Episode 383: The Joy of Seeds with Hillary Alger, Flowers Product Manager of Johnny’s Selected Seeds

Johnny's Seeds flower trial gardens in Maine.

Johnny's Seeds' flowers product manager, Hillary Alger

If you're a regular listener to the Slow Flowers Podcast, you know that Johnny's Selected Seeds is one of our most supportive sponsors and partners.

I have been pestering today's guest, Hillary Alger, Johnny's Flowers Product Manager, to let me record an interview with her for quite a while.

We finally took time over the holiday break to jump on Skype and do it. I'm so pleased because the timing for discussing flower seeds and growing flowers is perfect.

Winter is when we all think about next season's crops and new varieties to trial.

Whether you have a backyard cutting garden like me or a legitimate flower farm, you probably have visions of beautiful blooms dancing in your head.

And each image we see, whether it's in a catalog or online, is enough to send our hearts racing as we add just one more variety to the wish list.

Behind-the-scenes at a Johnny's Seeds' studio photo shoot

https://www.youtube.com/watch?v=EHVgZzVwA-0&feature;=youtu.be

Hillary is here today to discuss that process - how does an established seed company like Johnny's, which was founded in 1973, select, trial, evaluate and bring to market thousands of varieties of vegetable, herb and flower seeds each year?

Even if you're just a bit of a flower geek, this conversation will engage and inspire you. Hillary also discusses some of the more than 25 new annual seed varieties coming online in Johnny's 2019 catalog, as well as the decision to reintroduce bulbs for cut flower growers. After more than a decade hiatus, the pages of Johnny's catalog include more than 35 narcissus and tulip varieties. Click here to download a 4-pg PDF of all new new 2019 flowers.

Hillary often styles photo shoots for online and print, including fun floral flat-lays.

With a fine arts background, Hillary has fused her love of painting with her career in vegetable and flower seed promotion. Here is one of her paintings of an heirloom squash.

The Slow Flowers-Johnny's Seeds partnership is a mutually rewarding one -- and I'm so grateful to bring this episode to you today. Click here to read a recent post about Growing a Cutting Garden, with more resources from Johnny's.

Here's a bonus gift for listeners of this podcast -- Thanks, Johnny's!

Thank you from Johnny's

An update about the Slow Flowers Summit:

First of all, we've been running an Early Bird ticket promotion for the Slow Flowers Summit 2019 and that opportunity has closed. Nearly 50 of you took advantage of the early bird pricing -- and we will sell out the conference at 150 registrations.

So don't have FOMO -- you'll want to make your way to slowflowerssummit.com to learn all about the many opportunities to join us -- from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Slow Flowers members will still enjoy discount pricing up until the day of the Summit. Sign up to receive updates at slowflowerssummit.com.

Left: A spring bouquet designed by Hillary for a Johnny's Seeds photo shoot; right: Hillary's home cutting garden.

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities.