We’re joined by Amardeep Parmar, co-founder of Bae HQ, a thriving community for British Asian entrepreneurs. From interviewing tech icons like the founders of Netflix and Twitter to building one of the most authentic founder communities in the UK, Amardeep opens up about the journey behind the headlines.

He shares how he transitioned from corporate consulting to writing, podcasting, and launching Bae HQ—especially after the passing of his father reshaped his purpose. We discuss the power of vulnerability, building brands that outlive you, creating systems that scale, and what successful founders reveal off-air that the public never hears.

If you’re building something bigger than yourself, this episode will resonate deeply.

00:00 – The emotional reality behind “success”

00:42 – Introducing Amardeep Parmar

01:37 – Hosting advice from a veteran podcaster

02:53 – Booking Netflix & Twitter founders

05:16 – Off-air lessons from billionaires

07:07 – His unexpected path into entrepreneurship

08:01 – Writing virally & quitting his job

11:38 – Creating Bae HQ to fill a community gap

13:21 – The impact of his father’s death

15:25 – Why Bae HQ isn’t about him

17:56 – Building systems that outlast founders

20:43 – Emotional honesty as a founder

22:39 – Naming Bae HQ & its inclusive mission

25:36 – Rapid-fire insights: tools, lessons, regrets

28:49 – Advice, AI tools & what he’d do differently

30:05 – LinkedIn messages that miss the mark

33:10 – Picking guests: experienced vs new voices

35:33 – Cutting false or controversial clips

36:35 – Advice he regrets not taking

37:14 – The dream for Bae HQ’s future

38:24 – Wrap-up & final thoughts