The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

245: The Correct Perspective For Google Ads Success

01.04.2021 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Show Notes:

There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword selection, and landing page experience, we recommend an external perspective that is focused on the customer. In this episode we share some ideas and strategies on how to achieve that external perspective. Thanks for listening and enjoy the episode!

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