Superlative

The Importance of Engaging Content in the Retail Industry with Mark Bernardo of Teddy Baldassarre.


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  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Mark Bernardo, the Director of Editorial Content at Teddy Baldassarre. Ariel has Mark discuss his experience in the watch industry from his time as the Senior Editor of WatchTime Magazine to where he is today at Teddy Baldassarre. He highlights the passion and camaraderie within the watch industry, as well as the magnetic appeal of watches. Their conversation explores the reasons why people are drawn to the watch space as he highlights the passion and camaraderie within the watch industry. They also discuss the lack of recognition of watches as just a hobby and the potential for watches to connect with other professions besides just divers, pilots, drivers, such as writers and artists. They dive further into Mark's transition from watch media to working in retail, and the differences in creating online content for both. Ariel and Mark talk about the general transformation of the watch retail industry, the value of firsthand experience in watch journalism, and the role of independent coverage in influencing buying decisions for consumers. Join in on the conversation as Ariel and Mark talk about the retail industry, watch content, and much more on this week’s episode of the Superlative Podcast.



- Website - https://teddybaldassarre.com/ 


- Mark on LinkedIn - https://www.linkedin.com/in/mark-bernardo-815458a/



Check out this week’s sponsor - Bezel:


Bezel: https://shop.getbezel.com/



SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:


- YouTube - https://www.youtube.com/@ablogtowatch



To check out the ABTW Shop where you can see our products inspired by our love of Horology:


- Shop ABTW - https://store.ablogtowatch.com/



To keep updated with everything Superlative and aBlogtoWatch, check us out on:


- Instagram - https://www.instagram.com/ablogtowatch/


- Twitter - https://twitter.com/ABLOGTOWATCH


- Website - https://www.ablogtowatch.com/



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SuperlativeBy Ariel Adams

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