We have compiled a FREE AGENCY RESOURCE on the FUTURE OUTLOOK of DIGITAL AGENCIES in 2016 and would want to share these great insights with you.

This is data that we compiled from over 10,000 agencies, and we are going to share with you so you can navigate this new landscape and plan your new year with clarity and direction.

Here’s what you are going to discover:

* Why Brands Pick Agencies and What Brands Expect from Them

* How to Increase Opportunities for Agency Growth

* How to Increase Agency Margins and Better Scoping

* How to Increase Client Retention for Agencies

* If Agencies Should Develop a New Product and Why

* What Technologies Agencies Are Using Heading into 2016

* What is an Agency’s Lifetime Value of a Client and Why It’s Important

What is the Digital Agency Outlook?

Our team at JasonSwenk.com serves and supports over 10,000 agencies in 23 countries. While we are very connected to our clients globally, you might be feeling very alone in your endeavors. I know from personal experience that running an agency can be very isolating. This report is your peep hole into what other agencies are thinking, feeling and doing… What 2015 looked like for them and where they’re headed in 2016.

We asked the entire JasonSwenk.com tribe to share their experiences in 2015, from growth strategies and challenges to technologies, systems and more. We’ve analyzed the data from our study and married it with other anecdotal information we’re hearing in our coaching sessions to bring you a comprehensive collection of information that will help you enter 2016 with clarity.

For those of you who participated in our study, thank you for sharing your experience and wisdom. If you weren’t asked to participate this time, but have something to share please comment below. We read and respond to every comment and inquiry.

Why Do Brands Pick Agencies?

Our survey told us…

Over 51% of agencies surveyed think they’re clients value them for their marketing and creativity. While this is somewhat true, it’s not what brands are saying. On the client side, they’re saying they want agencies to bring emerging trends to the table, as well as interpret the analytics so they can make better decisions. (85% of brands indicated this need!) They’ve got a million agencies knocking on their door with campaign ideas. But, if you want to grab their attention give them some insight into a new trend that will move their business.

What does this mean?

Simply put, there’s a miscommunication and disconnect. Where you believe your value lies, is inaccurate. And without an adjustment in focus, 2016 will not bring your full growth potential. Clients already know you can provide the creative and marketing plans they desire. What they really rely on you for is your intuition, your understanding of emerging trends and your interpretation of the analytics.

In our survey only 28% of agencies thought clients valued them for emerging trends, and only 4% thought clients valued analytics. You think your clients want one thing but they actually want something all together different. Brands want new business building ideas they can test, measure, and adjust.

In 2016 we need to…

Meet the expectations of brands that are seeking your expertise. In short, give ‘em what they want.

* Provide great project work? Check.

* Develop brilliant, fresh creative? Check.

* Devise smart marketing plans? Check.

* Bring emerging business development trends to the spotlight? Ummm…..

* Interpret the analytics of what is and is not working? Ummm…..

How can we accomplish this?

* Be proactive. Most agencies are reactive. They’re helping undo what’s been done. Think of your clients’ clients and anticipate their next move.