The Real Dirt is no stranger to adversity when it comes to cannabis marketing. We’ve been shut down, shadowbanned, disabled, you name it.

And anyone else who works in marketing in the cannabis industry, owns their own cannabis business or even just likes following cannabis creators on Instagram has probably noticed the issue too. And that’s part of the reason that Olivia Solero started Cannabis Stack.

In this episode of The Real Dirt with Chip Baker, Olivia talks with Chip about her experience with being a cannabis business with “cannabis” in their name and the problems it has caused them all the way down to getting a logo made. The two also talk about why cannabis businesses struggle with marketing and social media platforms so often, what could be the cause behind it and why cannabis is constantly fighting an uphill battle.

Roll it up and get into the dirty business of cannabis marketing!

The Dirty Truth about Cannabis Marketing

The Real Dirt with Chip Baker is a podcast series hosted by one of the nation’s premier cannabis technology and application experts, Chip Baker. Chip Baker formerly co-founded Royal Gold Soil and is currently the founder and CEO of Cultivate Colorado and Growers Soil. Over the past 30 years, Chip Baker and other industry veterans have made the evolution of cannabis legalization possible. Since Colorado’s legalization, the cannabis industry has evolved extensively, but there it is still an abundance of stereotypes, inaccurate information and “bro science” surrounding it. The Real Dirt provides accurate insider industry information from the nation’s premier cannabis lawyers, breeders, growers, and distributors who pioneered legalization. Their expertise, collective knowledge and decades of experience provides invaluable insights to both industry aspirants and veterans alike, on how to succeed in the new, competitive, booming cannabis industry.

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The entire cannabis industry is feeling the strain of a struggling economy, but is the Oklahoma cannabis market to blame for it all? An industry that has started to crumble as quickly as it exploded has many pointing fingers at the state for flooding the market with cannabis. However Oklahoma is not the only state with an issue. Colorado, California, Michigan and others are all struggling in the current economy, and not just because customers are buying less cannabis.

From oversupply to tightening regulations and the rising costs of needed equipment and inputs, there is a variety of factors impacting the industry across the country. In this episode of The Real Dirt with Chip Baker, Jessica Baker shares her recent experiences as a cannabis business owner in Oklahoma. With experience in multiple markets including Colorado and California, Jessica has exclusive insights into how different cannabis markets have operated, risen and fallen.

Hear why Oklahoma isn't the main blame for the current state of the industry, and how it all looks for the future of cannabis.

Is Oklahoma to blame for the crashing cannabis industry? Ft. Jessica Baker

Selective Genetics and Grow Room Designs [Front Row Ag Pt. 3]

When someone first sees a bag of Front Row Ag nutrients, the first question they might have is “what is it?”

Front Row starts with a simple Part A that is packed with nitrogen, calcium and chelated micronutrients, followed by Part B, full of magnesium, potassium, phosphorus and nitrogen. The Part B also has surfactin, which is a natural antibiotic produced by Bacillus subtilis to help strengthen plant immunity against disease. And that’s the base.

No Grow A&B; followed by Bloom A&B.; Just Part A and B for growth, and Bloom for flower. Three bags total. The flower nutrient from Front Row is more than just a PK booster too. The biggest benefit to Front Row Bloom is the inclusion of sulfur and magnesium included in the bag. This helps make significant changes to calcium and magnesium ratios throughout the flower process, which is extremely useful in greenhouse and outdoor applications.

In Part 2 of the Front Row Ag interview, Chip, Matt, Zach and Leland dive into what makes up their products, how they differ from the competition in their composition, application and effectiveness. They also talk about the debate over fertilizer injectors, stock solutions and more as the gang dives into the rabbit hole of irrigation and cultivation.

Breaking Down Salt Nutrients with Front Row Ag (Pt. 2)

Powder nutrients, liquid nutrients, salts….what’s the difference? Probably not as much as you might think.
There’s no shortage of controversial debates among cannabis growers:

Organic vs Synthetic Nutrients
Indoor vs Outdoor Cultivation
LED vs HPS Lighting
Hand Watering vs Irrigation
And the list goes on…

But a debate that has become more popular recently is one with a lot of misconceptions, and that debate is growing with salts vs anything else.

Front Row Ag is a small-team nutrient company that created a 3-part line of salts that is easy to use, leading a lot of growers to make the switch from liquid nutrients. From application to impact, the difference with Front Row Ag nutrients is clear.

In Part 1 of The Real Dirt ft. Zach, Leland and Matt from Front Row Ag, Chip and the guys start scratching the surface of why Front Row went with a synthetic salt product, how they have become so popular over the last couple of years, the right and wrong ways to mix a reservoir and more.

The Dirty Truth about Cannabis Marketing

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