In my interview with marketing legend Perry Marshall, we discuss what he calls the “Five Power Disqualifiers”—in other words, five ways to determine that someone is not your ideal customer.  Since, according to Perry, 80% of the people you talk to will fall into this category, having a process in place to disqualify them quickly will allow you to focus on the 20% of people who could be ideal customers for your business.

Episode 227: The Five Power Disqualifiers in Sales with Perry Marshall

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system. Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business! 

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more. Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

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Most businesses will tell you that a majority of their new customers come by way of referral, but few have a systematic way of getting those referrals.  They simply either happen or they don't, and businesses treat it as something that is outside their control.  My guest for Episode 269 of the podcast, Steve Gordon, takes a different approach.  Listen to the episode to hear his foolproof strategies for dramatically increasing the number of referrals you get for your business.

Episode 269:  How to Get More Referrals for Your Business

With Google Local Services Ads (formerly Google Home Services) now available in most of the U.S., I thought it was high time I dedicated an entire episode to explaining them.  So, this is that episode.  I will tell you what these ads are, how they work, and why I believe that every eligible business should immediately sign up for them.

Episode 268: Google Local Services Ads

Having good business systems is very important to delivering consistent results to your customers over a long period of time, but most small businesses are not very good at developing them.  In this episode, I talk with Brandon Vaughn, the CEO of Automate Grow Sell, about a very simple process for creating business systems that he teaches his clients.

Episode 267: Creating Business Systems with Brandon Vaughn

Recently, my sister and brother-in-law visited my wife and I in southwest Virginia.  During their visit, we took them on a self-guided wine tasting tour where we visited three different wineries in the area.  At the first two, the four of us spent an average of $50 per person.  At the third winery, we only spent $5 each.  In this episode, I talk about the things that the last winery did and didn't do that caused us to spend so little money there, in the hopes that you won't make the same mistakes.

Episode 266: What a Wine Tasting Tour Can Teach Us About Small Business Marketing

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way).  Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day.  For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.

Episode 227: The Five Power Disqualifiers in Sales with Perry Marshall

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