In this show I’ll discuss “big failures” and how to overcome them whilst showing you just how to ‘hook’ your audience with a masterclass in vulnerability, trust and empathy.

I was browsing twitter one evening last week and saw the most remarkable thread from Shane Parrish - Founder of Farnham Street that displays everything outlined above.

You know when something hits you, it strikes you to your core because it is real, this was one of those moments for me.

Shane delivers such incredible value through storytelling and because he’s captured your attention through his display of vulnerability you are paying full attention.

This exchange is powerful for all the right reasons and it also provides a lesson in how to use storytelling to built trust with your audience.

Full Article here https://medium.com/p/87d74997b575

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Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation trainer. His books are used at Universities, Fortune 100 companies and prestigious startups as a playbook to learning influence, persuasion, sales and negotiation.

Grab a copy of his new book The First Domino (discount promo) and leverage your sales process, take more risk and win clients. Get it here: https://a.co/d/jl1aYMQ

Get Free Sales Resources here https://www.thefirstdominobook.com/

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The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - exactly what you need to learn to improve your negotiation skills across cultures, in high stakes business deal and in your personal life. https://www.timjscastle.com/the-highly-skilled-negotiator

Listen to The Art of Negotiation (for free) https://www.audible.com/pd/B07K2LVXHR/?sou...