Joe Stevens spent some time in the AME Management offices a few weeks back with Adam Bailey and Ryan Sanderson to talk about the Business side of the Motocross and Motorsports Industries in general. As promoters of the Aus X Open and running a successful Content and Events Agency, the team at AME offer a valued insight into what it takes to succeed in the business side of the sport and tell their own story along the way. Dan Reardon also joins via phone call later in the show to explain how he runs his own venture as an Athlete with sponsors and establishing a strong personal brand.