The FIR Podcast Network Everything Feed

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The FIR Podcast Network Everything Feed episodes:

04.18.2024
FIR #401: The Battle Between PIOs and Journalists
While public corporations employ (or contract with agencies that provide) media relations professionals, government agencies are likelier to have Public Information Officers (PIOs). Agencies, however, are not the only entities with PIOs, who differ from media relations practitioners by virtue...
04.12.2024
Love Them Or Hate Them, Press Releases Can Still Deliver Value
In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the ineffectiveness of an event-related press release he received. To date, 42 comments have agreed, many coneming the utter uselessness of press releases and the incompetence of those who...
04.10.2024
FIR #399: No More Cookies For You
Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternatives?...
04.08.2024
ALP 226: Should your agency sell itself as a fractional CxO to clients?
Chip and Gini discuss the intricacies of fractional leadership roles within clients.Continue Reading → The post ALP 226: Should your agency sell itself as a fractional CxO to clients? appeared first on FIR Podcast Network.
$ALP 226: Should your agency sell itself as a fractional CxO to clients?$
04.03.2024
FIR #398: The AI Version of Your (or Anybody’s) Voice
Artificial intelligence (AI) is making significant strides in various domains, and voice technology is no exception. OpenAI, a prominent player in the AI industry, has recently announced Voice Engine, a groundbreaking development in AI text-to-voice technology that will create natural-sounding...
03.29.2024
FIR #397: Some Thought Leadership on Thought Leadership
"Thought leadership" is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought leadership leaves...
03.27.2024
FIR #396: Will AI End Google’s Search Dominance?
AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to resources...
03.27.2024
CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá)
In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience. Continue Reading → The post CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring...
03.25.2024
ALP 225: Accepting equity as payment for agency services
In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.Continue Reading → The post ALP 225: Accepting equity as payment for agency services appeared first on FIR Podcast Network.
03.25.2024
FIR #395: Extra! Extra! Read All About It! (In Print!)
We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her...
03.23.2024
Circle of Fellows #102: Research, Plan, and Manage Your Communication Career
Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key topics essential for communication professionals at any career stage. Delve into important areas like the IABC Global Standard, Career Self-Assessment, and the IABC Proficiency Matrix....
03.20.2024
FIR #394: Marketers, Boards, and AI
Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (AI) threaten the path to board membership by...
03.18.2024
ALP 224: Get over your fear of hiring employees
In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees.Continue Reading → The post ALP 224: Get over your fear of hiring employees appeared first...
03.15.2024
FIR #393: Will Jinfluencers Eclipse Traditional Journalism?
A new type of influencer, known as "Jinfluencers," is emerging in the media landscape. These influencers, who combine the roles of journalists and influencers, are gaining attention and challenging traditional media outlets. The media landscape has become fragmented, catering to...
03.13.2024
CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski)
In this episode, Chip and Nick discuss digital agency salaries and the findings of a recent research report on the topic. Continue Reading → The post CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski) appeared first on FIR...
03.12.2024
FIR #392: Going Below the Surface into Dark Social Media
Unsavory and nefarious things happen on the Dark Web. But the Dark Web and Dark Social Media are not exclusively a place for ne'er-do-wells, criminals, and extremists. Dark Social includes messaging apps, private discussion groups on popular public forums, and...
03.11.2024
ALP 223: Handling frustration as an agency owner
In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one’s own role in addressing issues.Continue Reading → The post ALP 223: Handling frustration as...
03.08.2024
FIR #391: Match Group Swipes Right on AI-Generated Press Release
Match Group wanted the world to know it had secured 1,000 business licenses from OpenAI. In a press release, the company claimed that giving employees access to the full suite of ChatGPT tools has not only improved productivity but also...
03.07.2024
FIR Interview: William Beutler on PR and Wikipedia
Google searches link to Wikipedia more than any other website. It is the largest and most-read reference work in history. It is consistently ranked as one of the 10 most popular websites in the world, and as of 2024 is...
03.06.2024
FIR #390: The Fall and Rise of NFTs
Based on the plunge in the value of NFTs last year and the evaporation of business on NFT exchanges, it would be easy to think these tokens were just a passing fad, like Pet Rocks and Beanie Babies, especially given...
03.04.2024
ALP 222: How to handle extended payment term requests from agency clients
In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices.Continue Reading → The post ALP 222: How to handle extended payment term requests from agency clients...
03.01.2024
FIR #389: Bloated C-Suites (and Some Alternatives)
The list of CXO titles is proliferating. The addition of chief culture officers, chief AI officers, chief data officers, chief wellness officers, chief diversity officers, chief learning officers, chief experience officers...the list goes on...has increased the size of C-suites across...
02.26.2024
FIR #388: Watch Me Get Fired
GenZers are recording their firings and layoffs, and the videos are going viral on TikTok and elsewhere. This is shining a harsh spotlight on organizations' approach to letting people go, and it's not pretty. What's worse is how some companies...
02.21.2024
FIR #387: Sentiment Analysis, Risk Mitigation, or Big Brother Surveillance?
A long list of A-list companies from across the spectrum of industries have embraced Artificial Intelligence in a way that is raising eyebrows: monitoring employee emails and posts to messaging and collaboration services like Slack and Microsoft Teams. Privacy experts...
02.21.2024
EPISODE #76: POPPULO WEBINAR REPLAY – UNLOCKING 2024 IC TRENDS
Let's face it: The world of internal communications is anything but boring. If you're anything like us, the thrill of navigating through ever-changing landscapes -- like hybrid work, AI and channel management, to name a few -- is what gets...
02.19.2024
ALP 221: Avoiding time-wasting in your agency
In this episode, Chip and Gini discuss how to get your agency's time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.Continue Reading → The post ALP 221: Avoiding time-wasting...
02.16.2024
Circle of Fellows #101: More IABC Fellows Share Their Best Insights and Advice
In the 100th episode of “Circle of Fellows,” Brad Whitworth and Shel Holtz presented short video and narrative contributions from many Fellows of the International Association of Business Communicators, each of whom will present their best advice, most meaningful insight,...
02.14.2024
FIR #386: Is AI Too Generic A Label?
In a LinkedIn post, internal communications thought leader Monique Zytnik wonders if there is not enough specificity in the "AI" label. "It's like trying to have a conversation about different animals and only being able to use the word animal....
02.12.2024
ALP 220: What recent media layoffs mean for PR agencies
In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies. Continue Reading → The post ALP 220: What recent media layoffs mean for PR agencies appeared first on FIR Podcast...
02.09.2024
FIR #385: Amazing Search Results That Drive Little Traffic
Artificial Intelligence is revolutionizing all manner of things. It should be no surprise, then, that it is bound to revolutionize online searching, which has been dominated by Google. A new search engine, Perplexity, threatens Google's dominance by delivering answers in...
02.07.2024
FIR #384: Social Networks Shift Away from the Public Commons
People are spending less time on the big open public social networks, opting instead for closed communities, hidden away from public scrutiny. In this short midweek episode, Neville and Shel examine the phenomenon and share their thoughts on the challenges...
02.05.2024
ALP 219: Did your agency have a rough 2023?
In this episode, Chip and Gini share their perspectives about 2023 — along with things that positioned some agencies for success in what many experienced as a down year.Continue Reading → The post ALP 219: Did your agency have a rough...
02.02.2024
FIR #383: Leadership Traits Aren’t What They Used To Be
Back in 2012, business executives thought the most important traits to exhibit when interacting with stakeholders included things like forcefulness, a blue-chip pedigree, and physical attractiveness. No more. A repeat of the study 10 years later found that inclusiveness, a...
01.31.2024
FIR #382: Brain Implants Are a Thing Now
Elon Musk's company, Neuralink, claims it has successfully implanted a device in the brain of a human subject who is recovering well. These devices are designed to enable severely disabled individuals to manipulate computers with their minds, moving cursors, typing,...
01.29.2024
ALP 218: Agencies succeed through consistency and evolution
When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve.Continue Reading → The post ALP 218: Agencies succeed through consistency and...
01.29.2024
FIR #381: The State of Trust in 2024
It happens every year, as surely as the Tiffany ball will drop in Times Square on New Year's Eve: Edelman has released its annual Trust Barometer with a focus on the public's views on innovation and the pace of change,...
01.24.2024
FIR #380: Vanguard Leaves Investors Twisting in the Wind
When the word came down from the U.S. Securities and Exchange Commission that investment companies could offer Bitcoin ETFs, Vanguard shrugged off the opportunity -- but didn't make an effort to let its investors know, leading to high volumes of...
01.19.2024
Circle of Fellows #100: Insights and Advice from IABC Fellows
It's hard to believe, but this is the 100th "Circle of Fellows." To celebrate, we opted to try something new. (Don't worry, we'll return to our panel discussion format in March.) We asked our Fellows to contribute their best insights...
01.16.2024
FIR #379: Top Communication Trends for 2024
When blogs first got hot, every December, it was the rare PR agency and independent communicator that didn't feel compelled to post their predictions and assessments of trends for the new year. That practice has not slowed down. Rather than...
01.15.2024
ALP 217: Are digital agencies dead?
In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of "hot" agency — including digital, social media, cannabis, crypto, and many...
01.10.2024
FIR #378: AI for Crisis Communications
Deepfakes! Volumes of disinformation generated at scale! Hallucinated information shared as fact! Inherent bias underlying official communication! The number of crises people can imagine AI creating continues to grow. But do AI's abilities to aid in crisis communication outweigh these...
01.09.2024
EPISODE #75: GETTING READY FOR 2024 — CRISIS EXPERT ANDY GILMAN RETURNS
“Let’s be careful out there.” The line made famous by Hill Street Blues’ Sgt. Phil Esterhaus holds up 40 years later – just ask crisis expert Andy Gilman. In addition to his formal title – President and CEO of CommCore Consulting Group...
01.08.2024
ALP 216: Beware easy-to-sell but hard-to-serve clients for your agency
It's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.Continue Reading → The post ALP 216: Beware easy-to-sell but hard-to-serve clients...
01.05.2024
FIR #377: Two Decades of Podcasting
While this is officially episode #377 of "For Immediate Release," the fact is that we reset the episode numbers back in 2015 when we retired the show name, "The Hobson and Holtz Report," at episode #824. Add them together, and...
01.02.2024
FIR #376: Is the Internet Pendulum Swinging Back to Weirdness?
"We are about to see the biggest reshuffling of power on the internet in 25 years," writes Anil Dash, "in a way that most of the internet’s current users have never seen before." That power, Dash believes is a shift from...
12.29.2023
FIR Interviews: ChatGPT Speaks for Itself About Its PR Capabilities
Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak for itself about how it...
12.29.2023
FIR #375: ChatGPT Speaks for Itself About Its PR Capabilities
Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak for itself about how it...
12.25.2023
FIR #374: Getting Your News from AI
German publisher Alex Springer -- which owns Politico, among other media properties -- has inked a deal with OpenAI, which means ChatGPT will be able to include news in its responses to prompts. Debate over the pros and cons is...
12.24.2023
Circle of Fellows #99: A Look Back at 2023 in Communications
The past year has been — to put it mildly — consequential. If nothing else, the rise of Generative Artificial Intelligence has dramatically altered the communication landscape. But AI isn’t the only issue that faced communicators in 2023. From remote...
12.21.2023
EPISODE #74: OUR BEST EXPERT ADVICE FROM 2023
Our work as communicators is always evolving – there’s no finish line to cross or book to close. And, because of that, many of us are guilty of forgetting to take time to reflect on lessons learned and consider how...

What's The FIR Podcast Network Everything Feed about?

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The FIR Podcast Network Everything Feed episodes:

FIR #401: The Battle Between PIOs and Journalists

Love Them Or Hate Them, Press Releases Can Still Deliver Value

FIR #399: No More Cookies For You

ALP 226: Should your agency sell itself as a fractional CxO to clients?

FIR #398: The AI Version of Your (or Anybody’s) Voice

FIR #397: Some Thought Leadership on Thought Leadership

FIR #396: Will AI End Google’s Search Dominance?

CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá)

ALP 225: Accepting equity as payment for agency services

FIR #395: Extra! Extra! Read All About It! (In Print!)

Circle of Fellows #102: Research, Plan, and Manage Your Communication Career

FIR #394: Marketers, Boards, and AI

ALP 224: Get over your fear of hiring employees

FIR #393: Will Jinfluencers Eclipse Traditional Journalism?

CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski)

FIR #392: Going Below the Surface into Dark Social Media

ALP 223: Handling frustration as an agency owner

FIR #391: Match Group Swipes Right on AI-Generated Press Release

FIR Interview: William Beutler on PR and Wikipedia

FIR #390: The Fall and Rise of NFTs

ALP 222: How to handle extended payment term requests from agency clients

FIR #389: Bloated C-Suites (and Some Alternatives)

FIR #388: Watch Me Get Fired

FIR #387: Sentiment Analysis, Risk Mitigation, or Big Brother Surveillance?

EPISODE #76: POPPULO WEBINAR REPLAY – UNLOCKING 2024 IC TRENDS

ALP 221: Avoiding time-wasting in your agency

Circle of Fellows #101: More IABC Fellows Share Their Best Insights and Advice

FIR #386: Is AI Too Generic A Label?

ALP 220: What recent media layoffs mean for PR agencies

FIR #385: Amazing Search Results That Drive Little Traffic

FIR #384: Social Networks Shift Away from the Public Commons

ALP 219: Did your agency have a rough 2023?

FIR #383: Leadership Traits Aren’t What They Used To Be

FIR #382: Brain Implants Are a Thing Now

ALP 218: Agencies succeed through consistency and evolution

FIR #381: The State of Trust in 2024

FIR #380: Vanguard Leaves Investors Twisting in the Wind

Circle of Fellows #100: Insights and Advice from IABC Fellows

FIR #379: Top Communication Trends for 2024

ALP 217: Are digital agencies dead?

FIR #378: AI for Crisis Communications

EPISODE #75: GETTING READY FOR 2024 — CRISIS EXPERT ANDY GILMAN RETURNS

ALP 216: Beware easy-to-sell but hard-to-serve clients for your agency

FIR #377: Two Decades of Podcasting

FIR #376: Is the Internet Pendulum Swinging Back to Weirdness?

FIR Interviews: ChatGPT Speaks for Itself About Its PR Capabilities

FIR #375: ChatGPT Speaks for Itself About Its PR Capabilities

FIR #374: Getting Your News from AI

Circle of Fellows #99: A Look Back at 2023 in Communications

EPISODE #74: OUR BEST EXPERT ADVICE FROM 2023