This week's top guest, Jayne Graves, Managing Director of Encompass Marketing, is a high-performing Marketing Strategist who works with and supports ambitious, growth-hungry businesses as well as those looking for some strategic direction for their marketing activity.
I have known and worked with Jayne for over 20 years and she is always at the top of her game.
Very practical, down-to-earth and effective, Jayne marries marketing with sales and the customer experience to deliver results that positively impact on the financial performance of her wide range of client businesses.
Not "fluffy", not "vague" she starts with the ideal customer and builds a strategy that delivers genuine engagement, value and results.
Covering her journey from a very successful 1990''s Franchise Entrepreneur to the launch of Encompass Marketing in the early noughties, always with marketing as the golden thread for her success, we cover a lot of ground around trends, focus, activity, marketing options etc.
Well worth a watch or listen as you look at your 2021 (and hopefully post-COVID19 plans).
Contact Details
Jayne Graves, Managing Director Encompass Marketing
Tel - +44 (0) 7811 212874
Email - jayne@encompass.uk.net 
Web - www.encompass.uk.net

The Impact Sessions 28 - Marketing Trends for 2021 - Online & Local Should You Do Both?

A weekly business related podcast hosted by Nick Bramley CEO of IMPACTUS Group.  Whilst Nick himself is an engaging Host, the Impact Sessions Podcast comes to life through the quality of the guests Nick is able to attract.

Interviews with interesting, engaging and expert guests from all sorts of fields and sectors sharing their real world experiences on everything from;

Sales
Marketing
Leadership
Culture
People
Wellness & Well-Being
Strategy
Innovation
Inspiration
Customer Focus
Communications
PR
Entrepreneurship
Manufacturing Excellence
Branding

There is something for everyone and a new episode is released every Tuesday.

Why not subscribe to automatically get your ”fix” and maybe a 5* review would be appropriate too?

Thanks for your support for The Impact Sessions Podcast

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Bianca Robinson is CEO of UK Charity, CEO Sleepout as well as a Lecturer at Teesside University specialising in "The Sustainable Organisation" and she is on a mission.......
In this episode of The Impact Sessions Podcast, Bianca shares her insights into how the work her Charity does (and the Teesside University MBA Programme) can help to achieve genuine change;
A change in attitudes
A change in focus and, 
A change to the lives of many affected by sleeping rough and a whole host of other associated situations.       
She is passionate, she is driven and she is an inspiration.
CEO Sleepout is a Grant Giving Charity, raising £millions and then distributing the funds to local charities after organising local senior executive and senior team sleepouts to raise awareness of those sleeping rough and also raise money to allow them to grant give.  All monies raised locally are distributed in the areas where the sleepouts take place to make that local difference that matters.
We discuss how her mission to get business leaders to become "Stewards of Society" is progressing, why it is important and why there is an absolute need for this to happen.
We discuss her Keynote Speaking engagements, her recent award as a "Northern Power Women - One to Watch" and her passion for spreading the message.
We also share details of the forthcoming Big Summer Sleepout to be held overnight on Thursday 30th June 2022 and how ANYONE - Children, Students, Work Teams, Friends, Families, Social Groups, literally ANYONE can get involved, raise £100.00 and really make a difference.
Details of how to get involved are here; https://ceosleepoutuk.com/big-summer-sleepout/
This is a truly inspiring Podcast episode with a guest who has travelled around the world to be making a genuine difference in your local area.
Enjoy! Feedback, as always is most welcome.
Contact Details
Bianca Robonson
CEO
CEO Sleepout
Tel +44 (0) 7901 977259
Email - bianca@ceosleepout.co.uk 
Web - www.ceosleepout.co.uk 
LinkedIn - https://www.linkedin.com/in/birobinson/

The Impact Sessions 58 - Mobilising Business Leaders as Stewards of Society

In this excellent episode of The Impact Sessions Podcast, we meet Rachel Hudson, the relatively new Managing Director of YB Fixings.
We have entitled this episode - Building a Brand, A Value Set & Business Momentum as a New Managing Director. It's another cracking listen or watch - guaranteed.
Rachel has had a very interesting and perhaps unorthodox journey into the role of MD, but her story, her passion and her vision for the business shine through as she shares her story - and perhaps some lessons for others in our relaxed discussions.
How did Rachel get here?
What was one of her first (perhaps surprising) priorities, and why?
Where do her values and culture ambitions fit into her plans?
What advantages does her disciplined financial background create?
Why is she investing in the business right now?
Why is learning & development important to her?
How is being a woman in a heavily male-dominated sector working out?
and much more.........
This is a genuinely insightful episode that we are sure you will enjoy.
Feedback as ever is most welcome, and don't forget to like and subscribe to receive your future Impact Sessions Podcasts on your favourite platforms automatically.
Contact Details 
Rachel Hudson
Managing Director YB Fixings Ltd
Tel - +44 (0) 1793 838400
Email - rachelh@ybfixings.com
Web - www.ybfixings.com
LinkedIn - linkedin.com/in/rachel-h-3a64a853

The Impact Sessions 57 - Building a Brand, A Value Set & Business Momentum as a New MD

After taking redundancy in the early days of the pandemic and lockdown 1, what could our guest this week, Martin Bennett conceivably do to put food on his table - quite literally.
This is a REET good episode of the Impact Sessions Podcast in which we meet Martin Bennett, Managing Director of Reet Yorkshire Food, a relatively new business building a strong brand, presence and following in the jams, chutneys and pickles market.
But this is not just an episode for foodies, it has some great business lessons in here too.
Martin shares how and why he set up the business, the thinking behind the name and brand, his vision for the business, how his many years in food manufacturing operations has allowed him to grow the brand and business and how he has overcome any number of challenges to stand on the edge of significant growth as we enter Q2 2022.
He also discusses scaling up, keeping his products simple, but well packaged, building a following on various markets around the region - and much more.....
Martin might describe himself as a "typical" Yorkshireman - straight forward, direct, plain-spoken and uncomplicated. So how do these traits serve him as he goes through his product and brand development journey?
He has some reet good tales to tell and they are all in this episode. One not to be missed......
Feedback, as always is most welcome and don't forget to like, rate and importantly, subscribe, to get your weekly fix of the Impact Sessions Podcast directly to your favourite podcast platform.
Contact Details
Martin Bennett
Managing Director, Reet Yorkshire Food Ltd
Tel - +44 (0) 7545 893839
Email – martin@reetyorkshirefood.co.uk 
Web – www.reetyorkshirefood.co.uk 
LinkedIn - linkedin.com/in/martin-bennett-093b443

The Impact Sessions 56 - Changing Your Life, One Jar of Jam or Chutney at a Time.....

If you and your business have a vision, a mission or a set of values that you are trying to embed, if you need to shift the dial on developing and delivering any type of change, if you operate on a project management, operational or organisational programme basis, if you are a process led or process driven business, (basically most businesses in most sectors), then this is an Impact Sessions Podcast episode for you.
Construction
Financial Services
FMCG
Utilities
Manufacturing
Engineering
Public Sector
NHS
Retail
Logistics
Supply Chain
And many more.....  and let's not forget those ambitious, growth hungry SMEs too. They have the same challenges, and they could all do with a little insight into PMO from an expert.
We have entitled this episode "What The Hell Is PMO & Why Might I Want To Adopt It" and to explore this landscape we are delighted to introduce and meet Ruth Geddes, CEO & Co-Founder of Prospect Change who is also a PMO Associate for the HiveMind Network.
What are the principles of PMO?
How does a PMO driven project work?
Why would you consider adopting PMO principles on your projects?
Where to start?
How to embed PMO into your current and future change management ambitions?
What are the commercial, operational and financial advantages of PMO?
Ruth shares her insights in such an upbeat, positive and engaging manner that it is impossible not to be hooked in and explore change management & PMO for you, your team and your business.
We hope that you will really enjoy this episode and as ever, we welcome your feedback.
Contact Details
Ruth Geddes
CEO & Co-Founder, Prospect Change
Tel - +44 (0) 7375 114040
Email - ruthgeddes@prospectchange.co.uk 
Web - www.prospectchange.co.uk 
LinkedIn - https://www.linkedin.com/in/ruth-geddes-a3413183/

The Impact Sessions 55 - What The Hell is PMO & Why Might I Want to Adopt It?

This is a Podcast steeped in great leadership, an unswerving focus on improving the customer experience and resilience of the highest order.  One not to be missed.
Derren Gittins is Managing Director at Verplas, a UK based business, managing all of the same challenges as many over recent years, such as supply chain, transport costs, raw materials availability, the ups and downs of the pandemic, and much more.
But that is only the half of it......
Having taken on the role in October 2020, travelling from the Midlands to the South Coast of England and staying over for 4 days a week to get things going, he quickly found that he had a big culture shift to implement if he was to be successful with his vision and ambitions for the business.
The starting point was not brilliant, but you have to start somewhere.
He was looking to build a successful, competitive business that truly put the customer at the heart of the experience, driving change through staff engagement and setting new standards across the team, all especially important in early challenging circumstances caused by the pandemic.
But culture takes time......
Then BANG, just as he is re-structuring his team, implementing improvements to IT, assessing and re-thinking the customer journey through the Investors in Customers programme, and still managing day-to-day pandemic challenges, another THUNDERBOLT hits.
We won't spoil the reveal, but it is safe to say that Derren must have felt like he had run over at least two or three black cats and broken several mirrors for him to be dealt the particular cards that came his way in 2021.
This is another inspiring podcast episode of leadership, resilience, trust in his team, focus, re-thinking EVERYTHING and getting the job done.
We challenge you not to be inspired by Derren's sheer force of nature and drive to succeed in the face of genuine adversity.
Have a listen or watch and as ever, feedback is always welcome.
Contact Details
Derren Gittins
Managing Director, Verplas Ltd
Tel - +44 (0) 1202 825898
Email - derren.g@verplas.co.uk 
Web - www.verplas.co.uk 
LinkedIn - linkedin.com/in/derren-gittins-2b5b5139

The Impact Sessions 28 - Marketing Trends for 2021 - Online & Local Should You Do Both?

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