In conversation with Ana Andjelic, one of Forbe's  The World's Most Influential CMOs, author of The Business of Aspiration, and doctor in Sociology.

Ana shares with us the framework she created for brands to be relevant and win in the modern economy. From the 4Cs, to taste bubbles and social capital, Ana has a unique and visionary take on the consumer goods landscape and what it takes for brands to capture the zeitgeist, as well as the minds and hearts of this new wave of customers!

Ana Andjelic is a leading and brilliant strategist who you can follow here: http://www.andjelicaaa.com/