Steve Line, PT has spent plenty of time and $$ on all of the different marketing tactics over the years, and has made his share of mistakes along the way. Based on his experiences he shares his insight on the basics of marketing and the need to understand the different audiences and messages that are needed for a successful marketing strategy. What worked five years ago doesn't work now. In fact, the marketing strategy that worked in 2019 definitely isn't as successful in 2020. Thus, it's important to get back to basics and reassess our audiences and message. Join in as he discusses all of these on the show with Nathan Shields. 
 Love the show? Subscribe, rate, review, and share!Here’s How »
 Join the Physical Therapy Owners Club today:ptoclub.comPhysical Therapy Owners Club FacebookPhysical Therapy Owners Club LinkedInPhysical Therapy Owners Club Twitter

The Basics Of Marketing - The Buckets, Budgets And More With Steve Line, PT

Hosted by Nathan Shields who sold his PT clinics for 3x the national average! Do you own a physical therapy practice? If so, you know that running a successful business is no easy feat. There are so many challenges to overcome, from marketing and billing to recruiting, hiring and managing staff.  Sometimes it feels like you're a one-man (or woman) army. That's where the Physical Therapy Owners Club podcast with host, Nathan Shields, comes in. We're here to help you know you're not alone.  This podcast is meant to help you navigate the challenges of owning a PT practice and achieve greater profits, freedom, and the goals you set forth when you opened your clinc. In each episode, we'll talk to successful physical therapy owners about their experiences and share their insights on how to best run a PT clinic.  Here are some examples of the Physical Therapy Owners Club Podcast's Topics &amp; Highlights: 1. Unveiling the Secrets of Successful Clinic Owners We delve into the minds of highly successful physical therapy clinic owners. Discover the essential traits, habits, and strategies that set them apart from the competition. Get ready to unlock the secrets to building a thriving practice that stands the test of time. 2. Mastering the Art of Marketing for PT Clinics We bring you marketing gurus who have successfully harnessed the power of digital and traditional marketing to grow their physical therapy businesses exponentially. From social media strategies to community outreach, you'll gain valuable insights that will revolutionize your clinic's marketing game. 3. Building a Dream Team: Recruiting, Hiring, and On-Boarding/Training Physical Therapists and Top Talent Your team is the backbone of your practice's success. Learn from HR experts and seasoned clinic owners as they spill the beans on effective recruiting and hiring practices, fostering a positive culture, and retaining top-notch talent for the long haul. 4. Mindset and Leadership for Clinic Owners The journey of a physical therapy practice owner is not without challenges. Explore the power of a growth mindset, leadership development, and overcoming common entrepreneurial obstacles to lead your clinic confidently toward success. 5. Scaling Up: Expanding Your Clinic's Footprint Dreaming of expanding your physical therapy business? We’ll explore growth opportunities, opening multiple locations, and franchising models for ambitious clinic owners aiming to take their practices to new markets. 6. Financial Strategies for Sustainable Growth Financial health is critical for the long-term success of any business. Tune in as financial experts share practical tips to manage your clinic's finances efficiently, navigate insurance complexities, and maximize profitability without compromising patient care. 7. Embracing Technology for Enhanced Patient Care With technology advancing at lightning speed, learn how to harness cutting-edge tools, telehealth solutions, and software to optimize patient outcomes and streamline your clinic's operations. We'll explore the latest tech trends reshaping the physical therapy landscape. 8. Navigating the World of Healthcare Legislation Healthcare legislation can be a maze of complexities that significantly impact your practice's operations and profitability. Join industry experts as they break down the latest regulations, provide compliance tips, and share best practices to stay ahead of the curve and optimize your clinic's performance. 9. Nurturing Patient Relationships and Boosting Customer Loyalty Word-of-mouth marketing remains one of the most potent tools for growing your clinic. Discover the art of patient engagement, improving patient experiences, and cultivating lasting relationships to build a fiercely loyal customer base. 10. Success Stories: Inspiring Case Studies from PT Practice Owners If you're looking for a podcast that can take your physical therapy practice to the next level, the PT Owners Club wil do it!  Join us on Facebook Group, too!

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Medicine

Science & Medicine

Entrepreneurship

Health & Fitness

In this episode of the Physical Therapy Owners Club Podcast, Nathan Shields and Adam Robin discuss strategies and mindsets that can improve the financial health of your clinic. The conversation includes insights for both new and experienced clinic owners who are looking to expand their operations. ​ Nathan and Adam share important tips on how to achieve financial success. They emphasize the importance of adopting a growth mindset and implementing effective strategies for managing finances. They also highlight key considerations for those who are in the early stages of running a clinic. ​ Ready to transform your clinic into a thriving, profit-generating machine? Tune in to this enlightening episode of the Physical Therapy Owners Club Podcast and learn how to unlock the secrets to financial health for your clinic. ​ Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall  ​ Love the show? Subscribe, rate, review, and share! https://ptoclub.com/ 
 Want to talk about how we can help you with your PT business, or have a question you want to ask?  Book a call with Nathan - https://calendly.com/ptoclub/discoverycall 
 Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

How Do You Make More Money With Nathan Shields And Adam Robin

Are you sick and tired of the same old recruiting methods? Today’s guest has some revolutionary insights on how to move away from outsourced recruiting efforts and instead cultivate powerful internal solutions. In this episode of the PTO Club podcast, Adam Robin welcomes Brian Widener, the mastermind behind Career Tree Network. Explore the cutting-edge recruiting strategies that can transform how physical therapy clinics attract the best talent in the industry. Learn how building genuine relationships with candidates can significantly enhance your clinic's appeal and foster long-term growth. It's essential to recognize the pivotal role of an owner's focus in driving recruitment success and take the necessary steps to create a robust employer brand that resonates with potential hires. 
 Ready to take your physical therapy clinic's recruitment game to the next level? Don't miss out on these expert insights! 
 Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall 
 Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

Recruiting In Today’s Climate With Brian Weidner Of Career Tree Network

Listen up! In this episode of the Physical Therapy Owners Club podcast, Nathan Shields engages in an invigorating discussion with Kristi Plunk, from Beyond Physical Therapy and Wellness. Discover the game-changing strategy that has put her clinic on the map in Fort Worth, Texas. This transformational technique is highly effective and has proven to be a massive success. Don't miss out on this incredible conversation! ​ Hear about a game-changing policy that transformed Kristi's clinic, significantly boosting collections and revenue. Kristi's approach tackled challenges such as a surge in cancellation rates and a dramatic loss in revenue due to SEO changes. This led to a remarkable financial turnaround that will leave you in awe. Her journey is a true testament to the power of resilience, smart policy implementation, and the crucial role of clear communication with patients. In this episode, you'll discover how Kristi tackled misconceptions about medical bill payments and navigated the nuances of legal and ethical considerations. Get ready to reshape the way you run your physical therapy clinic with these valuable insights. ​ ​ Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall ​ ​ Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

Maximizing Cash Flow, Increasing Profits, And Eliminating Patient Balances With Kristi Plunk, DPT

Ever wonder why some interviews feel off? Discover effective strategies to enhance your PT clinic's hiring process with our latest episode. In this podcast episode, Nathan Shields teams up with recruitment expert Adam Robin to tackle the surprisingly tricky world of physical therapist interviews. Discover why old-school hiring just doesn't cut it anymore and how to make your clinic stand out to top talent. Learn why treating interviews as a sales opportunity can lead to more enthusiastic hires and how job shadowing can reveal if a candidate truly fits your clinic's culture. Plus, get the lowdown on why quick hiring decisions can be your best friend in today's competitive market.  Ready to transform your hiring process and build the dream team for your clinic? Don't miss out on the insights this episode has to offer. 
 Want to talk about how we can help you with your PT business, or have a question you want to ask?  Book a call with Nathan - https://calendly.com/ptoclub/discoverycall 
 Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

How To Hold Effective Interviews That Net Rockstar Employees With Nathan Shields And Adam Robin

Part of building and expanding any PT practice requires a marketing strategy. And a costly part of that strategy is all things related to digital marketing – creating a professional website (the "face" of your clinic online), search engine optimization (SEO) to direct people to your space online, ads to get in front of potential clients, etc. Added up, these components can be overwhelming for a physical therapy owner to handle on their own, and who to utilized can be even more taxing. In this episode of the Physical Therapy Owners Club podcast, Adam Robin sits down with David Straight of E-Rehab to discuss some of the basic things to consider when putting together your digital marketing strategy. Tune in and learn how to get your target audience’s attention online and take your practice to the next level! 
 Want to talk about how we can help you with your PT business, or have a question you want to ask?  Book a call with Nathan - https://calendly.com/ptoclub/discoverycall 
 Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

The Basics Of Marketing - The Buckets, Budgets And More With Steve Line, PT

Download our free app to listen on your phone