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Title: The Consistent Consumer Revised and Expanded

Author: Louis Patler, Ken Beller, Steve Weiss

Narrator: Aidan Hinshaw

Format: Unabridged

Length: 10 hrs and 22 mins

Language: English

Release date: 10-30-17

Publisher: LTS Press

Genres: Business, Marketing

Publisher's Summary:

Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future - and what they are likely to buy as a result.

Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary value populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to make an instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come.

The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.

Members Reviews:

Anyone who sells anything to consumers can benefit from this book

The Consistent Consumer posits that consumers decide what to purchase according to their own internal value systems. The authors define five "value populations" that have shared histories and values which guide their purchasing decisions. This information can help readers of the book to tailor marketing plans, and future products, to meet the needs of the different value populations. We all want to better understand, and have better relationships with, our customers. The Consistent Consumer is a useful manual to push us in that direction. It's based on a revolutionary premise, well-written and well-executed. I highly recommend that you check it out!

Forget generations, think Value Populations!

Under the innovative premise that population groups can be better represented by their shared values rather then the traditional view of generations, The Consistent Consumer provides tremendous insight into the value creation events behind each of its defined five "Value Populations", along with valuable examples demonstrating practical approaches to successfully convert this knowledge into true business intelligence. The Consistent Consumer is an excellent resource for anyone looking to better understand and market to specific target population groups. Highly recommended!

Thinking about clients in a new way.

I found this book to be quite useful. It has changed the way that I think about our clients, and how they make buying decisions. As a techie, it is often difficult for me to step outside my worldview and see these decisions from another point of view.