An address about the benefits - and challenges - of branding as storytelling.

The Art of Storytelling, Or: A Surplus of Stories and a Scarcity of Storytellers

“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch or a sales convention. We call these companies brands. We tell their stories with excitement, and exciting facts. We tell the stories of branding with our own sense of moral strength and personal sincerity.

Business

Marketing

“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch or a sales convention.We call these companies brands.We tell their stories with excitement, and exciting facts.We tell the stories of branding with our own sense of moral strength and personal sincerity.

“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch or a sales convention. We call these companies brands. We tell their stories with excitement, and exciting facts. We tell the stories of branding with our own sense of moral strength and personal sincerity.

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The Art of Storytelling, Or: A Surplus of Stories and a Scarcity of Storytellers

The Art of Storytelling, Or: A Surplus of Stories and a Scarcity of Storytellers