In this new episode of The Future of Retail, I interview Benjamin Zenou, co-founder and CEO of Simplifield. 

Simplifield is a retail intelligence platform which connects remote field teams, and HQ teams. If you manage complex retail and/or wholesale networks, you know how challenging it is to track the performance of your field team. Disconnect from HQ, poor corporate program deployment, broken-down communications, lack of analytics on field activity and performance are all coming in the way of success. 

Simplifield creates a one-stop-shop for everyone to collaborate, through a proprietary mobile phone app. Sales reps can loggin in their visits, add pictures, videos, follow the performance of their doors, while HQ teams can push guidelines, documents or objectives through this single channel of communication. 

Benjamin is an inspiring entrepreneur who saw an opportunity to develop a real problem-solver technology for retail management. An active member of the French Tech, he is leading Simplifield towards becoming an absolute must-have that any retail company should add to their IT stack.

Enjoy the episode !