The Super Prime Property Show

The Hidden Power of Personal Branding in Luxury with Alex Cope

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Luxury real estate is evolving fast – and the right details make all the difference. In this episode, Mads Dal sits down with Alex Cope, Director of SWD Bespoke, the brand behind some of the most stunning, ultra-high-end doors in the world. Alex reveals how SWD is redefining luxury, from mastering digital marketing to tackling the challenges of international expansion

 

In this episode, we explore:

  • Why digital marketing is now the engine of luxury brand growth.
  • COVID-19 didn’t just challenge SWD – it doubled their revenue.
  • Why expanding into the U.S. luxury market takes more than just presence.
  • Showrooms remain essential for building trust with high-end clients.
  • How influencer collaborations turn brands into household names.

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    Tune in on Spotify, Apple Podcast and YouTube. Search for the Super-Prime Property Show or click the link in our bio to listen now.

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    The Super Prime Property ShowBy Mads Dal
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