In this podcast, I'll be chatting to Sean Lauer - a tech enthusiast and B2B expert, currently head of product marketing at US company Mural. Mural is a project planning tool designed to streamline processes within teams - think of it as a Whiteboard on steroids. 

Sean discusses how B2B and B2C marketing is not that different and how his untraditional background in design, agencies and strategy serendipitously brought him back to his first love, tech - and how all of that experience has helped him see B2B marketing in a different light.  

Keep listening to learn more about - 

How to target humans over companies?How big is your audience and marketing funnel?The biggest challenges facing B2B marketers today

Enjoy and let me know what you think. 

Sean Lauer LinkedIn

Mural



The biggest challenges facing B2B Product Marketers today with Sean Lauer of Mural

Welcome to "Beyond the Vendor Veil," the essential podcast for marketing and revenue growth professionals who are ready to transcend the traditional confines of B2B relationships. In a world where being seen merely as a vendor is a major obstacle, our podcast offers a dynamic shift towards the burgeoning realm of B2B influencer marketing, a field that's experiencing explosive growth akin to its B2C predecessor.

Each episode of "Beyond the Vendor Veil" is a journey into the insights and strategies of leading figures in the B2B influencer marketing space. Our guests are not just observers but pioneers who have charted the course in this evolving landscape. They bring with them lessons learned from the B2C sector, offering a unique perspective on how those strategies can be effectively adapted and implemented in the B2B arena.

This podcast is more than just a series of conversations; it's a toolkit for redefining how you engage with your market. We delve into the nuances of building authentic influencer relationships, crafting campaigns that resonate with a professional audience, and measuring the impact of these strategies on your business growth.

Whether you're a seasoned marketing professional or new to the field, "Beyond the Vendor Veil" is your guide to navigating the exciting, sometimes challenging, but always rewarding world of B2B influencer marketing. Tune in, get inspired, and transform the way your brand is perceived, from just another vendor to an indispensable partner in your clients' success.

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Breaking Silos for Exponential Growth: A Deep Dive with Carrie Mott, the Force Behind Flywheel Marketing

So many of us in growth (whether on the sales or marketing side) always talk about really understanding your customer but Sarah is someone who has lived that more than most. 

As an ad exec she went out of her way to see how her customers truly used their products and not just spoke about. 

There's so much value in this podcast from a strategy point of view. 

Enjoy it! 

You need to really understand your Customers first with Sarah Gibbons

In This Podcast, I’m Talking To Tim Hinds, Prominent Product Marketer And Co-Founder Of The Messaging Hub, GrokSpark. 

We Discuss The Future Of Product Marketing And The Challenges Faced By Product Marketers – Particularly Maintaining Product Messaging Across The Board. In Addition, We Talk About The Difference Between Product Marketing And Regular Marketing And The Strategic Role That A Product Marketer Should Have. 

An Interesting Chat With A Thought Leader In The Product Marketing Industry. 

Listen If You Want To:Keep Your Messaging Consistent And Up To DateHow To Get Your Leadership Team On BoardWhat To Do When A Simple Doc, Spreadsheet Or Air Table Database Won’t Work

Let’s Dive Right In! 

Links:Tim Hinds LinkedIn GrokSpark LinkedInGrokSpark Website



How to keep your Messaging Consistent with Tim Hinds

We know that to truly be able to grow our product we really need to understand our users. Silvia Frucci has truly lived this journey. 

I loved hearing how she started off in retail sales and having to get better at English at the same time. 

For those of us who feel our stakeholders don't understand us, can you imagine being in this position? 

Silvia takes us on a really interesting journey as we see her journey from sales, to product to product marketing and she shares what she has learned along the way. 

She teaches us the importance of communication and sharing with your teams. 

Silvia has a great attitude and is brilliant with collaboration and shares her insights and advice on working with leadership, product management. 

There’s a lot of great advice in this and I really enjoyed getting to know Sivia and her journey. I think you will too. 

Silvia Frucci is currently Senior Product Marketing Manager at Wilmington Healthcare. 



The biggest challenges facing B2B Product Marketers today with Sean Lauer of Mural

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