We confront - and try to dispel - some of the most outrageous "secrets" about marketing and communications.

The Ice Cream Sundae Diet, and Other Secrets to Business Success

“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch or a sales convention. We call these companies brands. We tell their stories with excitement, and exciting facts. We tell the stories of branding with our own sense of moral strength and personal sincerity.

Business

Marketing

“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch or a sales convention.We call these companies brands.We tell their stories with excitement, and exciting facts.We tell the stories of branding with our own sense of moral strength and personal sincerity.

“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch or a sales convention. We call these companies brands. We tell their stories with excitement, and exciting facts. We tell the stories of branding with our own sense of moral strength and personal sincerity.

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The Ice Cream Sundae Diet, and Other Secrets to Business Success

The Ice Cream Sundae Diet, and Other Secrets to Business Success