Most startups fail, and it’s not because they didn’t work hard enough. The real reason? They focused on building a product before understanding their customers.

In this deep dive into The Four Steps to the Epiphany by Steve Blank, we break down the proven system that separates successful startups from failures. If you’re launching a product, starting a business, or just want to understand why some companies scale while others crash, this is a must-watch.

What you’ll learn in this video:

Why the "build it and they will come" strategy is a myth

The four-step process that helps startups find product-market fit

How Webvan lost $1.2 billion by ignoring these principles

The difference between customer development and product development

Why understanding your market type is critical to success

This book has shaped how top entrepreneurs and investors think about startups. Watch until the end to avoid the mistakes that kill most businesses.

Subscribe for more deep dives on game-changing business books. Drop a comment below—what’s the biggest lesson you’ve learned about launching a product?