Join hosts Selim and Chris in this episode with marketing consultant Adam Kimmel on the challenges and strategies of developing effective technical content for industrial companies.

Learn why industrial firms often struggle to communicate the value of complex products to customers. Discover how to establish the problem first before diving into technical details. Get tips on avoiding common pitfalls like overly data-driven content.

Hear insights on tailoring content to different audiences, from technical specialists to executives. Understand the power of storytelling, even in technical contexts. Learn how to strategically repurpose existing content.

Adam explains the concept of "fractional content strategy" to optimize expertise and budget. Hear real-world examples of impactful content campaigns.

This practical episode provides industrial marketers and technical communicators an invaluable blueprint for creating compelling content that resonates.

Thank you again to our guest Adam Kimmel, founder of a technical content writing, strategy and consulting firm, specializing in technical content writing, SEO content writing, and content strategy with over 20 years of practical engineering experience across in the industrial sector, research and academia.

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