to build an audience, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! There are no shortcuts, you need to put in the work. When you ask highly successful business leaders how they’d build a business from the ground up, some people might expect to hear a quick and easy path to success. The truth is, there is no easy get rich quick scheme. If you want to build a business that lasts, you’ve got to be willing to put in hard work over a long period. Don’t let the ads and gimmicks fool you! Do your research and invest in tools and programs that will give you the skills you need for sustained success. Hear more from Scott and his friends as they discuss this important topic on this episode of The Amazing Seller. Don’t miss the great TAS Breakthrough U opportunity! One of the best ways to get your business headed in the right direction from the start is to get reliable and time-tested tools that you can use. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed. In that spirit, he’s created a set of tools you can use to get an edge over the competition. He has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [2:00] Why you need to check out TAS Breakthrough U. [4:00] Steve Chou, Mike Jackness and Greg Mercer join the podcast. [6:00] Mike talks about how he would start a business from scratch. [8:00] Greg jumps in with his take on building a business from scratch. [11:00] How Steve would start a business from scratch. [13:00] Scott jumps in with his answer. [18:30] There are no shortcuts, don’t expect to get rich quick! [21:00] Building an audience makes all the difference.

12.03.2018

TAS 601: Ask Scott #187 – What’s The BEST Way to Launch My Product on Amazon TODAY?

How are you progressing through the fourth quarter? Were your Black Friday and Cyber Monday efforts a hit? If you need a little boost of encouragement and motivation as the weekend approaches, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares how sellers like you can benefit from TAS Breakthrough U, his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode! Make sure to check out Breakthrough U! What tools have you used recently to make sure your brand is in the best position to succeed? Time is running out on a fantastic collection of tools and resources that sellers like you can use to take your game to the next level. Scott has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th! Your brand needs to diversify. Do you find yourself worrying about every little change and update from Amazon? Why are you putting yourself through all that stress? The best solution isn’t to walk away from Amazon completely; rather, you should diversify your brand! You need to learn how to create alternative methods that you can use if your business needs to make a pivot. The truth is, you either need to adapt to the changing marketplace or your business will die. Go deeper with this important topic and find out how to future-proof your ecommerce business by listening to this helpful episode of The Amazing Seller! A launch strategy that works.  If you’ve been around the TAS community for very long, you know that Scott is passionate about getting sellers like you to build an email list and using that to launch a product. What do you do if you want to launch a product, but you don’t have that email list built yet? According to Scott, one of the best strategies is to reach out to social media influencers and leverage their audience to spike traffic and sales of your newly launched product. While this isn’t the ideal launch strategy, it can work if you play your cards right. To hear more about how to do just that, make sure to listen to this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:10] Why you need to check out TAS Breakthrough U. [5:50] Scott’s thought of the week. [9:30] Question: What is the best launch strategy for getting by brand started? [16:45] Closing thoughts from Scott. TRANSCRIPT TAS 601 TAS 601: Ask Scott #187 - What's The BEST Way to Launch My Product on Amazon TODAY? [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 601 and session number 187 of Ask Scott. This is where I... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/training NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

11.30.2018

TAS 600: The Simple 4 Step Process to Building a Million Dollar Brand!

How would you celebrate a milestone like reaching 600 podcast episodes? While Scott is proud of this fantastic achievement, he’s focused now, more than ever on delivering helpful lessons and insights to TAS followers like you. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his four-step process to build a million dollar brand, why you should use a touch list, the long-lasting impact of building a brand, and so much more. Don’t miss a minute of this engaging and informative episode! Find your market.  Do you know who your market is? Remember that you are selling to people, not some faceless and nameless blob. How have you built your strategy around reaching your target audience and connecting with them? If you want to create a brand that will go the distance, you’ve got to find out who your audience is before you pick a product! One good starting place is to utilize the touch list method that Scott has championed. You can find that tool in the resources section at the end of this post. Dive more in-depth with this critical step by listening to this great episode of The Amazing Seller! Grab attention for your brand. What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Learn how to create relevant content by listening to this helpful episode! Build a relationship with your followers. Do you have an idea of which market you want to target? Do you have a sense of which product that market would be interested in? Great! If you genuinely want to build a brand that goes beyond just providing a product, you’ll need to share your story. Get out there and get real with people! Talk to them about your successes and challenges, let them see your personality so they will connect with your brand. You’ve seen this work with Scott; he does a great job of allowing the TAS community get to know who he is and what he is all about. Go deeper with this important aspect of brand building by listening to this valuable episode! Monetize your brand. What does it take to monetize the brand that you’ve built so you can start reaping the benefits from all of your hard work? Do you need a killer product or is there a way you can monetize your brand using an array of methods? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his checklist for monetizing an ecommerce brand. Get three to five products listed on Amazon in the first twelve to eighteen months. Feature advertisements on your brand’s blog or website. Engage your email list! Create an ebook about your niche market. To hear Scott expand on each of these essential aspects of monetizing your brand, make sure to listen to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott’s thank you to TAS followers. [7:00] Step #1: Find your market. [9:50] Make sure you use a touch list! [14:30] Step #2: Get attention for your brand. [19:30] Step #3: Create a relationship. [25:45] Step #4: Monetization. [31:30] Don’t forget to expand your brand with new products and ebooks. [33:00] Scott recaps all four steps. [34:30] Brand building is the future of ecommerce success. [36:00] Closing thoughts from Scott. TRANSCRIPT TAS 600

11.28.2018

TAS 599: Lessons and Takeaways from 32 Bootstrapped Businesses (Round Table Discussion)

It’s not often that you get the chance to learn from a room full of talented and thoughtful ecommerce leaders. This is your opportunity! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friends, Greg Mercer, Steve Chou, and Michael Jackness to the podcast. In their conversation, the guys talk about their experience with the 5 Minute Pitch project, why they love helping ecommerce sellers, the value of launching your brand on Amazon, and much more. You don’t want to miss a minute of this fun and exciting episode! Yes, there is still a chance for success. Time and time again, Scott gets asked if there is any room for success in the ecommerce sector. While the challenges and hurdles constantly evolve, Scott and other ecommerce leaders remained convinced that if you put in the time and effort, you’ll see a good ROI. Don’t buy the negative hype! Make your plan to build a brand and carve out a niche. If you want more details about how you can get your business started, make sure to listen to this helpful episode of The Amazing Seller! Why you should launch your brand on Amazon. As prospective ecommerce sellers get ready to start their own small business, they often wonder if Amazon is the best channel to pour their time and energy into or if they should build their brand's website first. On this episode of The Amazing Seller, Scott and his guests explain why starting on Amazon is the best way to get things off the ground. One of the huge reasons to begin with Amazon is because it is so much easier than creating and drawing traffic to your website. You can also gage the marketplace on Amazon more effectively to validate which products you should start selling. Make sure to listen to this episode as the guys expand on this critical topic and much more! Make sure you execute on your great idea! Too often you hear the line that the right idea will lead to instant success. That couldn’t be further from the truth! Tons of businesses fail each day not because their idea wasn’t good but because their execution was lacking. If you want your business to stand the test of time, you’ve got to be focused on the right principles. Right out of the gate, it’s a good idea to have your plan laid out so you can track your progress and stay on task. Learn from Scott’s expert perspective and why it’s helpful to focus on follow through by listening to this engaging episode of The Amazing Seller! It is not about the money. Have you ever had that moment when you finally realized what you want to commit the rest of your life to accomplish? How did that moment feel for you? Are you working toward that goal right now? On this episode of The Amazing Seller, you’ll hear from Scott and his friends as they explain why they love helping ecommerce leaders like you. For these guys, it’s not all about the money and the fame; they enjoy showing others what it takes to build a business they can rely on for the future. To hear more about their passion for helping others, make sure to listen to this intriguing episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [3:20] Greg Mercer, Steve Chou, and Michael Jackness join the podcast. [5:00] Is it still possible to bootstrap a business successfully? [12:00] Why are entrepreneurs so confident? [17:30] An idea is worthless without execution. [19:15] Why it’s helpful to start your brand on Amazon. [26:00] Is it better to double down or diversify your brand? [33:00] Making an impact in the lives of others. [40:45] The guys share their takeaways from participating in the 5 Minute Pitch. [47:20] Closing thoughts from Scott. LINKS MENTIONED IN THIS EPISODE 5 Minute Pitch

11.26.2018

TAS 598: SPECIAL 4th Quarter KICK OFF Episode (How to GET MORE SALES)

Wouldn’t it be great to have some key insights and strategies that you could use to get your ecommerce brand an advantage over the competition during the fourth quarter? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his top advice for getting more sales and taking advantage of the fourth quarter atmosphere. Don’t leave it all up to guesswork, take in Scott’s seasoned advice and get your business in the best position for long-term success. Make sure to have pen and paper ready for this informative episode! Is it too late to launch your product? Time and time again, Scott get this question from ecommerce leaders, “Is it too late to launch a product in the middle of the fourth quarter?” That answer is, no! If you decide on waiting to launch your product under the perfect conditions, you’ll never get your brand off the ground. While you might not ever launch in ideal conditions, there are steps you can take along the way to set your brand up for success. To hear more about getting the most sales possible, make sure to listen to this helpful episode of The Amazing Seller! Don’t let your email list go cold! It may sound like a funny thing to ask but, is your email list hot or is it cold? What that question is getting to is, are you keeping your email list engaged with your ecommerce brand or are you letting that list go cold with non-engagement? If you’ve taken the time to build your email list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller! Let your personality shine. Whether you know it or not, you have a story to tell! Be honest; you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. Telling your story is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott shares how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling effectively. Listen to this episode to hear how Scott has done it; you don't’ want to miss it! Don’t put all of your eggs in one basket! If you’ve been around the TAS community for very long, you know that Scott often preaches about making sure that your brand is not dependent on any one channel for success. The old saying holds, don’t put all of your eggs in one basket! Scott has seen too many businesses go under because they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this; you can start right now by brainstorming different channels to expand your brand too. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [3:00] Make sure you take advantage of the TAS resources. [4:45] Should you launch a product in 4th quarter or wait? Build list now or wait? [8:40] Scott goes over helpful ways you can use to get more sales in the 4th quarter. [12:10] Plan out your promotions. Don’t let your email list go cold! [16:00] Let your personality shine and deliver value to your audience. [18:30] The value of connecting with influencers and social media groups. [21:30] Scott recaps his advice for getting more sales in the 4th quarter. [28:00] Don’t build an Amazon dependent business. [31:00] Closing thoughts from Scott. TRANSCRIPT TAS 598

11.23.2018

TAS 597: Why NOW is The Best Time to Build Your Email List + Steps to Follow

What are your plans to get your ecommerce brand competing at the highest level in your product category? Are you cultivating a significant brand presence on social media? Have you built an email list to engage your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need an email list for your brand, how to use that list effectively, tips for running a giveaway contest, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of Scott’s valuable advice! Isn't email dead?  Is it worth your time and resources to invest in building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode! Why you should consider partnering with influencers.  One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller! Remember, you are connecting with people.  In the ecommerce sector, you can find yourself losing sight of the human element because much of your work is done remotely. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott opens up about the importance of connecting with people in a way that communicates you care. If you want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode! Make sure to check out TAS Breakthrough U! Are you taking advantage of all the resources you need to succeed? If you fail to continue to educate yourself as your business get’s off of the ground, you are setting yourself up for failure! Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to equip sellers so they can take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for a great value of $99 a month. To get all the details on this valuable resource at a great price, make sure to check out the link in the resources section! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER  [0:35] Scott’s introduction to this episode of the podcast! [2:00] Is it still effective to use an email list to reach people? [7:00] How do avoid attracting people just looking for something for free? [10:00] Scott gives an example of how to target the right people for a giveaway. [18:00] Who are some influencers you can reach out to? [21:00] Give away the right prize! [23:20] How to build a giveaway landing page from scratch. [27:45] Why you should check out TAS Breakthrough U. [29:45] Closing thoughts from Scott.

11.21.2018

TAS 596: How To Rank Amazon FBA Products Fast in 4th Quarter (5 Steps)

Do you have your strategy for getting your product in front of as many people as possible locked down? Could you use some helpful tips to make sure you are going in the right direction? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the 5 Minute Pitch, goes through his five-step process for ranking a product quickly, and much more. You don’t want to miss a minute of this helpful and engaging episode! 5 Minute Pitch Update. Exciting news! Scott recently finished up filming of the “5 Minute Pitch” with Greg Mercer, Steve Chou, and Michael Jackness. From the sound of it, the whole process was an excellent experience for all involved, and they are even considering creating a second season. If you haven’t heard about this exciting side project, make sure to check out the link in the resources section below. To hear more about Scott’s time in San Deigo with the guys, listen to this episode of The Amazing Seller! Find low competition products.  Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give in to the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a significant factor to explore. While you might be tempted to go for a product with more sales per day, Scott explains that the least competitive products are the ones you should focus on. To get the full breakdown, make sure to listen to this informative episode! Optimize your listing.  One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode! Discount your product to drive sales!  Let’s face it; everyone wants to get a good deal when they go shopping, especially during this holiday season! What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:20] Scott gives an update about his recent trip to San Diego. [7:40] Step #1: Find low competition products. [13:00] Step #2: Optimize your listing. [16:30] Step #3: Chose five to ten keywords to target. [18:40] Step #4: Run PPC (Pay Per Click) targeting your keywords. [21:45] Step #5: Give discounts on your product to drive sales. [23:30] Scott recaps all five steps to get your product listing to rank fast. TRANSCRIPT TAS 596 TAS 596: How To Rank Amazon FBA Products Fast in 4th Quarter (5 Steps) [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #596 and today I’m going to be talking all about how to...

11.19.2018

TAS 595: Ask Scott #186 – What Are Pros and Cons of Using Giveaways to Build Email List to Sell Products?

How are your fourth quarter efforts shaping up? Have you solidified your Black Friday and Cyber Monday strategies? If you need some positive momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this valuable and informative episode! What was old is new again. Did you know that blogging is making a comeback? It’s true! There was a time when blogging was king of the internet then much of the focus shifted to social media channels. Now, as is the case with many things in life, what was old is new again! Building a blog one of the best ways to create content for your brand and engage with your target audience. Have you developed a blog for your brand? What are you waiting for? To hear more about the value of blogging to your brand, make sure to listen to this episode of The Amazing Seller! Traffic is king. Did you know that when it comes to building your ecommerce brand, traffic is king? The more you create content that your audience finds valuable, the more your traffic will grow. This thriving traffic will alert Google, Facebook, and other internet platforms to the benefit of sending people to your brand. Don’t expect to throw up some random content to get the ball rolling, make sure you have done your homework and you know what your audience wants to hear! Discover how you can make the most out of your content creation efforts by listening to this episode of The Amazing Seller! Using giveaways effectively. There are many ecommerce sellers out there who are nervous about spending their time and resources on giveaways. Have you tried a giveaway contest to build an email list for your brand? If you are worried about people, who will sign up for your giveaway and will never end up buying your product, stop worrying, it will happen! That shouldn’t prevent you from reaching out to your target audience with a giveaway to build up your email list. Make sure to listen to this episode of The Amazing Seller as Scott expands on this critical topic and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [2:20] Scott’s thought of the week, what’s old is new again. [12:00] Question: What are the pros & cons of using giveaways to build a list? [17:00] Closing thoughts from Scott. TRANSCRIPT TAS 595 TAS 595: Ask Scott #186 - What Are Pros and Cons of Using Giveaways to Build Email List to Sell Products? [INTRODUCTION] [00:00:02] Scott: Hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #595 and Session #186 of Ask Scott. This is where I answer your questions here on the podcast and we’re going to do it again here today and I’m fired up because... LINKS MENTIONED IN THIS EPISODE www.theamazingsellertv.com www.theamazingseller.com/ask www.theamazingseller.com/585 www.theamazingseller.com/pace www.theamazingseller.com/training www.tasinnercircle.com NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

11.16.2018

TAS 594: How To Use Books on Amazon To Grow Your Brand and Make Some EXTRA CASH

Did you know that you can create and market a book that will help your ecommerce business gain depth and grow? While writing a book may sound intimidating, it doesn’t have to be! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Bryan Cohen. In his conversation with Scott, Bryan opens up about his background in writing, what it takes to write a book, tips for grabbing your audience’s attention, how to get the most mileage out of your content, and so much more. Don’t miss a minute of this helpful episode featuring Bryan’s excellent insights! Learn from the best! While you don’t need to go out and hire a publicist or editor if you want to write a book, it's a good idea to learn from an expert. Bryan Cohen is an experienced copywriter and a bestselling author. Bryan launched his blog, Best Page Forward in June 2015 and found himself immediately inundated with orders for book descriptions. He’s written over 200 descriptions for authors to date, and he’s in the process of coaching authors to learn the craft of copywriting themselves. You don’t have to break the bank to get your content out there serving your brand. Learn more about this topic by listening to this episode! You can write a book. Scratch whatever you’ve thought about writing a book from your mind. Let’s face it; most people are too intimidated even to entertain the thought of putting pen to paper. The truth is, writing a book doesn’t have to be some excruciating and painful process. If you’ve ever created content for your brand, you are already several steps closer to writing a book than you might have thought! To find out what it takes to get your content into a book format, make sure to listen to this episode of The Amazing Seller featuring copywriter extraordinaire, Bryan Cohen! How to get the most out of your content. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you create content that connects with your audience. While your content might be substantial, the fact remains that you are likely missing a lot of people due to the limitations of your channel. If you only put your content out on Facebook Live, you are missing all the folks who only hangout over on Instagram. If you are only sending your content via an email newsletter, you are missing the folks over on YouTube. Bryan Cohen says that the best way to reach across all content channels is to repurpose your content for each medium. Learn more about getting the most mileage out of your content by listening to this valuable episode! Start small if you have to. If you want to grow your ecommerce business into a powerhouse of productivity and profit, you’ve got to do everything you can to put it in the best position to succeed. It’s great to have goals and objectives, but they mean nothing if you fail to start. What is your action step in light of Bryan’s amazing lessons and insights? Will you start expanding your content channels? Are you ready to make steps toward writing a book? Don’t be ashamed of making small steps; you’ve got to start somewhere! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [1:40] The value of belonging to a mastermind. [5:00] Scott welcomes Bryan Cohen to the podcast. [10:30] Bryan opens up about his background. [20:20] Streamlining and simplifying your time. [24:00] Bryan talks about his copywriting work. [29:15] How to write a book for your brand. [38:30] Tips for grabbing your audience’s attention. [46:45] How to get more mileage out of your content. [50:30] Just start, even if it is a small start! [52:40] Closing thoughts from Scott. TRANSCRIPT TAS 594

11.14.2018

TAS 593: AMAZON Feedback and Review Changes (Follow Up Emails)

Have you heard that Amazon has made some changes with feedback and reviews? How will it impact your business? Are you prepared to adapt to the new changes? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friend and guest, Chris Guthrie. In his conversation with Scott, Chris explains how this new Amazon change will impact sellers like you, why you should check out Salesbacker, the value of learning from customer feedback, and so much more. Don’t miss a minute of this informative and engaging episode! Amazon’s new email policy. What exactly is happening with Amazon’s recent change regarding follow up emails and reviews? Amazon came out saying that sellers are allowed to send one email per order to request a customer review. What you need to know about this is, if you have automated emails that follow up with your buyers, you need to make sure that no more than one of those emails is requesting a review. It doesn’t say that you are limited to just one email per order, just one email regarding a review per order. To get the full break down on this new change and how you can adjust your approach accordingly, make sure to listen to this episode of The Amazing Seller! Why you should check out, Salesbacker. Let’s face it, as your ecommerce business continues to grow, manually following up with your customers is going to increase from a small chore to a part-time job! What if there was a way to automate your follow up process so you could free up your time to focus on other areas of your business? That’s where Chris Gutherie and his team at Salesbacker come in! Salesbacker is designed to help ecommerce sellers get more product reviews and seller feedback ratings. To hear exactly how you can benefit from using a service like Salesbacker, listen to this episode of The Amazing Seller featuring Salesbacker co-founder, Chris Guthrie! Learn from customer feedback! When was the last time you took a customer’s feedback to heart? It can be a challenging thing to do! If you take a look at some of the most successful business leaders in the last twenty-five years, you’ll find that most of them relished the opportunity to learn from critical feedback. What will your approach be, will you embrace the critique or will you ignore it? Don’t fall for the easy way out! Press into the feedback you receive and use it as fuel to make a better product and win more loyal customers! Listen to this episode of The Amazing Seller as Scott expands on this important topic and much more! Lead with high-quality customer service. Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to elicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component of a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s perspective and find out what to do and what not to do when it comes to taking care of your customers! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [0:40] Scott welcomes his guest, Chris Guthrie. [2:30] Chris talks about a recent update to Amazon’s TOS regarding emailing customers. [10:00] Why you should check out Salesbacker. [12:15] The value of learning from buyer feedback. [15:00] How to create the best follow up method. [17:30] Why it’s important to customize follow up emails. [21:30] Embrace the change, don’t be afraid of it! [24:30] Closing thoughts from Scott. TRANSCRIPT TAS 593

11.12.2018

TAS 592: Ask Scott #185 – How To Choose and Sell Products To Your Audience Without Being an Expert?

Are you fired up and ready to go? Is your ecommerce business operating at peak performance? If you need a little extra push, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of his signature rants, provides a helpful answer to a question from a TAS follower like you, and so much more! Don’t miss a minute of this informative and engaging episode to start your weekend off right! Crap happens, don’t let it knock you down! In life and business, you have to be prepared for that inevitable moment when the crap hits the fan. What have you done in moments of crisis in the past that helped you find a way forward? For Scott, it all comes down to staying in the fight and refusing to give up. On this episode, Scott explains a small set back he experienced lately with the podcast that came out of left field. He could have let that moment lead to discouragement and frustration, but he chose to pick himself up and continue on the path forward. To hear the full breakdown of what happened and why Scott is so determined to stay in the fight, make sure to listen to this fascinating episode! Make sure you plan ahead. What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. The last thing you need is to have all of your resources committed to one channel. Heed Scott’s advice and learn how to create alternative methods that you can use if your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller! You don’t have to be an expert. How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? At the end of the day, you don’t have to be an expert to educate and inform others about what you’ve learned! Think of it this way, if you found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! To hear more about this critical topic, make sure to listen to this exciting episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott’s thought of the week, crap happens! [13:20] Question: How do I choose & sell products to my audience? [17:00] Closing thoughts from Scott. TRANSCRIPT TAS 592 TAS 592: Ask Scott #185 - How To Choose and Sell Products To Your Audience Without Being an Expert? [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 592 and session number 185 of Ask Scott. This is where I... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com   NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

11.09.2018

TAS 591: HUGE TAX NEWS for AMAZON SELLERS (Game Changer)

DISCLAIMER: Scott Voelker is not a CPA, Accountant or Legal Advisor, so please contact your TAX professional and have them see if this new TAX Law will be applied to your business. Aren’t you ready for some good news to hit the ecommerce sector? If you could pick one area that you’d like to hear good news about when it comes to your business, what would it be? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Josh Bauerle. In his conversation with Scott, Josh breaks the amazing ecommerce news, what the new Trump tax policy means for your bottom line, which business entity you should form, and so much more. Don’t miss a minute of this exciting and informative episode with Josh! The BIG News! Here it is, the big news that will help ecommerce sellers like you save money and take your ecommerce business to the next level. You can now deduct one hundred percent of the inventory that you purchase in a given year. This is huge news! You no longer have to worry about that inventory that you bought that failed to sell, you get to write that off. Goodbye, “Inventory tax!” To hear the full break down of this exciting news and what it means for you, make sure to listen to this episode of The Amazing Seller! Which business entity should you form? As you get your ecommerce business off of the ground, you might be wondering which business entity you need to create. Here to help navigate the complexity that comes with that question is, Josh Bauerle. According to Josh, there are three different entities you could create for your ecommerce business, Sole proprietor / general partnership Limited Liability Corporation (LLC)   S-corporation Find out how each entity operates differently and which one is the best fit for your ecommerce business by listening to this helpful episode of The Amazing Seller! Don’t try to game the system. Let’s face it, the pressures of building an ecommerce business from the ground up are significant. There is no need to compound your stress by trying to game the system. There have been some substantial changes to the federal tax code that makes it easier for sellers like you to build a successful business the right way. Don’t be tempted to take a shortcut! To hear more about his vital topic from Scott and Josh, make sure to catch this engaging episode of The Amazing Seller! Changes in your favor. Are you ready to get your ecommerce business out there and making a profit? The great news is that the government is actually passing policy that will make your life easier! Not only do ecommerce sellers like you get to write off inventory that you purchase, but you also get a twenty percent tax break on your profit! This is wonderful news! Now you can use these funds to expand your business as you look to the future or put that money back into your pocket. For further info on this important development, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [0:30] Josh Bauerle joins the podcast. [2:15] BIG TAX NEWS! [11:00] What does the new tax policy really mean for your bottom line? [16:00] Which business entity should you form? [22:30] Don’t try to game the system! [25:45] How to connect with Josh. [29:00] Closing thoughts from Scott. TRANSCRIPT TAS 591 TAS 591: HUGE TAX NEWS for AMAZON SELLERS (Game Changer) [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 591 and today we got some big breaking news and I've invited...

11.07.2018

TAS 590: How To Find Profit Keywords Using Exact Match Strategy (Case Study + Results)

One of the best ways to put your ecommerce business in the best position for success is by utilizing an effective keyword strategy. Do you have a good strategy that is getting you the results you need? If not, you’ve come the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some valuable insights regarding keyword usage. If you need a great strategy or if your existing strategy could use some tweaks, make sure to have pen and paper ready for this one! Why go after longtail keywords? How can you deploy a practical approach when it comes to using longtail keywords? According to Scott, the reason you need to be using longtail keywords comes down to securing a good conversion rate. The more specific a longtail keyword is to your product and how people are searching for that product will determine your conversion rate. Don’t leave it all up to guesswork! To hear Scott run through some helpful data and examples of longtail keyword usage, make sure to listen to this helpful episode of The Amazing Seller! The six-step process for finding profit keywords. What is the secret solution to making keywords work for you and your ecommerce brand? How do you cut through all the complexity and find the right streat3gy for success? Here is Scott’s six-step process for finding profit keywords. Search on the Jungle Scout web application using the Keyword Scout. Look at only the exact match traffic. Find the results that are directly related to your product that get 50 searches or more. Create an exact match Pay Per Click campaign. Start with $1.50 cost per click. Run it for seven days and then tweak if necessary. To hear Scott expand on each step in this process so you can get the best results for your Amazon product listing, make sure to listen to this episode of The Amazing Seller! Don’t give up, try new things! As a business leader, you know that the struggle to grow a profitable business is a tough one to navigate. You want to make sure you are following the right advice and taking the right risks. One of the worst things you could do as small business owner is to fail to try something new! Don’t let that happen to you, commit to continually learn about how to improve your processes each step along the way. Make sure to catch this episode of The Amazing Seller to find out how to put your brand in the best position for long-term success! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:50] Why it’s important to go after longtail keywords. [9:30] Scott goes over some keyword data. [16:00] The six-step process for finding profit keywords. [21:00] Closing thoughts from Scott, keep trying new things!  TRANSCRIPT TAS 590 TAS 590: How To Find Profit Keywords Using Exact Match Strategy (Case Study + Results) [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 590 and today I'm excited because I'm going to share with you a recent case study.... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/js www.theamazingseller.com/ignite NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

11.05.2018

TAS 589: Ask Scott #184 – What’s The Best Way To Launch Products Using Email Lists?

Do you have everything you need to keep your ecommerce brand moving in the right direction? Wouldn’t it be nice to get a little advice that you can use keep an edge over your competition? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, a brief update on some TAS tools you can use, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode! Make your own luck! Have you ever had someone chalk up your success to just being lucky? Doesn’t that drive you crazy? It’s not about some random smile from fate that’s brought you this far, its all about hard work! Scott is convinced that more small business owners need to junk this idea that they happened to get “Lucky” at the right time. Don’t buy that lie! Get out there and work your butt off and make your own luck. To hear more about this relevant topic from Scott’s seasoned perspective, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Is your email list warm? It may sound like a funny thing to ask but, is your email list warm? What that question is really getting to is, are you keeping your email list engaged with your ecommerce brand? Or are you letting that list go cold with non-engagement? If you’ve taken the time to build that list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller! PPC is your friend! Are you trying to ramp up sales and reviews for your new Amazon product listing? Are you struggling with that product launch? What’s the solution? According to Scott, what you need to do is to focus on your PPC efforts. Add fuel to that fire and get your new product off to a great start! If you want more details on how to do this, make sure to check out the amazing resources that Scott has put together including the PACE method! Get more great insights that will get your business the type of success you are looking for by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week. [7:30] Question: What is the best way to launch products using an email list? [12:45] Make sure to use PPC! [14:15] Closing thoughts from Scott. LINKS MENTIONED IN THIS EPISODE www.theamazingsellertv.com www.theamazingseller.com/ask www.theamazingseller.com/training www.theamazingseller.com/pace NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

11.02.2018

TAS 588: 4th Quarter Marketing Strategy and Plan for Boosting Sales

Is your ecommerce brand in the best position to compete as the 4th quarter ramps up? Could you be missing out on some simple adjustments that could really open things up for your business? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over tips you can use to get your business in the best position. In their conversation, the guys explain why it’s important to dial in your PPC efforts, how too many adjustments can mess you up, the best way to leverage promotions and giveaways, and much more! Don’t miss a minute of this valuable episode! Make adjustments to your PPC strategy. One of the common mistakes that ecommerce sellers make as they head into the 4th quarter is easing up on the PPC spending. Don’t fall for that same mistake! Scott encourages sellers like you to ramp up your PPC spending and take a hard look at the keywords you are honing in on at this critical time. Chris also jumps in and explains that it’s helpful to keep in mind that what you do in the 4th quarter is a little different from what you do the rest of the year. To get the full breakdown from the guys on how to fine-tune your PPC approach, make sure to listen to this episode of The Amazing Seller! Pick one or two things to change. Given the special nature of the 4th quarter and all the tweaks you can make to best position your ecomerce brand for success, there is a word of caution you should heed. Don’t change too many things! If you go on a spree changing your PPC usage drastically and then cutting your prices and then running a special promotion, you can end up spread too thin. Use caution and pick one or two things you want to make adjustments for and see how they play out. Get more helpful insights on this important topic from Scott and Chris by listening to this episode of The Amazing Seller! Why you should use promotions to drive sales. What is your plan to take advantage of days like Black Friday and Cyber Monday? Do you have a plan in place to ramp up excitement for your brand during the holiday season? Scott and Chris encourage sellers like you to specifically leverage Black Friday and Cyber Monday as focus points for your 4th quarter strategy. You can even create promotions like, “The Twelve Days of Christmas.” Learn more about how to highlight your brand from Scott and Chris’ expert perspective on this informative episode of The Amazing Seller! Don’t forget to engage your email list and social media fans! Did you know that the 4th quarter is the best time to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! If your product listing had a spike in traffic and sales in the middle of the 4th quarter wouldn’t that be useful? To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Dial in your PPC efforts. [10:00] Don’t make too many changes in 4th quarter. [13:00] Leveraging promotions to drive sales and traffic. [25:45] Using Facebook Ads and videos to engage with your audience. [33:30] Growing your email list with a giveaway contest. [36:30] Scott talks about using AdThrive and Mediavine. [40:45] Chris recaps a good 4th quarter marketing strategy. [42:00] Closing thoughts from Scott.  TRANSCRIPT TAS 588 TAS 588: 4th Quarter Marketing Strategy and Plan for Boosting Sales [INTRODUCTION] [00:00:02] Scott: Well,

10.31.2018

TAS 587: (Update) TOP 7 TOOLS for Amazon and Ecommerce Business

What will it take for your ecommerce brand to reach the next level of growth? Do you need to find the right book to read or mastermind to join? What if you had a curated list of some of the best resources available? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their top ecommerce tools and resources. Don’t miss this great opportunity to hear from the guys as they explain how sellers like you can get an edge over the competition by utilizing these time-saving tools! Have pen and paper ready for this helpful episode! Tools you can trust. If you’ve been around the TAS community for very long you know that Scott takes it very seriously when he puts his name behind something or someone. Scott and Chris don’t give endorsements to just any tool or resource that pops up in ecommerce circles. They take their time and get to know the creators and then use the tool first hand so they can communicate its value to sellers like you. To get the full rundown on which tools Scott and Chris promote and why, make sure to listen to this valuable episode of The Amazing Seller! Automate your tasks to free up time. Let’s face it, if you want to succeed in the ecommerce field, you’ve got to be willing to outwork your competition. Does that mean that you have to work yourself into the ground or is there a better way? According to Scott and Chris, the answer is to work smarter, not harder! Too often sellers think that they need to have their finger on the pulse of everything in their business. The truth is if you have a good process in place you can place many tasks in an automated system. From following up with your customers to checking your sales data, you can take advantage of tools on the market that will free up your time and energy. Find out which tools get Scott and Chris’ stamp of approval by listening to this episode! You don’t have to be an accounting expert. Many small business owners feel like they need to be an expert in accounting. Is that really the case? Could there be some solution out there to help business owners outsource this specialty to focus on what they do best? Scott and Chris enthusiastically endorse two tools that can help sellers like you move much of the accounting piece off of your plate! Both TaxJar and Fetcher have been designed to automate and streamline your accounting needs. Listen to this episode of The Amazing Seller as the guys explain why you should take the time to investigate these amazing resources! Utilizing freelancers when the time is right. Did you know that behind every successful brand is not just a smart leader but a thriving team? It’s true! Take a look at Amazon, Apple, and Microsoft just to name a few, they achieved the success they have because of a team, not just one individual. How will your brand expand in the future? Does it all rest on your shoulders or are you willing to grow a team and put your brand in a place where it can succeed in the long-term? Listen to this episode of The Amazing Seller as Scott and Chris explain how important it is to connect with freelancers to build your team when the time is right! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] The challenges of endorsing a tool. [6:30] Scott and Chris talk about why they love using Jungle Scout. [13:30] The guys share their experience using Ignite. [19:30] Why Clickfunnels & Giveaway Boost is so helpful. [23:40] How ConvertKit can help sellers like you. [27:45] Make sure to check out this free tool, Google Drive! [31:00] Let Fetcher take care of your accounting needs. [36:00] Scott shares the benefit of using TaxJar. [39:45] How to accelerate growth with freelance services. [44:45] Scott recaps his top seven tools and closing thoughts.

10.29.2018
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