Cold Call

The Controversial History of United Fruit

07.02.2019 - By HBR Presents / Brian KennyPlay

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Harvard Business School professor Geoffrey Jones discusses the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. (now Chiquita Brands International). Jones examines the impact and role of the company in the Guatemalan economy.

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