The Apple Cart

The Apple Cart: S4, E4: How to be a More Sustainable Creative Business


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Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Tracy Weeks.

Tracy has been solving problems with graphic design, advertising, and marketing strategies for nearly 30 years.

As the founder of Purplelily Design, she uses her knowledge,skills and experience to help heart-centred businesses, educators and charities flourish.

Timestamps

  • 01:42 - 03:44: How Tracy got started in graphic design
  • 07:34 - 14:07: Why sustainability in business is important
  • 20:20 – 24:50: Tracy's experiences as a volunteer
  • 25:00 - 26:31: How Tracy adopted her first Guinea pigs
  • 31:30 - 33:57: The unexpected benefits of volunteering
  • 34:35 - 38:04: Why business owners should attend networking events
  • 40:26 - 44:40: Fun projects and ideal clients
  • 45:21 - 47:42: How to be more creative

Useful Links

  • Visit Tracy's website
  • Like Purplelily Design on Facebook
  • Connect with Tracy on LinkedIn
  • Follow Purplelily Design on Instagram
  • The Apple Cart: interivew with Susanna Reay
  • United Nations Sustainable Development Goals
  • B-Corp certification
  • Triple bottom line
  • Creatives against fossil fuels group: Clean Creatives
  • Creative action group: https://www.creativesforclimate.co/
  • Book: Mike Berners-Lee: A Climate of Truth
  • Marwell Zoo https://www.marwell.org.uk/
  • Online networking group: ONLE
  • Online networking group: The Creative Collective
  • Service: Podcast content repurposing

...more
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The Apple CartBy Gudrun Lauret