SEO. Search Engine Optimization. It makes many of us want to put our head in the sand and pretend it doesn’t exist, am I right? I’m guilty of having done that for years until I realized it’s not as scary as we’ve made it out to be and there are some major benefits that can come from some simple implementation on your end. So today I want to break it down and demystify this topic for all of you - because it’s time to put some strategy behind our search engine results.
Search Engine Optimization basically means the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover (especially on a podcast!) so my goal today is breaking it down to the basics, tell you where best to invest your time, and prove to you that it’s not so scary so you take action and get started. In my experience, even starting out small with a simple strategy can make a big impact on the traffic that is coming to your website…. Because what good is a website if no one knows it exists?
Let me give it to ya straight: this blog post is only the outline of this show. To get the full impact of this show, I recommend reading along with this blog and writing down all the specific details to maximize your SEO journey.
If you hit play on this episode, my guess is you already know you need to be doing this - so let’s not ignore it anymore - ok?
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/seo

177: The Entrepreneur's Guide To SEO: How-to, Hacks, and Tricks to Get Traffic

The Goal Digger Podcast is a live-workshop style business and marketing podcast packed with actionable step-by-step tips that are helping thousands redefine success and chase bolder dreams. You can train with the experts on how to dig in, do the work, and tackle your biggest goals along the way. 
New York Times best selling author of "How Are You, Really?" Jenna Kutcher is redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals. If you’re ready to rewrite the parts of your life that are inauthentic so that you can move forward in confidence, it’s time to ask yourself the question you’ve been avoiding, 
How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How do I market my business? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits? Whether you’re a dreamer, have a side hustle, or you’re growing an empire, this is the show for you. 
Host Jenna Kutcher brings you social media strategies, productivity tips, business hacks, authentic entrepreneurship truths and inspirational stories that can help YOU design your dream business and life. Jenna shares tangible, actionable advice that she used to escape the 9-5 hustle and become a self-made millionaire through photography, digital courses, affiliate marketing, and influencer campaigns. She’s sharing everything that has helped her navigate over a decade of entrepreneurship. 
Along with sharing her best-kept secrets, she interviews the top women in the industry who will share their secrets to ensure you are seen, heard, (and hired!) With 100 million downloads and counting, the Goal Digger movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way.

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Should you work with someone you love?! I’ve always been fascinated by the couples who defy the odds, seamlessly blending their personal and professional lives and thriving along the way… like Matthew and Audrey Hussey!
Over the past fifteen years, Matthew Hussey’s proven approach has inspired millions through authentic, insightful, and practical advice that not only enables them to find love but also feel confident and in control of their own happiness. And his wife, Audrey, serves as the Creative Directory for his brand – working alongside him and the rest of their team to spearhead marketing initiatives, create content, and propel the brand forward.
In this episode, I speak to them about the daily grind of running a business together, how they separate their personal and professional lives, their biggest advice for other couples considering working together, how to have hard conversations both in love and in business, and more.
If you’ve ever considered working with your partner, this episode is for you, so click play now! And don’t forget to grab Matthew’s brand new book, Love Life: How to Raise Your Standards, Find Your Person, and Live Happily (No Matter What) which is out April 23, 2024!

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765: Should You Work With Someone You Love? Click Play to Find Out!

I’m a little nervous to admit this publicly but I’m burnt out. I think we’ve all been here before – and if you haven’t, you’re blessed. But the truth is, I’m burnt out.
This isn’t something new for me, I’ve hit this point many times in my decade-long career, but this time it feels different. So in this episode, I’m sharing a few things I’m going through personally and how I think I got to this place… and I’m also going to talk about what I’m doing about it.
Chances are, if you’re an entrepreneur, you’re likely going to face burn out on the journey, so let’s talk about exactly what I’m doing about it… and how you can do the same when you inevitably find yourself in this season, too.

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Goal Digger Show Notes: https://www.jennakutcherblog.com/burnout2024 

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764: Confession: I’m Burnt Out, Here’s Exactly What I’m Doing About It

Patrice Washington is a conscious thought-leader, award-winning podcaster, author, sought-after media personality, renowned transformational speaker and hope-restoring and tough-love coach on the PBS TV series, Opportunity Knock$.
Through her teachings and intuitive guidance, Patrice empowers her international community to look at life through a lens of abundance and opportunity, instead of lack and scarcity… and that’s exactly what she’s teaching us today.
You’re about to sit in on a workshop with Patrice all about her 6-pillar approach to prosperity, where personal development, spiritual growth and personal finance success converge to create a roadmap for your ultimate success. This conversation was so powerful that I was even taking notes, and I know you will be too.

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Goal Digger Show Notes: https://www.jennakutcherblog.com/patrice 

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Visit article.com/goaldigger for $50 off your first purchase of $100 or more!

763: 6 Areas You Need to Focus On to Be Wealthy in 2024

In case you didn’t know this about me, I LOVE numbers and statistics. I was on the math team as a teen and there’s just something about numbers that I love. At the beginning of last year we started working with a team to help us track our business at a whole new level: I’m talking projections, traffic, sales, and conversion.
The more you know, the more you can impact and as my time continues to evaporate as a mom, I want to make sure that wherever I’m spending my time, it’s worth it. It’s so easy for us to get caught up in day-to-day to-do’s that most of us hardly take the time to determine if what we’re doing is even worth it… and that’s what digging into the numbers can help us with.
In a recent assessment, there were 5 interesting insights that stood out to us in various places in the business, from the browsers that my audience uses and the number-one platform that is bringing in organic, unpaid traffic to my website. Click play to nerd out with me!
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Goal Digger Show Notes: https://www.jennakutcherblog.com/2024data 

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762: From Data to Direction: 5 Interesting Insights from Our Biz Numbers

Membership sites. Maybe you’ve been intrigued by this business model, promising recurring revenue and a constant influx of customers… or maybe you’ve always thought that your expertise wouldn’t translate well as a subscription. If this sounds like it could be your next business move, save your seat for Stu’s free class HERE: jennakutcher.com/membership 
Since 2008, Stu McLaren has been working intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know, love and do into recurring revenue by launching, growing and scaling 6, 7 and 8-figure membership businesses.
Through it all, Stu has discovered the subtle nuances that make a BIG difference in the success of the sites that thrive year over year versus those that struggle and stall… and I can’t wait for you to hear his unique perspective in this conversation.
Whether you’ve always considered starting a membership site but you didn’t know where to start, or you have no idea what it is or why you should create one, Stu is about to answer all of our burning questions about this business model. And yes, I do mean OUR questions… in our conversation, I share why a membership isn’t something I currently offer, and Stu even coaches me to get over my biggest fears around it!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/stu 

Thanks to our Goal Digger Sponsors:

Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host!

Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!

177: The Entrepreneur's Guide To SEO: How-to, Hacks, and Tricks to Get Traffic

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