The Hook Point to Gain One Million Followers | Brendan Kane | DH041

What do you share? Why do you share it? These are questions growth strategist Brendan Kane asks clients like Taylor Swift and Katie Couric when it comes to crafting their own content.

They’re also questions you should ask yourself — How do you use social media and digital content for marketing and why?

Brendan Kane is a guest on Digital Hospitality, where he and podcast host Shawn Walchef dug in-depth into important business and marketing topics for anyone who is looking to build a following — online and offline.

As the author of One Million Followers: How I Built a Massive Social Following in 30 Days and Hook Point: How to Stand Out in a 3-Second World (released August 2020) Brendan Kane has amassed an A-list clientele and also his fair share of doubters.

“You may or may not be shocked at some of the comments that we get from people,” Brendan Kane told Shawn Walchef on the Digital Hospitality podcast in July 2020. “Claiming that I'm a scammer and I'm trying to scam people.”

Watch the full podcast interview with Brendan Kane on the Cali BBQ Media YouTube channel at https://youtu.be/nz1bxbJvycI.

https://youtu.be/nz1bxbJvycI

One Million Followers in 30 Days:

Commenters, trolls and those that truly judge a book by its cover may make up Brendan Kane's list of doubters.

However, that list of doubters does not include Brendan himself.

“There's always an element of fear, of self-doubt,” Brendan Kane acknowledges on the Digital Hospitality podcast. “I mean, that's just ingrained into me since childhood. But the way that my mind works is when I'm in the build mode, I don't even think about that stuff — I just do it first.

"When I generated a million followers in 30 days, it was a matter of why I should do it, and could I get it. There was never any doubt whether I could do it.”

And do it he did. Brendan didn’t just write the book on how to gain 1 million followers in 30 days, he lived it.

However, when it comes to Brendan’s best-selling strategy on social, the proof is in the pudding, but the wins are in refining the recipe.

“I had no clue how I was gonna do it,” Brendan Kane admits on gaining 1 million Instagram followers in 30 days. “But I figured out a way to do it.”

As far as Brendan is concerned, it all comes back to the scientific method.

“For me, it’s just a very simple three step process,” Brendan shares. “Hypothesis, test, pivot. The biggest thing with social media in any aspect of business is you actually have to learn. People will just keep doing the same thing over and over again and just expect something to go viral.”

Brendan knows that strategy doesn’t work. Thanks to plenty of experimenting, he knows many methods that do work.

To refine his strategy, achieve his social growth and complete his book, Brendan reached out to those he respected most to understand every perspective on social growth.

“I went off and interviewed my top friends and partners,” Brendan Kane told Shawn Walchef on the Digital Hospitality podcast. “Some of them contradict each other in terms of their approach in the book, but I wanted to do that to provide a well-rounded strategy and landscape of what people are doing to be successful.”

After finishing Brendan’s book, the reader is provided with a plethora of proven strategies to test and choose from themselves.

“Then you determine what is the right fit for you,” Brendan says. “I'm a firm believer there's not one way of doing things.”

Brendan Kane's open-mindedness to social strategy is not only humble, it’s proven. In fact, when winning in business and social, Brendan thinks mindset is the origin of success.

“I think that it’s critically important from a mindset perspective to set your yourself up for long term success,” says Brendan. “I'm rewriting the book right now, a second edition of it, where I start with the mindset part of it, because the mindset is the most important thing.”

So, what exactly is the mindset Brendan both practices and champions?