In this engaging episode of the Apex Business Advisors podcast, we're joined by our longtime friend, Stephen Heiner. Stephen, a trusted colleague since 2017, brings unique insights into the world of entrepreneurship.

The conversation explores the emotional aspects of buying and owning a business, highlighting how this journey is much more than just a financial venture. Drawing from Scott Greenberg's book 'The Wealthy Franchisee', we discuss critical self-reflective questions potential business owners should ask themselves, such as their motivations for ownership, the pursuit of control and financial stability, and the essential support from family and peers.

Tune in for this thoughtful discussion and discover what it truly means to embark on the path of owning a business, complete with the rewards and realities that come with it.