It's easier than ever for anyone to create, recruit and engage their own audience. In fact, content creation is the fastest-growing small business category with a projected worth of 100 billion dollars in the next two years. In this episode, Daniel shares his perspective about the advantages and opportunities that the exponential growth of independent content creators presents to broadcasters who think of them as a resource rather than competition. From the incubation of creative ideas and talent to models that test audience interest and innovative ways to monetize the most engaging content, there's a great deal for broadcasters to observe, learn, and leverage as part of their strategy to remain relevant in the future.