70: The Higher the Heel, the Closer to Your Ah-Ha Moment with Jen Fessler & Shari Friedman

As Jen Fessler walked the streets of Manhattan barefoot, clutching her pumps in agony from a night of living it up at an event, she asked herself “Why has no one made a comfortable but sexy heel that looks as good as it feels?” After extensive research and an unpleasant experience in the luxury shoe department it was clear to Jen that the shoe industry didn’t care about her feet or her money! At 50 she had the money to splurge but nothing to buy. It became her mission to solve that problem with her own shoe, she single handedly secured a factory and set to work. When it came to marketing, Jen was interviewing potential agency’s in LA and staying with Shari Friedman, her college BFF, when they realized that they should join forces. Shari had a stellar career in marketing and had a vast wealth of knowledge and experience to bring to the table and so F.Major was born. The F.Major brand message is simple; a sexy black 3 inch heel pump that could take you everywhere in style and comfortably. It's an affordable luxury for all women and these boss babes are ready to disrupt the industry.

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