Foundering

The Blind Spots in Facebook's Ad Machine

11.13.2018 - By BloombergPlay

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Facebook’s ad platform is quick to learn, easy to use and incredibly profitable. But the complex algorithms that make the ads run are still a black box for most people, and that can create problems—particularly when it comes to politics. This week on Decrypted, Bloomberg Technology’s Sarah Frier and Brad Stone  take a look at how the system works and explain why fixing issues on the platform is harder than you might think. See omnystudio.com/listener for privacy information.

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