The Evolution of NOF and Rebranding the Organization

On this episode of Bone Talk, we are excited to talk to Claire Gill, CEO of

the National Osteoporosis Foundation. Over the last 18 months the

foundation has undergone a significant rebranding process and has been

recently renamed the Bone Health and Osteoporosis Foundation. While NOF has

done a lot of good work over its 37-year history, the leadership team

recognized that there is still much more to do. By evolving to build a

bigger, bolder brand, the foundation aims to expand its focus on prevention

in addition to osteoporosis diagnosis and treatment. NOF is rising to the

challenge of building a nation of men and women with “healthy bones for

life.”