Has the news influenced your life greater than ever before? Has it affected your mood, your decision-making, shifted your concept of right vs wrong? And most importantly, has the news amplified a sense of fear that things will not get better unless certain actions are taken? What if I tell you this is intentional, would you believe me?

In this week's episode of In The Know, we are going to talk about the Fear Appeal tactic. It is a communication approach to marketing that I feel has trickled over to the news and social media. I will be using the coverage of the COVID pandemic as a case example to break down what Fear Appeal is and how effective and ineffective it is. Curious? Well, tune in!