In this episode of Kasa Connect, we’re joined by Bethany, founder of Orchid Marketing, to uncover the real key to building a strong personal brand — and the confidence to carry it.

Having transitioned from corporate marketing to launching her own business, Bethany shares the unfiltered truth about what personal branding really means: it’s about strategic storytelling, not oversharing. She opens up about imposter syndrome, being copied, staying visible, and what it really takes to show up as your authentic self.

Whether you’re a solo founder, content creator, or building in public, this episode will give you clarity, confidence, and actionable advice.

You’ll learn:

• What personal branding actually is

• How to show up online without burning out

• What to do when people copy your content

• The mindset shifts needed to stay confident and visible

• How to make bold decisions as a solo entrepreneur

(00:00) – Intro

(01:10) – From being fired to founding Orchid

(03:18) – Starting as a solo entrepreneur

(05:03) – Personal branding: what it is & isn’t

(07:20) – What makes someone stand out online

(09:05) – Why confidence isn’t constant

(10:36) – Common branding mistakes

(12:48) – Being copied and staying original

(14:20) – How to be visible *and* stay sane

(16:01) – Biggest business challenge

(17:43) – Confidence in decision-making

(19:10) – Fear of judgement

(20:32) – Building a support system

(22:19) – Mindset and clarity for growth

(23:52) – Final 3 questions