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In this crucial episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett uncovers a common yet costly mistake that's silently draining your ad budget: accidentally leaving the Display Network on for your search campaigns. 

Claire reveals how this seemingly small oversight can lead to your ads appearing on irrelevant websites, YouTube videos, and even mobile games, attracting unqualified clicks and wasting your budget.  Through real-world examples, including a sailing holiday company receiving calls meant for the Coast Guard, Claire illustrates the bizarre and costly consequences of this setting. 

Learn how to identify if your campaigns are affected, understand why Google's default settings and recommendations might not always align with your best interests, and discover step-by-step solutions to fix this issue.  Claire also delves into related problems like inaccurate conversion tracking and poor campaign structure that often accompany this mistake. 

Whether you're managing your own Google Ads or working with an agency, this episode is essential listening. You'll gain invaluable insights on how to protect your ad spend, ensure your ads reach the right audience, and dramatically improve your campaign's performance. 

Don't let your search ads go rogue. Tune in to 'Clicks & Clarity with Claire' and take control of your Google Ads campaigns today!

https://www.clairejarrett.com/

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