Ethan Riccie sits down with co-host Karla Rivera to unpack a recent conversation with his barber — one that opened up a bigger lesson about how (and how not to) raise your prices. From Netflix and Adobe to a $5 bump at a barber shop, this episode breaks down what separates a smart price increase from one that costs you customers. Discover the 'Price Increase Formula' for raising rates with justification, transparency, and care.

Ethan Riccie shares a personal journey inspired by the growth of bamboo, illustrating the stages of business and life development. Discover the 'Bamboo Formula' for patience, perseverance, and long-term success.

Welcome to The Golden Ratio Formula – a show about creativity in business — unpacking how the world's best creatives find their golden ratio, and what we can borrow to build our own.

In this episode, Ethan Riccie shares his journey of overcoming imposter syndrome to start 'The Golden Ratio Formula' podcast. He explores the power of storytelling in branding, with a deep dive into Apple's iconic 'Think Different' commercial and its impact on brand perception and business strategy.