Josh, Elliott, and John talk about this year's Future of Equipment Rental event taking place on Tuesday, January 28 at The ARA Show 2025. This day of speakers and panels kicks off this year's show and the guys explain why it's so important to attend.

1:01 - Elliott talks about his experience as a first-time attendee last year

2:16 - John talks about what his strategy was at RentalMax in terms of attending The ARA Show

4:10 - Josh talks about his 20th ARA Show and what it will be like to attend as a member again

6:50 - The guys talk about their buying habits at the show

10:20 - The Future of Equipment Rental lineup is discussed

15:00 - Josh talks about what he's most excited about at The ARA Show including the AI workshop

18:15 - Elliott gives advice about attending The ARA Show

18:45 - Is rental a gamble?