Visualization makes it possible to view new product designs before the first prototype is created. This makes it easier for customers to understand what they’ll get once the production starts and it also gives them an opportunity to recommend changes to their product at no cost. As the need for customization continues to increase product complexity, visualization is providing a soft landing for manufacturers. 

Today’s guests are Ben Widdowson, Head Of Marketing at Siemens Digital Industries Software, and Gavin McCambridge, Creative Team Manager at Siemens Digital Industries Software. The two experts will help us understand the important role that visualization plays in product design and development.

In this episode, you’ll hear about how visualization has changed the process of product design and prototype development. We also discuss the rise of VR and the impact that it is having on the manufacturing industry. Lastly, you’ll learn about the benefits and challenges that come with the adoption of visualization solutions.

Some Questions I Ask:

What You’ll Learn in this Episode:

Connect with Gavin McCambridge:

• LinkedIn

Connect with Ben Widdowson: 

• LinkedIn

Connect with Jennifer Piper: 

• LinkedIn

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