New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.

I caught up with Chris Alexis, Mid-Market Sales Manager at HubSpot on the latest episode of the podcast. Chris and I have worked together for more than a decade and have watched the HubSpot platform morph and expand to serve businesses of all sizes, from start-ups to large enterprises and expanded its capabilities for coverage throughout the customer journey.

Chris walked through the evolution of HubSpot from its beginnings an inbound marketing tool to today's all-in-one marketing, CRM, operations, and customer service platform.

We discussed the buyer's journey for marketers searching for the right marketing platform for their needs and Chris highlights some key considerations such as product adoption and implementation, training, connections to external tools, and productivity.

I was very excited to talk about the future of HubSpot. In its history, the company has been excellent at changing with the times and scaling with the businesses it serves. In today's changing landscape, HubSpot continues to innovate adding critical tools like generative AI writing tools and ChatSpot -- the intelligent CRM sales and marketing assistant that can pull reports and answer any CRM questions with ease.

Resources

• Chris Alexis on LinkedIn
• TREW Marketing HubSpot Services
• Try HubSpot's Content Assistant and ChatSpot

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TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.