Christine Olivas has changed the way many agencies think about strategy. Since 2021, her business No Single Individual emphasizes that strategy is no small deal, providing a team of strategists to "team-lance" for agencies and their client projects. She and her team have worked with dozens of agencies – racking up experience working with hundreds of clients.

Must-hear moments from this episode include: why CMO-agency teamwork is essential for a good brief, what goes into an effective strategy presentation, and how to turn your agency ownership dreams into reality.

What you'll learn in this episode:

• Why improv is the secret ingredient for an effective brief

• Why the presentation is just as important as the brief

• When it's appropriate to break the template

• When to sprint and when to walk for a strategic process

• What defines "good strategy"

• Advice for aspiring women agency owners

• How an American Idol audition made Christine a better leader

Resources:

• Learn more about No Single Individual on their website

• Connect with Christine on LinkedIn