In this episode, Dina Gallay, Senior Director at The Steely Group, shares her first-hand experience with organizations that use a deeper understanding and appreciation for their cultures in attracting the right candidates to their business. We explore the importance to truth-telling, brand messaging with the appropriate color and context, and going beyond the same-old-same-old buzz words in how we describe what it's really like to work there. We talk about the difference between "good" candidates and "right" candidates. And we surface some ideas for getting a bit more introspective around measuring, analyzing, and understanding our workplace culture.