The Business of MMA

In a special episode devoted to the ins and outs of growing MMA all throughout the world, Ariel first speaks to Martin Lewandowski, the co-founder and CEO of KSW, Poland's leading fight organization, which Lewandowski says easily exceeds the UFC's popularity in the country. But he explains how difficult it was to grow the league from its origins up until now, where he says fighters routinely make over $1 million per fight. Then, fighter-turned-trainer-turned-manager Tiki Ghosn talks about his career arc, Instagram's role in changing how much fighters make and the potential UFC champion he has waiting in the wings (28:15). Lastly, brand builder Hans Molenkamp discusses his direct work with the athletes and agents, including the difficulties of parting ways with fighters he admires. And, he explains how he inked a deal with Monster Energy and how even the top fighters can cost themselves large sums of money by failing to market themselves properly (46:45). Plus, the latest on Khabib vs. Ferguson (1:14:02) and TST's Minimalist Tip of the Week (1:20:30).