We all want to win new customers, but a critical part of business growth is customer retention. Having poor customer retention is like trying to fill a leaky bucket. Speaker and author Joey Coleman argues that agencies need to be proactive about building next-level customer experiences and that the first 100 days are critical to forming positive long-lasting client relationships. Coleman also walks us through the 8 steps of strong customer retention: assess, affirm, acclimate, adopt, admit, activate, accomplish, and advocate. Is your agency getting an A+ with your customers?