Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Fiona Brennan.

She’s a copywriter at heart but is on a mission to save the world (and businesses) from crap content marketing through her work. Fiona works with B2B businesses – usually with around 10-20 employees – to help their marketing team of one reach their goals. 

She’s also a professional public speaker and has her first published book coming out soon.

Fiona shares her journey from copywriter to speaker, coach and author and why she was inspired to write her book. She also explains her unique approach to LinkedIn and the unexpected results.

Gudrun asks Fiona to talk about why she focuses on sustainable and ethical businesses, the environmental impact of AI and digital marketing and what we as business owners can do to reduce the damage we're doing to the planet.

Timestamps

• 02:35 - 06:00: How Fiona got into copywriting
• 12:47 – 15:40: How Fiona became a trainer
• 15:50 - 17:37: The evolution into public speaking
• 17:54 – 20:05: The inspiration for Fiona’s book
• 20:05 - 26:33: Different ways to use LinkedIn
• 27:57 - 34:44: How to make your business more sustainable
• 36:58 – 39:22: Why starting small with sustainability still helps
• 45:14 - 48:17: A story about eyeliner and making a human connection
• 53:49 - 56:45: How to be more creative

Useful Links

• Visit Fiona’s website
• Connect with Fiona on LinkedIn
• Weekly newsletter: Thursday Brew
• Conference: Brighton SEO
• The UN carbon footprint calculator
• Book: Julia Cameron: The Artist's Way
• Service: Podcast content repurposing