In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate.

Today, we're discussing…

• How Zipline AI boosts engagement time from 54 seconds to 11 minutes
• Why Gen Z and Gen Alpha expect to shape the brands they shop from
• What Disney’s Inside Out 2 campaign teaches us about AI creativity
• How challenger brands can use co-creation tools without breaking the bank
• What it takes to turn customers into content creators
• Why ecommerce teams need to own the customer experience again
• The surprising truth behind digital product value (and $1,600 Fortnite tees)

Connect with Michelle
Explore Zipline AI

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community