BLOG THE GROUP SALES EQUATION THE GROUP SALES EQUATION By Evan Colborne | August 12, 2020 Group Sales Quota = # of customers x (Avg. group size x Avg. Group Ticket Yield)  Over the past few years, the importance of groups sales has increased tremendously for sports & entertainment properties. In years past, properties relied […]

PODCAST EP. 25 GROUP TICKET SALES: TIPS WITH CHRIS SPANO OF THE AHL PODCAST EP. 25 GROUP TICKET SALES: TIPS WITH CHRIS SPANO OF THE AHL EP. 25 GROUP TICKET SALES: TIPS WITH CHRIS SPANO OF THE AHL OCT 26 | 2018  On today’s episode of the Cosmos Podcast we have a very special guest, […]

PODCAST EP. 24 WORLD CUP 2026 & JOHNNY (CANADIAN) FOOTBALL PODCAST EP. 24 WORLD CUP 2026 & JOHNNY (CANADIAN) FOOTBALL EP. 24 WORLD CUP 2026 & JOHNNY (CANADIAN) FOOTBALL JUN 20 | 2018 On today’s episode of the Cosmos Podcast, I’m joined in studio by Matt Hunter and Justin Bernardo for another round table discussion on some of the latest […]

PODCAST EP. 23 NAMING RIGHTS & MARQUEE INVENTORY PODCAST EP. 23 NAMING RIGHTS & MARQUEE INVENTORY EP. 23 NAMING RIGHTS & MARQUEE INVENTORY JUN 13 | 2018 On today’s episode of the Cosmos Podcast, we are wrapping up our special 10 part series on Sponsorship with a discussion on Naming Rights and other Marquee inventory, with a […]

PODCAST EP. 22 HOW TO HANDLE DIGITAL SPONSORSHIP PODCAST EP. 22 HOW TO HANDLE DIGITAL SPONSORSHIP EP. 22 HOW TO HANDLE DIGITAL SPONSORSHIP JUN 6 | 2018 On today’s episode of the Cosmos Podcast, we are continuing our special series on Sponsorship with a discussion on Digital Sponsorship. This episode is the audio taken from a webinar we […]

PODCAST EP. 21 HOW TO HANDLE SPONSORSHIP RENEWALS PODCAST EP. 21 HOW TO HANDLE SPONSORSHIP RENEWALS EP. 21 HOW TO HANDLE SPONSORSHIP RENEWALS MAY 10 | 2018 On today’s episode of the Cosmos Podcast Sponsorship Renewals, we have part 8 of our 10 part sponsorship series. This episode specifically discusses the renewal process, including: When’s the right time to start […]

PODCAST EP. 20 CANADIAN SPORTS WITH MATT HUNTER PODCAST EP. 20 CANADIAN SPORTS WITH MATT HUNTER EP. 20 CANADIAN SPORTS WITH MATT HUNTER MAY 2 | 2018 On today’s special 20th episode of the Cosmos Podcast, I’m joined by Matt Hunter, Manager of Business Development with Cosmos Sports & Entertainment. Matt returns to the studio to […]

PODCAST EP. 19 SPONSORSHIP MEASUREMENT & ANALYTICS PODCAST EP. 19 SPONSORSHIP MEASUREMENT & ANALYTICS EP. 19 SPONSORSHIP MEASUREMENT & ANALYTICS APR 18 | 2018 On today’s episode of the Cosmos Podcast we are continuing our special look at Sponsorship Measurement and Analytics. I’m joined this week once again by Cosmos President Cary Kaplan to discuss a topic that is […]

PODCAST EP. 18 SPONSORSHIP OBJECTION HANDLING PODCAST EP. 18 SPONSORSHIP OBJECTION HANDLING EP. 18 SPONSORSHIP OBJECTION HANDLING APR 11 | 2018 On today’s episode of the Cosmos Podcast, we are continuing our special series on Sponsorship with a discussion on Sponsorship objection handling. Regardless of how experienced or talented your sponsorship team is they will undoubtedly face objections in the selling process, […]

PODCAST EP. 17 HOW TO PITCH & NEGOTIATE SPONSORSHIP PODCAST EP. 17 HOW TO PITCH & NEGOTIATE SPONSORSHIP EP. 17 HOW TO PITCH & NEGOTIATE SPONSORSHIP APR 4 | 2018 On today’s episode of the Cosmos Podcast, we are continuing our special sponsorship series, where we will discuss ‘How to pitch and negotiate sponsorship’. My guest today is Ken […]