The growing role of fintech at SaaS businesses | Edward Ramsden, Clio

This week on Product Marketing Life, host Mark Assini is joined by Edward Ramsden, Payments Product Marketing Manager at Clio. Before joining Clio, Edward owned and operated a successful lawn care business for seven years. It’s through that business that he pursued his first product marketing role at Jobber, a company he was a customer of.  For three years, Edward was the product marketing manager for Jobber’s emerging fintech offering, where he and Mark met when Mark joined Jobber earlier this year. Now at Clio, Edward finds himself leading the fintech charge yet again, this time for Clio’s payments solution. The pair discuss the growing role fintech is playing at many SaaS businesses across the globe. Product marketing has had an impact on how these SaaS businesses adopt and go to market with new fintech offerings, which is where product marketers like Edward and Mark have found themselves today in their respective roles.