Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Evelyn Irwin, a content and copy writer. She runs Lucky Lark, where she specialises in working with wellness businesses.

She tells Gudrun how she got started, why she chose to work in copywriting and support wellness businesses, and how she came up with the branding for Lucky Lark.

They discuss the importance of mental health and wellbeing, why traditional employment isn't for everyone and why you should put yourself first.

Evelyn also shares why she enjoys networking, her passion for singing and how to have more fun on social media and in business.

Timestamps

• 00:41– 01:37: About the Lucky Lark brand
• 01:38 - 03:22: How Evelyn started her business
• 03:56 - 05:32: What it’s like having a business mentor
• 06:00 – 07:15: Advice on how to start a creative business
• 07:40 - 09:10: How Evelyn got into copywriting
• 09:24 - 11:26: Why Evelyn niched into wellbeing
• 13:59-15:05: How to juggle two jobs
• 15:46 - 16:43: The Benefits of Business Networking
• 18:10 – 20:15: The kinds of projects Evelyn enjoys
• 22:17 - 23:16: How to be more creative

Useful Links

• Networking group: The Creative Collective
• Courses and mentoring: Songwriters International
• Service: Podcast content repurposing