The Digital Marketing Podcast

By Ciaran Rogers, Daniel Rowles and Louise Crossley

Business

What's The Digital Marketing Podcast about?

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

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Digital Marketing Trends Up...

03.15.2023

In today’s episode of The Digital Marketing Podcast, Daniel, Ciaran and Louise discuss the latest trends in Digital Marketing for March 2023. Needless to say Chat GPT has created a storm in the world of digital marketing, and Bing and ...

The Digital Marketing Podcast episodes:

03.15.2023 Digital Marketing Trends Update March 2023 In today’s episode of The Digital Marketing Podcast, Daniel, Ciaran and Louise discuss the latest trends in Digital Marketing for March 2023. Needless to say Chat GPT has created a storm in the world of digital marketing, and Bing and ...
03.08.2023 Meta Facebook Advertising in 2023 In today's episode of The Digital Marketing Podcast, Ciaran speaks to Ben Heath, CEO of Lead Guru, a UK based meta advertising agency that helps business owners, entreprenuers and marketers take their campaigns to the next level. In this insightful ...
03.02.2023 Culture Trends and Google Web Stories In this episode of the Digital Marketing Podcast, the team delve into Google Web Stories, which are a web-based version of the popular story format. The stories are discoverable through Google Search and the Google App, which can be downloaded ...
02.20.2023 Alternatives to Google Analytics https://targetinternet.com/resources/alternatives-to-google-analyticsOn 1st July 2023, Google are sunsetting their infamous Universal Analytics and making GA4 the new default, a big move for the 28.1 million websites that use Google Analytics. In light of the change, some users might be researching for ...
02.13.2023 Understanding Marketing Funnels Marketing funnels outline the journey that customers take on their path to purchase, and is a framework that helps yo to consider how to engage with your customers along the different stages of their journey. In this episode of the ...
01.27.2023 How Different Age Groups Are Using Social Media Social media can mean very different things to different people based on factors such as their interests, their lifestyle – and often their age. Although overall social media usage has changed dramatically post-covid, there are still large demographical differences between ...
01.23.2023 Building Community Building community is an extremely effective, but overlooked marketing strategy, as it focuses on establishing real connections with your audience. Building relationships with your users shows how committed you are to understanding their needs, earning their loyalty and trust and ...
01.16.2023 Free AI Marketing Tools It is without a doubt that AI is becoming more and more advanced and with AI tools, marketers can automate certain cognitive tasks to help them streamline workflows. With AI assisting in the more repetitive admin tasks, we can spend ...
01.09.2023 Social Sharing and QUUU Promote You might briefly remember Daniel and Ciaran discussing a content sharing tool last year that was so powerful, they were reluctant to tell you about it. Well, that tool is QUUU Promote and on this episode of the Digital Marketing ...
01.04.2023 Digital Marketing Resolutions for 2023 Happy New Year and welcome back to The Digital Marketing Podcast. It’s the beginning of a fresh year. Usually with this comes New Years Resolutions and we’ve decided to put together our digital marketing resolutions to help you feel prepared ...
12.31.2022 2022 Wrapped-Up From core Google updates and Google Analytics 4, to enhancemencts in artificial intelligence and emphasis on brand, 2022 has been a non-stop year in the world of digital marketing. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and ...
12.19.2022 Chat GPT for Digital Marketers It is likely that within recent weeks you have come across ‘Chat GPT’, an AI chatbot system developed by Open AI which specialises in dialogue. Since being released by Open AI in November 2022, Chat GPT has gone viral, reaching ...
12.13.2022 Improving Email Deliverability There are many different things to consider when trying to improve your email deliverability, including ways to help ensure your audiences are engaged and protocols to implement. In this episode of the Digital Marketing Podcast, the team discuss their recommendations ...
12.05.2022 Hands-on Guide to GA4 GA4 is the latest version of Google Analytics and differs greatly from Universal Analytics in terms of its features the the data it collects. Although the new platform currently runs in parallel with the previous iteration of GA, Universal Analytics ...
11.28.2022 Privacy Changes From the phasing out of third-party cookies to mail privacy protection on Mac, privacy changes aren’t going anywhere and it’s up to marketers to adapt to the changing landscape. In today’s episode of the Digital Marketing Podcast, Daniel, Ciaran and ...
11.18.2022 Eye Tracker Studies CRO and EyeQuant Today we have an interview podcast for you, which we will be launching you once a month along side our weekly video podcasts, with new and exciting guests. Ciaran's guest today is Charlie Blake Thomas, CEO of EyeQuant... Eye tracking ...
11.07.2022 Marketing & AI Tools In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss all things marketing and artificial intelligence. The team talk about numerous different text-to-image AI tools. Notably, DALL·E, an AI system that can create realistic images and art ...
10.29.2022 Monthly Digital Marketing News Digest October 2022 In this episode, Daniel, Ciaran and Louise kickstart their new monthly news digests, where they will be rounding up all of the latest digital marketing news and bringing it to you all in one place, to ensure that you are ...
10.28.2022 Tips and Tools October 2022 Daniel and Ciaran are back with another favourite tips and tools episode for October 2022. However, this time, things are being done a little differently as the Digital Marketing Podcast comes to you in video format for the first time. ...
09.27.2022 Inbound 2022 and Digital Marketing Trends for 2023 Daniel shares an interview he recorded in Boston with Hubspot's GM of Marketing Hub and VP of Product Nicholas Holland. Daniel and Nicholas explore what they think should be the focus of marketers looking to get the most out of ...
08.22.2022 300th Episode - The Digital Marketing Podcast Daniel and Ciaran celebrate the Digital Marketing Podcasts’ 300th episode and over 4 million downloads! Now running for over 12 years, they reflect on 3-ish of their favourite episodes and share a few behind the scenes stories. With 300 episodes ...
07.18.2022 Tips and Tools July 2022 Daniel and Ciaran are back with another Tips and tools episode. There is a real mix of different tools both Daniel and Ciaran have been using and found useful. We look into the challenges of changing your web site's DNS ...
06.28.2022 Writing For The Web Your online audience are a tough crowd. They are “!“ So how on earth do you write copy for the web to engage an audience like that who also have a short attention span? Writing Web Content There are so ...
06.08.2022 Influencer Marketing & The Hottest Social Platforms It's hard to know where to start with running highly effective social media influencer marketing. Everyone talks about it, but few have successfully nailed it repeatedly and reaped the rewards Ciaran talks with agency founder Sedge Beswick from SEEN Connects, ...
06.02.2022 Learn Local SEO Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they ...
05.20.2022 Analytics Masterclass Part 2: Outcomes, Empathy Action & Profit In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will ensure your focus on the ...
05.13.2022 Suck Less! - Data & Analytics Masterclass Part 1 You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them effectively. ...
04.19.2022 Effective Display Advertising & The User Journey Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are. Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns ...
02.23.2022 Understanding Why Video Marketing works so well. 88% of marketers say that video marketing provides them with a positive ROI. So why does video marketing work so well? In this episode of the Digital Marketing Podcast, we welcome back Jon Mowat to discuss some of the psychology ...
02.09.2022 Build Better Video Marketing Funnels Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers. So, what actually is video marketing and how can ...
01.18.2022 Marketing Planning for 2022 Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can! Daniel ...
12.20.2021 Digital Marketing Skills Benchmark 2022 The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes. So how is the marketing industry coping with developing and learning all these new skills? Daniel ...
12.07.2021 Audience Insight Tools Audience Insight Tools Daniel and Ciaran explore must-have tools for better marketing audience intelligence. These free tools will help you uncover who your website audience is and what they are interested in. Get a greater depth of understanding and clarity ...
11.26.2021 Is Social Media A Toxic Ingredient? Earlier this week, ethical and global cosmetics brand Lush announced their intention to shut down their activity on multiple social media platforms. “The global Lush brand will be turning its back on Instagram, Facebook, TikTok and Snapchat until the platforms ...
11.18.2021 Culture Ate My Brand If culture is the foundation of every successful brand, is your organisation fundamentally doomed? Does your organisation settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings? It doesn’t have to be like this. We speak to Mark Miller and ...
11.11.2021 Evergreen Content, Content Calendars & Effective Content Titles Are you using the right strategies to get people excited about your marketing content? Daniel and Ciaran take a deep dive into the ongoing issues around creating great Evergreen content that continually works. They explore keyword research techniques and how ...
11.04.2021 Email Attraction How well do your day to day emails work for you? How well do you think they work for those that receive them?! Do they bore or thrill? Do you always get back what you need? Face facts, a lot ...
10.09.2021 App Store Optimization How can you use App Store Optimisation to improve your app store rankings? With more than a million apps available on the Apple and Google Play stores, it's hard for users to find the right one. It's even more challenging ...
09.27.2021 The Digital Transformation Toolkit Are you looking to transform your business? Digital transformation has been a hot buzzword in the world of business for a while now. It’s a term that describes how companies are using technology to change their operating models and become ...
09.17.2021 'Apple Mail-Geddon!' One of the most exciting announcements at Apple's June 2021 event was that they would be updating their Mail App. As a result, Apple Mail Privacy Protection will soon be an option for Apple Mail users. For Apple Mail users ...
08.27.2021 New toolkit additions Recorded just before our summer break, Daniel and Ciaran share a few of their favourite digital marketing tools from our new toolkit. This new toolkit is a collection of marketing tools curated by Daniel's students. The complete toolkit comprises some ...
08.12.2021 Thinking Like An Entrepreneur Daniel and Ciaran interview Richard Lucas, a successful business and social entrepreneur from Poland. Joined with a live studio audience of students from the Digital Leadership Programme, we explore the intersect between marketers and the entrepreneurial class. Richard has an ...
08.07.2021 Email Deliverability Daniel and Ciaran explore the challenges of email deliverability. It's not enough to just send emails - you need to engage your subscribers from every possible angle, starting with their first impression when they open it up! Deliverability of your ...
06.23.2021 Ecommerce AI Did you know that with tailored AI powered recommendations, your online store might increase sales by up to 30%? Learn what AI could be doing to transform customer preferences into better outcomes for your customers and you. To be successful, ...
05.15.2021 Better Marketing CRM Systems Is your CRM the great joy or your day or the bain of it? Does your CRM build relationships or hamper them? Marketers are always looking for new ways to optimise their marketing efforts. And often, they turn to CRM ...
04.30.2021 7 Fun Email Marketing Tools Daniel and Ciaran share some of their favourite recently discovered tools for helping you with email. Discover a more efficient way for tracking all your competitor's email programmes. Learn how to create more effective emails signatures which look amazing. Need ...
04.26.2021 Marketing Content Writing Tools & Techniques For marketing, words are everything. But how often do you take the time to ensure your copy is speaking on behalf of you and your company the best way it possibly can? Celebrating over 3 million podcast downloads, Ciaran and ...
03.31.2021 The Strategy Is Your Words Interview "Here's how to get good at strategy: words. Start with words, continue with words, and finish with words. You have one job - get good at words." Mark Pollard is a man driven by uncovering the truth. A marketing strategist ...
03.18.2021 Marketing Consent Optimisation Discover Consent Optimisation Whether you're a large company or small business, the dreaded cookie consent message has become an inevitable annoyance. But it doesn't have to be! Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that's ...
03.03.2021 The Core Web Vitals Interview Ciaran talk's to Jon Henshaw about 'Core Web Vitals,' Google's favourite new way to measure website performance and user experience. Come May 2021 these metrics will soon influence Google's search algorithm. Learn what Core Web vitals are, why they matter, ...

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